Drove market research on the Links of London brand to identify key areas of business and brand growth across all areas of the businessDeveloped the marketing plans for the department and managed budget efficiencies for Links of London and Folli Follie marketing. Implement UK marketing strategy for Folli Follie UK utilising the global direction from HQ in AthensManaged all aspects of the marketing mix and channel specific marketing tools across retail, wholesale, online, corporate channels including: advertising, media buying, the UK and Irish press offices, event organisation, market research and 3rd party relationships Liaised regularly with international franchise partners to share marketing strategy and to ensure consistency of the brand Developed direct marketing tools for all markets i.e. catalogues and emailManaged multi-agency relationships through setting measurable targets and ensuring effective communicationManage teams across Marketing Communications, PR, CRM and Creative services Work closely with the Online team to create appropriate content for the web, social media and email communication

Drove market research on the Links of London brand to identify key areas of business and brand growth across all areas of the businessLed and developed a highly focused team to deliver marketing strategyDeveloped the marketing plans for the department and managed budget efficiencies for Links of London and Folli Follie marketing Managed all aspects of the marketing mix including: advertising, media buying, the UK and Irish press offices, event organisation, market research and 3rd party relationships Liaised regularly with international franchise partners to share marketing strategy and to ensure consistency of the brand Developed direct marketing tools for all markets e.g. catalogues, mini booklets, emailManaged multi-agency relationships through setting measurable targets and ensuring effective communication

Develop and execute integrated national marketing campaigns across the marketing mix to maximise sales in line with brand DNA and UK objectivesPlan and execute UK marketing strategy in conjunction with Global marketing calendar to incorporate retail, wholesale and corporate business activityWorking closely with retained agency maximise PR to raise brand awareness and optimise media relations.Develop and execute the Folli Follie UK media strategy within budgetOrganise and deliver all Folli Follie in-store events working with the Retail and VM teamsEnsure brand has all the necessary tools and collateral appropriate for the UK market and make recommendations to Athens central teamWork closely with Online team to ensure all online marketing channels (web, social media, e-blasts) are regularly updated, relevant and on-brand.Manage retained PR agency setting their yearly KPIs and monitoring their activities Manage the UK marketing and PR budget on an annual basis, from estimation through to planning and implementation Oversee all third party relationships with incumbent agencies or external suppliers ensuring cost controlManage and support the Marketing Executive, ensuring performance objectives are set along with training and development requirements

Responsible for delivering and implementing the Budgens Value for Money brand priority by establishing an annual promotional sales plan.Deliver promotional build through grocery category events and occasions, ensuring a link to brand essence.Lead cross-functional teams in MRPGB business to deliver strong promotional cycles and maximise sales.Manage all activity within agreed budget and timescales ensuring alignment with the overall strategyInvolvement in strategic planning for Budgens brand in conjunction with the Head of Marketing

Responsible for key brand strategies across all children's fashions, toys and juvenille productsResponsible for delivering sales plan targets across 122 stores, internet and catalogue channelsDevelop a 2011 and 2012 monthly online and retail media driven advertising and promotional plan for children's wear and toy brands and commodtieis working with Mattel, Hasbro, Universal, Graco and Dorel

Financially responsible for managing and forecasting the children's wear monthly sales estimates and gross profit to senior business leadersDevelop a 5 week Back to School multi-media campaign across the direct and retail channels for all Back to School commodities (apparel, backpacks, footwear, hardlines) to deliver a 5% increase in sales over the previous year.Develop five campaigns targeting juvenille product consumers via online, social media, TV, radio, print (newspaper, magazines and flyer) and event tactics resulting in sales increases of 4% to 15% over previous year.