Diana Mccarty Email & Phone Number

900 N Michigan Ave

900 N. Michigan Avenue Shops

• Business Strategy & Development: Executed business strategies to drive growth, increase profitability and ensure competitive success. Successfully navigated challenging retail conditions to grow seven-figure business from ground-up. • Design & Buying: Designed tailored garments and attended industry shows each season to review/buy collections for ready-to-wear, specialty accessories, perfumes and grooming, leather goods and travel. • Retail Strategy: Used quantitative CRM data and qualitative feedback to ensure product mix, pricing, store layout and inventory resonates with identified client groups and supports quarterly profitability targets. • Creative Direction & Design: Defined brand positioning in market and envisioned creative perspective for marketing, advertising and digital campaigns as well as runway, photoshoots and films.• Sales Strategy & Management: Directed event driven sales strategy that proactively ensured sales pipeline in slow seasons and continuous CRM growth. Set store revenue goals, planned seasonal promotion calendar and tracked sales leads for accurate forecasting. Measured growth and shared learnings in weekly sales team meetings.• Customer Relations Management (CRM) & Analytics: Established practices for generating new leads, tracking networking activities and requirements for client communication. Analyzed CRM and integrated insights to develop more effective sales, marketing and buying plans. • Strategic Partnership Strategy: Sold on the business level by representing Company in high-profile and industry events to increase brand visibility, cultivate strategic partnerships (with influential clients, businesses charities, organizations) and enhance referral business amongst luxury oriented industries.• Team Leadership: Set performance goals and coached associates in craft knowledge, dynamic selling client outreach and engagement. Managed interview, hiring and onboarding process.

Chicago, Il

* Change Management: Developed strategies and deliverables that communicate changes to business processes, systems, organizations structures and technology for Fortune 500 companies. Worked with senior leaders to establish project objectives, messaging and delivery through appropriate channels. Projects focused around: Organizational Change, Mergers/Acquisitions & Divestures, Compensation and Benefits changes, Total Rewards, Employee Value Proposition (EVP), Executive Compensation and more. Projects included work for: Cleveland Clinic, Nestle, Bayer, Microsoft, Eaton, Parker Hannifin, Abbot (Abbvie), Bob Evans. * Strategic Communications: Worked to define communication objectives, identify key stakeholders, strategy, project milestones and deliverables. Drafted communications for newsletters, decision guides, newletters, email, websites, intranet portals, video scripts, etc. Work has been reviewed by industry peers and awarded by the International Association of Business Communicators (IABC).* Project Management: Managed daily project workflow coordinating with subject matter experts, copywriters, graphic designers, production teams and editors to ensure projects are completed on time, within budget and scope. * Quantitative and Qualitative Research: Conducted focus groups, assessments, surveys and small group discussions for data and insights to integrate into change strategies, communications and branding approaches.

Taipei City, Taiwan

* Export Sales: Supported import and export accounts for North American, European and Australian markets for Taiwan based technology company. Participated in negotiations with international vendors and suppliers, made sales presentations and hosted major international medical and electronics companies.* B2B Marketing: Attended factory visits to learn production processes and drafted technical marketing materials to expand B2B and OEM business opportunities.* Cross-Cultural Relations: Effectively worked across language barriers in international workplace. Participated in AIESEC NGO traineeship program that provides professional development, cultural exchange experiences and international leadership development opportunities.

West Lafayette, In

* Advertising Sales: Built relationships with local community businesses, graphic designers and print production teams to launch advertising campaigns for weekly Purdue University campus newspaper. Met and exceeded monthly sales goals. Member of American Advertising Federation.

Indianapolis, Indiana Area

* Sales & Customer Service: Consistenly ranked at the top for department sales and frequently ranked top 10 store sales; produced loyal customer base, strong business relationships and recognized with special television aired opportunities