Marketing Executive
Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
- Managed e-marketing initiatives, overseeing website design and maintenance for Machines and LEGO.- Expanded web utilization for programs, promotions, and collateral, including web banners, landing pages, and product detail pages.- Planned and executed weekly EDM and Journey Builder campaigns to drive sales, focusing on cross-selling opportunities like accessories for iPhone buyers.- Updated Data Extensions for EDM campaigns targeted at customers.- Managed daily updates for memberships, including editing profiles, points management, and voucher distribution.- Assisted in customer-related tasks, such as SMS blasts for promotions and store openings.- Spearheaded Apple's NPI initiatives for 5 years, collaborating on EDM campaigns, mall advertising, and bank promotions.- Coordinated planning and logistics for Warehouse Sales events.- Prepared weekly reports on Gift with Purchase (GWP) and monthly reports on promotions from the previous month.- Contributed to the design of visual materials for promotional activities.