Create, recommend, and manage strategic and operational initiatives for efficient digital marketing and communications programs in North America.

Lead integrated digital marketing strategy from concept to execution for Chemetall, a global business unit of BASF. A market leader in the development, manufacturing, and supply of technology and system solutions for surface treatments in a wide range of industries and end-markets including the automotive, aerospace industries

Developed and managed digital marketing activities for big name consumer brands Dummies.com (reference), Frommers.com (travel) and CliffNotes.com (study guides), with focus on maximizing digital presence and creating strong ROI . In addition to driving strategy for the websites and execution of digital campaigns, served as the marketing lead on product development, and UX. Diligently monitored and optimized performance with keen understanding of analytics. Worked with creative and technical teams to redesign and improve customer experience, brand and products to grow revenue.

Drove management and implementation of products for several B2B web franchises. Led creation, development, and launch of digital campaigns, conducted competitive analysis, and partnered with internal stakeholders and vendors on decision-making for editorial and advertorial products.

Directed all phases of digital marketing programs for LightReading.com, a website covering the global communications technology and services sector. Managed a team working to support live events and webinars, as well as research projects. Other functions included writing and editing product collateral and web copy, conducting competitive research and analysis, and negotiating marketing partnerships.