- Client / Account Management- Project Management- Digital Content Management- Copywriting - Digital Ad Strategy- Market Research

- Client Relations- Project Management- Email Content- Social Media Strategy- Digital Ad Management

- Project Management- Program Training & Coaching- Technical Assistance to Network Crisis Centers in California- Program Development & Design

Collaborate closely with the Enrollment Management recruiting and admission staff and leadership of the Regional and Online Campuses to develop, write, implement, and manage compelling and robust digital communications plans that will encourage prospective students across all levels of the admission funnel to pursue their studies at the University of La Verne. Use data and surveys to measure and enhance message effectiveness and user satisfaction and to create and meet strategic goals and key performance indicators. Create and distribute reports and queries

Talent Acquisition and Resourcing: Reviewed and published new enso job postings on over 100 college/university job boards. Assisted with email communication with applicants to ensure a positive candidate experience.New-Hire Onboarding: Updated onboarding presentation and collaborated with Operations team to welcome new hires.Educational Partnerships: Coordinated educational site visit to introduce college students to enso and provide a space for partnerships and networking.Team Evaluation and Goal Setting: Closely supported Sr. Talent Manager in guiding employees through self/peer evaluations, and short/long-term professional goal setting.Internal Evolution and Growth: Conducted 1-on-1 interviews with all 12 members of the creative team to generate accurate internal role descriptions. The goal of this project was to strategize next steps for team members who aspire to grow within the company and provide a structured roadmap to help employees reach their professional goals.Hiring Process Improvement: Migrated over 290 creative profiles to digital Greenhouse platform. Created accurate search tags for top candidates to improve searchability and expedite talent acquisition process.Diversity & Inclusion Best Practices Research: Conducted research on best practices for diversity and inclusion in the workplace, and how applying these practices help increase productivity, creativity, and adds to company culture.

Event & Program Planning: Coordinated with Prevention team to plan and implement prevention programming, such as educational workshops, campus events, and special projects.Office Operations: Managed daily operations and responded to students who experienced sexual violence. Used trauma-informed approach to create a safe space, gather necessary paperwork to get immediate care and support.Design: Created/designed outreach materials including flyers, banners, posters for programing, workshops, and events.

Project Management: Managed Prevention Education project and collaborated with prevention education team to strategize for community rape prevention education. Strategic Planning: Conducted surveys and gathered insights of campus climate and culture. Identified strategies for teachers, administrators, community allies, and parents to become allies for students experiencing teen dating violence. Implemented workshops with parents and launched professional development for school faculty and staff.Research & Data Analysis: Analyzed data findings from one-on-one interviews, focus groups, surveys, tests and translated into key insights for annual reporting to the Department of Public Health's Rape Prevention Education grant. Sustained grant funding for two years. Training Design & Implementation: Created implementation plans based on Peace Over Violence's In Touch With Teens curriculum. Implemented curriculum at 10 Los Angeles and Pasadena schools and volunteer training program.Recruitment and Mentoring: Managed prevention volunteer program. Recruited and mentored 35 volunteers to become community educators. Coordinated, planned, and executed training and provided guidance and supplemental learning opportunities to volunteers after completion of training.Fundraising and Campaigning: Fundraised over $24,000 for Denim Day campaign to end sexual assault through social media engagement and community mobilization.

Visual Art and Design: Collaborated with graphic designers and launched over 96 campus event campaigns. Used Adobe Creative Suite (Illustrator, InDesign, Photoshop) to work on small projects including monthly reports and administrative tasks.Operations and Process Improvement: Led a project to increase efficiency in our team by creating a detailed inventory log with images to revamp our materials storage; my project has been effective and continues to be utilized to date due to its success.Copywriting: Collaborated with designers to write copy for Graffix portfolio handbook highlighting over 100 awards awarded to the Cal State Los Angeles University Student Union department of marketing and graphics.

The HERE 4 YOU campaign was an initiative funded by the office of Public Affairs designed for student success. The goal of the initiative was to promote and generate student awareness about resources, workshops, upcoming events, and services taking place on campus. Awareness was generated through various social media platforms including Facebook, Instagram, Pinterest, Tumblr and through face to face interaction. Marketing Analytics: In collaboration with a colleague, we presented social media analytics report to President and VP. Reported an increase from 12% to over 53% social media participation in one academic year.Strategic Planning: Analyzed student insights to increase social media participation strategies, such as Facebook giveaway contests of campus swag to foster school pride and increase student online engagement. Creative Development: Created and managed digital assets and content to promote campus fairs, events, performances, and measure student satisfaction.

A2O Water Company is a water ionizer retailer that provides alternatives to bottled and acidic pH water options. A2O offers water ionizers and water filtration units that generate alkaline pH water to reduce free radicals and acidity in the body.Market Research and Strategy: I teamed with management to develop strategic marketing recommendations and presented product recommendations to small business owners and managers by researching and analyzing market trends, identifying our target market segments, and understanding our competitive advantage for this market.B2B Sales: Initiated in-store and digital advertising and promotions for five product lines. Increased sales by 63% by reaching Spanish-speaking market and collaborated with management to create a more affordable water filtration unit.Blog Management: Wrote monthly pieces for A2O blog, informing readers about the benefits of drinking alkaline water.