Diana Smith Email and Phone Number
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Creative, experienced marketing professional that serves her clients and colleagues as a designer of media and marketing strategy, ideas and measurable solutions. Competent, systematic, and tenacious at follow through to not only develop caliber strategy, but execute it flawlessly. Strong communication skills; able to coordinate and liaise with multiple groups to complete projects on time and on budget. Extensive experience managing and working in teams.Broad Global, National and Local media/communications planning base across all media channels including Digital, Mobile, Social, TV, Radio, OOH, Print and Direct. Experience with and interested in Econometric Modeling, Media and Market Research, and Analytics.Diverse category experience including Retail, Apparel, CPG, Healthcare, Media, Telecommunications, QSR, Government.My background is in media planning, marketing and advertising and I grew up in an ad or media agency. I re-directed the skills gained through this experience into a market research role in 2014. I've always been quite fond of numbers, data, and research, and enjoy analyzing it all over and over until it becomes a story that can be shared with clients.
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Associate Director, Client Advisor - Retail & EcommerceMintel 2021 - PresentLondon, England, Gb -
Associate Director - Retail & ApparelMintel 2016 - 2021London, England, Gb
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Senior Research Analyst - Retail & ApparelMintel 2014 - 2016London, England, Gb- Responsible for writing in-depth syndicated monthly reports covering the retail landscape and/or apparel-related topics including retail channels, brand strategies and innovations, and consumers’ shopping habits, preferences and attitudes - Write monthly analyst insights that provide brief current updates on previous report topics- Design consumer surveys and analyze quantitative data; Organize discussion guides for online panels and analyze qualitative data- Liaise with internal teams on market sizing and forecasting; global content alignment; and application of global macro-trends to the U.S. retail landscape- Provide retail consultancy in response to requests from clients inclusive of brands and agencies and respond to press inquiries
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Vp, Group Account DirectorPhd 2009 - 2014Bankside, London, GbManaged some of the largest accounts in the Midwest office including Sleep Number (Select Comfort), HTC, Cricket Communications, and Crate & Barrel - Pitched and won Sleep Number, Crate & Barrel, and DRTV buying assignment for Cricket- Primary client contact - Responsible for managing all aspects of accounts including developing media strategy; liaising with investment teams, salespeople and clients to execute plans; monitoring and optimizing performance; contracts; financial stewardship; global coordination (HTC) - Manage team of 10 direct reports split between Chicago and Minneapolis offices- Strong retail and tech experience; Local media management in over 100 DMAs; Heavy Econometric Modeling, Research & Analytics, Direct Response and Digital exposure -
Group Director Of StrategyOmd Usa 2002 - 2008New York, Ny, UsOversaw all media activity for several accounts including McDonald's (national), Dial Corporation, Bayer, WLS-TV, Sara Lee (coffee division), and Intel Global pitch - Developed and executed communications plans for several McDonald's new product launches: Premium Chicken Sandwiches, Chicken Snack Wraps, Premium Coffee, and Salads - Earned 2005 MediaWeek Media Plan of the Year award for Best Use of Magazines – McDonald’s Fruit and Walnut Salad launch- Served as strategy lead on McDonald's first econometric modeling project, translating results into business insights and presented to Senior Management and Owners & Operators - Served as Global Communications Planning Director on successful Intel global new business pitch - Pitched and retained U.S. Henkel business (Dial Corporation)- Launched Chock full o' Nuts (Sara Lee) in NYC with minimal budget by developing multiple media partnerships; Increased market share 2 percentage points in 4 months; Earned Best Overall Plan award in OMD's Insights, Ideas, Results internal competition -
Associate Director Of StrategyBbdo (Omd Created Out Of Bbdo In 2002) 2000 - 2002New York, Ny, UsManaged media planning and/or buying for Allied Domecq (Beefeater, Kahlua, Stolichnaya) and Illinois Department of Commerce & Community Affairs -
Media SupervisorJwt 1998 - 2000New York, Ny, UsManaged media planning and/or buying for all Kraft cheese brands including Naturals, Singles, Deli Deluxe, Cheez Whiz and Polly-O -
Senior Media Planner / BuyerFlynn, Sabatino & Day 1994 - 1998Managed the media planning and/or buying for American Cancer Society, Wendy’s; Fifth-Third Bank; Elder-Beerman (department store); Franciscan Health System of the Ohio Valley (hospital); The Scotts Company (lawn care); Shoebilee (shoe outlet); LEXIS-NEXIS (online legal research); Dayton Technologies (vinyl window & door extrusion); Medaphis Corporation (healthcare information management)
Diana Smith Skills
Diana Smith Education Details
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Ohio UniversityMinor In Psychology -
Eaton High School
Frequently Asked Questions about Diana Smith
What company does Diana Smith work for?
Diana Smith works for Mintel
What is Diana Smith's role at the current company?
Diana Smith's current role is Associate Director, Client Advisor - Retail & eCommerce at Mintel.
What is Diana Smith's email address?
Diana Smith's email address is di****@****hoo.com
What is Diana Smith's direct phone number?
Diana Smith's direct phone number is +131245*****
What schools did Diana Smith attend?
Diana Smith attended Ohio University, Eaton High School.
What are some of Diana Smith's interests?
Diana Smith has interest in Children, Electronics, Sprint Triathlete, Gardening, Investing, Home Improvement, Marathoner, Environment, Education, Reading.
What skills is Diana Smith known for?
Diana Smith has skills like Media Planning, Integrated Marketing, Advertising, Media Buying, Digital Strategy, Online Advertising, Mobile Marketing, Market Research, Analytics, Customer Insight, Social Media, Strategic Communications.
Who are Diana Smith's colleagues?
Diana Smith's colleagues are Simon Hollowood, Domenic Padulo, Mike Bernatz, Kamari Davis, Julie Mayeras, Branden Marks, Eva Silberman.
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