Diana Murillo Email and Phone Number

Monitor Contractors site activities and reports on to owners and management company.Prepares progress status reports on construction schedule, inspection & testing and outside vendors.Ensured brand standards are met with and exceeding guest expectations prior to open new hotel.Drive the sales culture in the hotel with active involvement in the sales process, developing a leadership team for effective revenue management strategies and setting goals that will drive the property's financial performance.Analysis Revenue Management Reports from our competitive set by utilizing the Star Reports and determining the demand of the week in our market. Applying price optimization when needed.Responsible for all aspects of operation, including guest and associate satisfaction, human resources, financial performance and sales and revenue strategies.

Prepared annual budget and business plan with all department heads to run hotel operations and set financial goals and plan expenses.Responsible for all aspects in operations, guest and associate satisfaction, financial performance and sales revenue.Forecasting occupancy, revenues, trends development and maintain budgets.

Specializing in Group Contract for the Oil & Gas IndustryMarketing the Holiday Inn Express - Cotulla, TX in the Eagle Ford Shale Cities(Pleasanton, Alice, Cotulla, Corpus Christi, Victoria, Carrizo Spring, TX)Conduct a required of sales activities including, telemarketing, cold calls, e-mailing and prospecting.Develop and maintain a Marketing Plan and Sales Budget with the General Manager.

•Displayed outstanding leadership skills in directing daily operational activities of a 105 room accomplished hotel property.•Expertly handled the hotel’s financial aspects encompassing budgeting, forecasting, and long term planning accommodating a hotel property revenue performance of more than $3M annually. •Accountable for managing a staff of 30+ and a managerial team of 3.•Handled Human Resources operations including: recruitment, training, conflict resolution, payroll, benefits, coaching and mentoring. •Utilized a ‘hands-on’ approach in dealing with all guest concerns, praise and feedback.•Managed the sales and marketing initiatives to ensure that goals and objectives are consistently met and surpassed

Planned, implemented and forecasted sales approach for the hotel.Performed professional sales calls, follow-up calls, to recruit potential/ new customers and performed maintenance calls to existing customers to ensure retention.Conducted site tours of the hotel to prospective and current customers.Proficiently used GDS system to upload company information.Researched and produced Market Rate Analysis Report to determine the hotel’s rate strategy within the competitive set

Prepared and negotiated hotel room ratesCoordinated all advertisement placements processed on a local levelOrganized sales department progress monthly progress reports that included market segmentation reports and competitive market resultsMaintained and Solicited Contracts with high gross accountsResponsible for recruitment, coaching and training, supervising, motivating and evaluating sales and support staff