Oversee and execute strategic initiatives related to corporate accounts and brand partnerships. Develop and implement successful strategies to drive business growth and enhance brand visibility.

Report to VP Retail & Services, I’m responsible for performance forecasting and revenue goals. I developbusiness cases, cost analysis, profitability, and ROI projections for new products in addition to managing the body and skin care specialist team. I own and manage project timelines, milestones and deliverables for all body and skin care services offered by Massage Envy franchisees.As the face of service innovation, I lead:• Vendor partnerships related to the design and execution of service offerings• Implementation of market tests for new service offerings• Creation of concepts for consumer testing, design and implementation of franchise network and customer surveys• Conduct of focus groups, gather and analyze feedback relevant to project management• Development of program guides for franchised locations and providing training content for franchised location staffAdditionally, I support marketing and PR initiatives, including:• Digital marketing events, promotions, blog articles, YouTube videos• Media events, and marketing campaign brainstorming sessions

Reported to Sr. Director, Retail Merchandising & Product Development. In this role, I developed and managed in-house product and service testing processes. Responsibilities included:• Leading and developing testing for skincare products, supplies, equipment, and services• Developing service protocols, in partnership with vendors• Supporting a network of franchisees as subject matter expert for skin care services

Reported to VP of Industry Relations and Product Development. Responsible for:• Industry conference exhibits from planning to representing Massage Envy to prospective partners• Supporting service provider recruiting initiatives• Coordinating Therapist and Esthetician of the Year program for Annual Franchise Conference• Composing official documentation and policy updates

Consultant to businesses using GoDaddy services to drive growth, performance, and service enhancement. Assess customer needs, develop solutions, and recommend products and strategies to help them succeed. Managed sensitive and critical customer information while working in Web Based Applications and Windows.

Named “2012 Esthetician of The Year” for the Chandler location. Held top New Client Retention for the department in 2012, as well as top five ranking for Retail Sales. Education Team Instructor, promoting the development and enhancement of employee skills and services in the Esthetics Department. Provided skin care treatments including Customized Facial Treatments, Full Body Waxing, Chemical Peels, Microdermabrasion and Dermaplaning.

Managed customer service staff at corporate office call center supporting four Rolf’s Salon locations in the Phoenix Metro Valley. Developed and implemented customer service training program for call center and salon front desk Customer Service Representatives. Authored Customer Service policy and procedure manual. Addressed customer feedback and resolved escalations into future services. Managed service providers schedules for four salon locations in Salon Biz computer system. Organized productivity reports for salon professionals. Responsible for allocating charity donations.