Diana Baldwin Email and Phone Number
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A business and marketing leader who consistently drives growth results by uncovering new opportunities. Expertise in digital transformations, demand generation, lifecycle management, brand management, customer experience, and product innovations. A strong blend of strategist and tactician at Bank of America, GE (now Synchrony), Truist, Transamerica. Deep digital and traditional marketing expertise, disciplined analytic and budget-management skills and leadership experience enable me to work with all levels of stakeholders effectively. Financial Services experience spans consumer and business segments in Insurance and Banking both in marketing and product management with consulting experience in Payments, Insurance, Benefits, Entertainment, Legal, and Technology verticals.Most recently led the communication and brand strategy of World Financial Group (WFG), the insurance agency owned by Transamerica. Implemented dynamic marketing strategies and operations and in 4 years at WFG as CMO, the independent agent field force increased by 70% and the sales volumes followed.I lead teams and support clients to ensure marketing collaborates with product, risk, finance, compliance, legal and all execution teams to achieve what can appear as 'the impossible'.Achievements in P&L management, brand development strategy, agency relationship and contract management, digital marketing, multi-media, social media, influencer strategies, content strategies, affiliate marketing, advertising, sponsorships, design, UX, insights and research, in-house agency management, event marketing, sponsorships, and the evaluation and implementation of AI and SaaS platforms for efficient production and execution- to support brand development, acquisition, lead generation and retention marketing.
World Financial Group (Wfg)
View- Website:
- worldfinancialgroup.com
- Employees:
- 18841
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Head Of Channel Marketing,Transamerica Financial Network And Cmo, World Financial GroupWorld Financial Group (Wfg)Atlanta, Ga, Us
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Fractional Chief Marketing OfficerDiana Baldwin Consulting Aug 2024 - Present
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Head Of Channel Marketing,Transamerica Financial Network And Cmo, World Financial GroupWorld Financial Group (Wfg) Jan 2020 - Mar 2024Duluth, Ga, Us• Led communication strategy for 3 businesses in the US and Canada, overseeing internal and external branding efforts, digital marketing, and traditional print channels.• Developed and launched the Financial IQ by WFG study, showcasing the impact of agents on financial literacy, resulting in substantial increased reputation scores for World Financial Group matching Transamerica's score.• Established and managed annual virtual women's conference with high-profile speakers, attracting over 22,000 registrants in its 4th year.
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MemberChief May 2022 - May 2023New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Svp, Director, Consumer Lending MarketingSuntrust 2016 - 2019Charlotte, Nc, Us• Led strategic marketing teams for various consumer lending and payments products, focusing on acquisition and retention through traditional and digital and social channels. (HELOC, Debit, Credit Card, Business Card, Auto, RV and Marine, Merchant Offers)• Collaborated with advertising and media teams to align product content with brand campaigns, resulting in consistent YOY growth.• Identified $2MM in expense savings through marketing operations optimization. -
Small Business Marketing DirectorSuntrust 2013 - 2016Charlotte, Nc, UsLed the relaunch of small business credit card marketing capabilities at SunTrust, resulting in significant YOY growth in checking and credit card results.• Developed Small Business 360, a content hub for clients, and launched branding and advertising campaigns that yielded impressive results.• Collaborated with Treasury team and Fiserv to create Small Business event marketing efforts, driving engagement and sales.• Launched Small Business offers platform reducing overall cost of acquisition.
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Marketing Optimization ConsultantSuntrust 2011 - 2013Charlotte, Nc, UsWorking within various Digital Teams in Direct Marketing to optimize marketing channels and results, including Mortgage, Checking, and Lending verticals. Worked closely with digital team to optimize Adobe platform and increase digital acquisition for checking. Selected by interim CMO to work on 3-year strategy plan for SunTrust Bank Marketing in support of growth initiatives.
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Ceo & PresidentSocial Techs Marketing, Llc 2008 - Apr 2016Atlanta, UsConsulting practice supporting the goals of my clients and their mission, enabling me to bring my experience and my skills to life for their benefit. Includes listening to their challenges, considering their resources, outlining solutions, and developing strategies. I'm able to do the work and and/oro find the resources when I'm not the subject matter expert. Combining experience in direct response marketing, direct mail, email, web, events, newspaper and magazines and other campaigns with the evolving opportunities in Social and Digitial Media. Utilize my B2B and B2C experience in online, mobile, and digital as well as traditional marketing channels (direct mail and event marketing). Verticals include Legal, Entertainment, Insurance, Healthcare, Beauty, Retail, and Technology for small to medium-sized businesses. -
Vp, Bankcard Product ManagerGe Money 2005 - Aug 2008Norwalk, Ct, Us• Led cross-functional teams in developing credit card bank infrastructure for general consumer market.• Launched 5 new affinity card programs in Entertainment and education segments.• Collaborated with Risk and Finance partners to ensure competitive pricing and healthy P&L.
Diana Baldwin Skills
Diana Baldwin Education Details
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University Of Delaware
Frequently Asked Questions about Diana Baldwin
What company does Diana Baldwin work for?
Diana Baldwin works for World Financial Group (Wfg)
What is Diana Baldwin's role at the current company?
Diana Baldwin's current role is Head Of Channel Marketing,Transamerica Financial Network and CMO, World Financial Group.
What is Diana Baldwin's email address?
Diana Baldwin's email address is di****@****nez.com
What is Diana Baldwin's direct phone number?
Diana Baldwin's direct phone number is +140465*****
What schools did Diana Baldwin attend?
Diana Baldwin attended University Of Delaware.
What skills is Diana Baldwin known for?
Diana Baldwin has skills like Integrated Marketing, Strategy, Digital Marketing, Marketing, Email Marketing, Leadership, Marketing Strategy, Social Media Marketing, Direct Marketing, Business Strategy, Financial Services, Management.
Who are Diana Baldwin's colleagues?
Diana Baldwin's colleagues are Mike Heoh, Joyce Birts, Xiomara Quiros, Mba ,cpfc, Satwinder Takhar, Jack Andrews, Khara "khadija" Willis, Ahmed Maatoug.
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