I have led growth marketing initiatives, building and scaling vibrant communities from the ground up.As Head of the Ambassador Program at Autonomys.net (Palo Alto, USA), I built a comprehensive ambassador program from scratch, attracting over 10,000 applicants and selecting nearly 100 members. I managed all aspects of the program, from defining values and goals to strategizing, team hiring, and planning. Overseeing the daily operations of a 70-member global team, I scaled our community from 5,000 to over 130,000 members.In addition to the ambassador program, I spearheaded marketing and fundraising efforts. I launched the company website, crafted a compelling pitch deck, and helped with investor outreach, successfully raising $35 million in the seed round.Previously, as Head of Marketing for Users (B2C), I developed and executed a B2C marketing strategy focused on user retention. This included introducing a loyalty program, creating landing pages, and launching a blog. These efforts led to a 21% increase in repeat user engagement and grew our mailing list from 15,000 to 53,000 subscribers.My journey also includes serving as Head of Marketing for Business (B2B), where I designed and executed B2B content marketing strategies for lead generation and user retention. I created and promoted over 10 lead-magnet PDF guides, establishing a data-driven lead generation flow for the Sales Department, resulting in monthly growth of 50 to 200 high-quality leads.Additionally, I launched a dedicated B2B content marketing website and authored a weekly newsletter on clinic marketing, which garnered up to 7,000 monthly views despite the niche topic.An entrepreneur and growth hacker at heart, I thrive on driving growth and innovation.
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Clay Club Host MontrealClayMontreal, Qc, Ca -
Head Of The Ambassador Program, CommunityAutonomys Dec 2021 - PresentPalo Alto, California, UsDeveloped a comprehensive ambassador program, attracting over 10,000 applicants and selecting nearly 100 members. Managed program aspects including values, strategy, team hiring, quarterly and monthly planning, alignment, motivation, and education. Oversaw daily operations of a 70-member global team.Results: Scaled community management from 5,000 to over 90,000 members without hiring full-time staff. -
Marketing ManagerAutonomys Jul 2021 - Dec 2021Palo Alto, California, UsAs an early employee in the startup, I developed and launched the company's website. Additionally, I crafted a compelling pitch deck and helped with investor outreach and CRM management.Results: Successfully raised $35 million in the seed round. -
Head Of Marketing For Users (B2C)Napopravku.Ru Mar 2019 - Sep 2019Saint-Petersburg, RuI developed and executed a B2C marketing strategy focused on user retention. This included introducing a loyalty program, creating the website and landing pages, and launching a medical blog and mailing list on Mailchimp. These efforts led to a 9.8% increase in repeat user engagement and grew our mailing list from 15,000 to 53,000 subscribers. -
Head Of Marketing For Business (B2B)Napopravku.Ru Dec 2017 - Mar 2019Saint-Petersburg, RuI designed and executed B2B content marketing strategies aimed at lead generation and user retention, driving substantial growth and engagement. I eveloped and promoted over 10 lead-magnet PDF guides and materials for potential customers. Established a data-driven lead generation process for the Sales Department.Results: Achieved a monthly increase of 50 to 200 high-quality leads, many of whom converted to customers. -
Digital Marketing ManagerNapopravku.Ru Apr 2015 - Dec 2017Saint-Petersburg, RuI wrote and designed the layout of articles for the company's website, catering to both clinics and patients. I tested and launched advertising campaigns, and prepared analytical reports for paid customers of the service. Additionally, I arranged presentations for investors and the sales department, organized and promoted conferences on medical marketing for clients, supported the SEO optimization of the websites, and launched mailing lists for new customers.
Diana Pertseva Education Details
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ReforgeProject Management
Frequently Asked Questions about Diana Pertseva
What company does Diana Pertseva work for?
Diana Pertseva works for Clay
What is Diana Pertseva's role at the current company?
Diana Pertseva's current role is Clay Club Host Montreal.
What schools did Diana Pertseva attend?
Diana Pertseva attended Reforge.
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