Diana Morán Email and Phone Number

*Responsible for data analysis and provision of insights to the client to understand consumer trends.*Integration with client business to build key stakeholder relationships across multiple departments.*Work closely with strategy mgrs, key account mgrs, and brand mgrs to analyze the effectiveness of promotional campaigns.*Work closely with the field team to ensure data accuracy and develop new systems/processes to improve data collection.*Coordinate with PowerBI developer the… Show more *Responsible for data analysis and provision of insights to the client to understand consumer trends.*Integration with client business to build key stakeholder relationships across multiple departments.*Work closely with strategy mgrs, key account mgrs, and brand mgrs to analyze the effectiveness of promotional campaigns.*Work closely with the field team to ensure data accuracy and develop new systems/processes to improve data collection.*Coordinate with PowerBI developer the creation of new reports/dashboards to provide meaningful insights on field team performance.*Delivery of actionable insights to help drive field team performance and achieve targets. Show less

*Account manager for Diageo (on-trade and events marketing department).* Overall responsibility for ensuring client satisfaction, management of client expectations and negotiation of pricing and conditions for campaigns.* Management of end-to-end campaigns including liaising with Production, Warehouse & Distribution to ensure that all the marketing materials (POS) are available on time for the execution of the campaign.* Management of team of approx.10 people responsible for the… Show more *Account manager for Diageo (on-trade and events marketing department).* Overall responsibility for ensuring client satisfaction, management of client expectations and negotiation of pricing and conditions for campaigns.* Management of end-to-end campaigns including liaising with Production, Warehouse & Distribution to ensure that all the marketing materials (POS) are available on time for the execution of the campaign.* Management of team of approx.10 people responsible for the logistics and installation of marketing materials for brand visibility campaigns in pubs and festivals across Ireland (brands such as Guinness, Hop House 13, Carlsberg, Rockshore).*Coordination of nationwide campaigns across 100s of outlets under very tight timelines.*Working with warehouses to manage stock levels and generate inventory reports, material quality & defect reports etc.*Management of account finances to ensure KPIs are met and all campaigns are profitable. Show less

*Planning and management of nationwide retail marketing and mystery shopper campaigns and retail data gathering. *Management of multiple campaigns in parallel for different multinational clients, such as Diageo, Nielsen, Chep, Vans, Match.com, HP. *End to end planning of campaigns with the account manager. Setting KPIs, creation of project plan, and building and configuration of the digital survey/report on a cloud based platform (for smart phone, tablet) *Coordination of teams of… Show more *Planning and management of nationwide retail marketing and mystery shopper campaigns and retail data gathering. *Management of multiple campaigns in parallel for different multinational clients, such as Diageo, Nielsen, Chep, Vans, Match.com, HP. *End to end planning of campaigns with the account manager. Setting KPIs, creation of project plan, and building and configuration of the digital survey/report on a cloud based platform (for smart phone, tablet) *Coordination of teams of tactical reps in the field for the execution of the campaigns, ongoing collection and analysis of campaign data and tracking against KPIs. Taking a proactive approach to resolving issues and changing strategies when KPIs are not being met. *Analysis of data at the end of the campaign and generation of final reports to provide insights to the client with a focus on increasing sales. Providing proposals for alternative strategies to increase effectiveness of future campaigns. Show less

*Management of key client accounts, including leaders in the alcoholic beverage and pet care industries.*Working with the client to design and plan retail marketing campaigns which align to their goals and requirements.*Co-management and coordination of the campaigns with the client.*Ceation & management of campaign budgets.*Setting KPIs, management of execution throughout the campaign lifecycle, coordination of reps in the field, ongoing collection and analysis of campaign data… Show more *Management of key client accounts, including leaders in the alcoholic beverage and pet care industries.*Working with the client to design and plan retail marketing campaigns which align to their goals and requirements.*Co-management and coordination of the campaigns with the client.*Ceation & management of campaign budgets.*Setting KPIs, management of execution throughout the campaign lifecycle, coordination of reps in the field, ongoing collection and analysis of campaign data and tracking against KPIs.*Analysis of campaign data and creation of final results reports for presentation to the client.*Management of campaign finances to ensure profitability.*Management of client invoicing and payroll for field agents. Show less

* Management of high-profile campaigns in key retails outlets throughout Spain (including campaigns across 250+ stores). *Co-management of end-to-end campaigns including selection of personnel, KPI & results monitoring, reporting etc. *Coordination of logistics of POS material to all retail outlets. *Working with clients across varying industry sectors including consumer electronics, drinks, chocolates, experience gift boxes etc.

During the last 2 years I have been in charge of the prospection of new clients and the presentation of proposals and budgets, as well as the planning, execution and management of projects. In December I voluntarily left the company to do 6 months of volunteer work in Ireland, working with children and disabled people as part of a European project. Key responsibilities & achievements• Winning new accounts: Endesa, Remington, Asics. • Development of 60% of the budgets and… Show more During the last 2 years I have been in charge of the prospection of new clients and the presentation of proposals and budgets, as well as the planning, execution and management of projects. In December I voluntarily left the company to do 6 months of volunteer work in Ireland, working with children and disabled people as part of a European project. Key responsibilities & achievements• Winning new accounts: Endesa, Remington, Asics. • Development of 60% of the budgets and action plans produced by the company. • Planning and management of loyalty programs for Endesa and 3M.• Coordination of brand visibility campaigns for Onitsuka Tiger and Asics.• Implementation of new sales strategy for Endesa (‘Energy Pack’)• Management of in-store campaigns for Remington, Endesa and Asics. • Achievement of total customer satisfaction resulting in follow-on business from clients. Show less

I was in charge of the management of sales teams for Trade Marketing activities, coordinating and motivating the team to achieve the KPIs of the clients. I was in daily contact with the trade-marketing managers of the client companies to report the execution of the projects, including the generation, analysis and presentation of statistical reportsKey responsibilities & achievements• Selection and co-ordination of point of sale teams for Canon, Panasonic y Blackberry.• Carrying… Show more I was in charge of the management of sales teams for Trade Marketing activities, coordinating and motivating the team to achieve the KPIs of the clients. I was in daily contact with the trade-marketing managers of the client companies to report the execution of the projects, including the generation, analysis and presentation of statistical reportsKey responsibilities & achievements• Selection and co-ordination of point of sale teams for Canon, Panasonic y Blackberry.• Carrying out of campaign audits and mystery shopper campaigns for Red Bull y Toshiba.• Supervising in-store promotions for Brother and Toshiba• Managing the installation of the ‘summer campaign’ in Eroski and Caprabo supermarkets for the Beiersdorf brand.• Working with the client to ensure achievement of goals and KPIs Show less

Performing benchmarking against model businesses. Participation in the implementation of new projects.Key responsibilities & achievements• Participation in the implementation and co-ordination of performance evaluation projects 360º• Development of roles & responsibilities manuals for employees.• Management of process for selection of University scholars