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I’m Diana Sierra, the Founder and CEO of Be Girl, a social enterprise dedicated to transforming menstrual health and hygiene (MHH) access for women and girls across Africa. Through Be Girl, I’m on a mission to make menstruation manageable, dignified, and barrier-free by creating environmentally responsible period products, youth-centered education, and data-driven advocacy tools—all aligned with the Sustainable Development Goals 3, 4, 5, and 6. So far, we’ve distributed over one million menstrual products across 35+ countries, educated more than 500,000 adolescents, and developed national MHH curricula for Mozambique and Angola.My background includes a Master’s in Sustainability Management from Columbia University and a Bachelor’s in Industrial Design from Universidad de Los Andes. With nearly 20 years of experience in industrial design, I’ve had the privilege of working with companies like Smart Design, Nike, Panasonic, and Frog Design. My projects have ranged from designing cookstoves and soil testing devices to leading women’s empowerment initiatives—experiences that have deepened my understanding of the unique challenges faced by communities in developing regions and the importance of context-specific solutions.In 2012, during a visit to Uganda, I witnessed how girls were missing school simply because they couldn’t afford menstrual supplies. This experience moved me deeply, and I became determined to create a solution. Using locally available materials, I crafted a reusable, waterproof pad, which later evolved into Be Girl’s Period Panty—a durable alternative to disposables, empowering women and girls to manage their periods even in the toughest conditions.Beyond product innovation, I’m passionate about education. During the COVID-19 pandemic, I partnered with USAID, the World Bank, and the Ministries of Education in Mozambique and Angola to develop peer-to-peer menstrual health curricula using my SmartCycle® tool. This model trains youth to educate their peers, helping to break down stigma and normalize menstrual health conversations.My commitment to social innovation and design has been recognized with awards like the 2017 Index Project Award, the 2015 SPARK Design Award and the 2014 IDEA IDSA GOLD Design Award. These honors fuel my drive to continue using design as a tool for meaningful change. At Be Girl, I am dedicated to empowering women and girls, breaking down barriers, and fostering a world where menstruation never stands in the way of opportunity.
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Ceo And FounderBe Girl 2012 - PresentMozambique -
Design For Social Impact Strategist4B Jun 2014 - PresentGreater New York City AreaDesign for women empowerment and social change
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Industrial Design ConsultantDiana Sierra Llc 2004 - PresentGreater New York City AreaIndustrial Design Consultant Projects
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Industrial Designer And Product Development ConsultantColumbia University In The City Of New York May 2010 - 2014Greater New York City Area•Develop a program to empower women and youth through craft production and marketing for the Kabuyanda Innovation Center. Improve their market opportunities by diversifying the product portfolio through new skills training and techniques such as glass bead jewelry.•Product value chain analysis and recommendations for specialty coffee production and market reach for the Ruhiira “Ntungu Coffee Growers Co-Operative.” Generate business plan and provide needed coaching to help the group… Show more •Develop a program to empower women and youth through craft production and marketing for the Kabuyanda Innovation Center. Improve their market opportunities by diversifying the product portfolio through new skills training and techniques such as glass bead jewelry.•Product value chain analysis and recommendations for specialty coffee production and market reach for the Ruhiira “Ntungu Coffee Growers Co-Operative.” Generate business plan and provide needed coaching to help the group get access to needed capital and acquire the appropriate technology to upgrade from dry to wet coffee processing.•Design and develop a low cost reusable sanitary pad targeted to reduce school girls dropout rate due to their lack of access to affordable sanitary products. Locally manufactured, the design is reusable and washable waterproof pad that can be stuff with disposable toilet paper or reusable washable cloth, giving the girls options to customize it according to their water availability and income.•Assess household water purification habits to determine the market possibilities of implementing low-tech ceramic water filters in the Ruhiira cluster. •Manage the design, production and logistics of baskets, jewelry and woodcrafts products made by three Millennium Promise Village cooperatives located in Kenya, Rwanda and Uganda, to be sold to and decorate Tommy Hilfiger stores worldwide (The Promise Collection). Show less -
Industrial Design ConsultantFrog 2009 - 2014•Design and develop energy efficient kitchen appliances.•Research, trendscaping, feature and functionality assessment, ethnographies, consumer analysis, market dynamics and insight distillation. -
Industrial Design ConsultantSmart Design 2004 - 2014Design and development of mass market products for companies such as Hewlett Packard, OXO, and Acer, including conceptual design: initial sketches, 3D CAD geometry, and prototyping and completion of final products -
Industrial Designer ConsultantCurve Id 2002 - 2014Greater New York City Area -
Eyewear Designer ConsultantB.Robinson/Legacie 2008 - 2011Greater New York City Area•Design and implement a new brand strategy and new product portfolio base on the principles of “Social and Environmental Responsible Design.” •Research and analysis of the business structure, market environment, and consumer base to identify key avenues for innovation, visualize and explore new concepts for business models, products, and services. •Exploration and implementation of leading technologies and innovative materials in the eyewear industry. -
Industrial Design ConsultantEnergizer 2007 - 2011Hartford, Connecticut Area•Design and development of child-care and sun-care products with an interdisciplinary team of engineers, designers, ethnographers, and marketers.•Design with Playtex R&D division child-care products suitable and affordable for markets in developing countries (i.e. Embrace Manual Breast Pump).•Perform ergonomic and ethnographic consumer research studies in US and South America and to drive product design solutions in current and future markets.•Responsible for designing a… Show more •Design and development of child-care and sun-care products with an interdisciplinary team of engineers, designers, ethnographers, and marketers.•Design with Playtex R&D division child-care products suitable and affordable for markets in developing countries (i.e. Embrace Manual Breast Pump).•Perform ergonomic and ethnographic consumer research studies in US and South America and to drive product design solutions in current and future markets.•Responsible for designing a new package to unify and elevate Hawaiian Tropic sun care line, while also significantly reducing the tooling and production cost, through exchangeable components across the line. Show less
Diana Sierra Skills
Diana Sierra Education Details
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Sustainability Management -
Industrial And Product Design -
B.A Industrial Design
Frequently Asked Questions about Diana Sierra
What company does Diana Sierra work for?
Diana Sierra works for Be Girl
What is Diana Sierra's role at the current company?
Diana Sierra's current role is Founder and CEO of Be Girl.
What is Diana Sierra's email address?
Diana Sierra's email address is di****@****irl.org
What is Diana Sierra's direct phone number?
Diana Sierra's direct phone number is +164658*****
What schools did Diana Sierra attend?
Diana Sierra attended Columbia University In The City Of New York, Universidad De Los Andes, Universidad De Los Andes.
What skills is Diana Sierra known for?
Diana Sierra has skills like Product Design, Product Development, Industrial Design, Design Thinking, Design Strategy, Product Innovation, Concept Development, Management, Sketching, Cad, Strategic Planning, Concept Generation.
Who are Diana Sierra's colleagues?
Diana Sierra's colleagues are Atija Zaona João, Hortência Franco, Chelsea Zualo, Lidia Mambo, Jéssica Cristina Tamele, Rafael José Bila, Júlia Zandamela Mganyasi.
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Diana Sierra
Bogotá2hotmail.com, ups.com -
Diana Sierra
Asheville, Nc5ehtp.org, ywcaofasheville.org, ywcaofasheville.org, ywcaofasheville.org, ywcaofasheville.org
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