I worked remotely with several boutique digital agencies across Australia, assisting them to support their clients' digital needs, grow their business, create standard operating procedures and train permanent staff.

Managing paid search campaigns for Universal McCann, Initiative & MB3 clients.Responsible for:* developing and leading paid search strategy across all Melbourne clients* managing multi-faceted campaigns across Google, Yahoo!, Facebook & YouTube* driving revenue* providing campaign optimisation insights* process development & implementation* educating internal stakeholders & clients about paid search & SEO/SMO* managing search analysts / execs & staff developmentClients: Target, Coles, L'Oreal, Origin Energy, Microsoft, Swinburne University, Australia Post, World Vision, Vintage Cellars, Vitasoy, Bosch, Exxon Mobil, Kmart, Sony Pictures, Tempur, Fernwood Fitness, Stockland, Australian Labor Party & more.

Created and managed paid search, display & email marketing campaigns for portfolio of around 20 clients across Health, Education & Travel industries.Role included: * advising on digital strategy & creating media plans* managing account co-ordinators* liasing with designers & developers to create banners & EDMs,* managing email send outs to client databases* managed optimisations of all digital marketing campaigns* implemented new processes, trained junior staff & clients* guided adoption of new tools & publisher updatesClients: Hertz Australia, RMIT, La Trobe University, Catalogue Central, Victorian Government (Live in Victoria), STA Travel, Victorian Racing Commission, I Need A Holiday, Go Switch, Carestream

* Liaised with clients to identify business objectives & campaign goals* Keyword, Competitor & Market research * Creative development and landing page review* Development & execution of search engine marketing campaigns* Performance reporting* Campaign optimisation* SEM process review & development

* Development of digital marketing department: process creation and mapping, reporting structure setup, best practice documentation* Education of account managers/directors and other internal staff about search engine marketing* Development & execution of SEM campaigns* Online Display campaign research & setup* Landing page development* Campaign Reporting & Optimisation* Analytics Reporting (Webtrends & Google Analytics)Clients: Lend Lease, The Alfred Foundation, Samsung Communications, Country Racing Victoria

* Data Analysis* Research and report writing* Strategic business analysis* Search engine optimisation (SEO)* Process Mapping* Liaised with clients to maintain and further a positive business relationship* Content editing and management* Testing* Project leader* Email marketing campaign executionClients: Telstra, Jetstar, Melbourne IT, Hobsons, Pilates Australia