Clarity is Ireland’s first B2B marketing consultancy that specialises in the buyer experience. We give you clarity on what’s working and what’s not in your buyer journey - and clarity on where to go next with your marketing and sales.Our services include: buyer experience research and audits; buyer journey mapping; strategy development; marketing content and sales enablement; CMO mentoring; training and masterclasses. Recent clients include: SocialTalent, Abbey Capital, Mitchell McDermott, Nearform, Sitel, Wavelength International. Learn more at www.thisisclarity.com

Boxever is a personalisation platform that uses data, analytics and AI to help the world’s biggest brands make every customer interaction smarter. We work with the likes of Emirates, Viva Air Group and Aer Lingus to deliver game-changing customer experience.We do all this in two ways. Firstly, we bring together data from all the channels, tools and databases across their business to build rich and accurate profiles of their customers. Then we use AI to interpret that data and automate decisions about how to personalise every single customer interaction. It joins-up interactions across every channel based on a customer’s history, what they're doing "in the moment" and what a business wants to achieve - all in real time. From website to email and from SMS to contact centre, Boxever decides the what, why, where and when. The result? Personal, relevant and valuable experiences for customers that lead to improved engagement, lower acquisition costs and accelerated conversion for the business. We’ve been helping companies revolutionise how they engage customers since we were founded in 2011. Seven years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today.

As head of marketing performance, I led the global development of B2B marketing strategies and processes to increase profitable market share for Smurfit Kappa. This entailed leveraging marketing automation and sales enablement technologies to digitally transform and scale marketing programs to drive superior customer experience and engagement, while sharpening the focus on insight led and profitable sector segmentation.Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with 45,000 employees across 34 countries and a revenue of €8.9 billion in 2018.

Armed with the knowledge that high-potential start-ups rarely have the budget or experience to unleash strategic marketing, I founded Nutshell Marketing to provide results-focused B2B marketing and sales enablement services to empower rapid growth in international markets. We helped a huge range of clients across a number of industries including engineering, manufacturing, technology, retail, e-commerce, professional services and export/import government organisations.Highlight client achievements included: • Growing the Irish Medtech industry for Enterprise Ireland, an economic development agency. Nutshell launched a fully-integrated communications programme that - through compelling content and sales enablement - promoted client companies’ medical tech expertise and generated business leads for Irish companies• Devising marketing strategy for Shanahan Engineering, a world class engineering services company. We designed a strategy to empower growth in EMEA resulting in a revised market positioning, a refreshed brand identity and a new digital marketing approach. Collectively the strategy led to a 50 per cent increase in website leads, new sales and marketing collateral and the implementation of Salesforce CRM and Job Science systems • Re-engineering the marketing division at Wavelength, Australia’s largest medical recruitment company. Nutshell developed a highly structured and integrated marketing strategy and division for Wavelength with a new approach focused on increasing efficiencies and control around workflow management. By increasing the quality of marketing communications we increased revenue while a new focus on campaign delivery, budget management and ROI dramatically reduced costs• Rebranding Levesys, a construction software company. Nutshell led a brand strategy and marketing effectiveness review project that led to the complete rebrand of iProSoft to Levsys in 2010.

Capilano is the market leader for honey in Australia and is one of the world’s largest honey packers. It was established in 1953 and as a brand that Australians trust (with 96% recognition factor) it is renowned for consistency, flavour, quality and innovative delivery mechanisms. Capilano exports to over 32 countries globally.As senior marketing consultant (working on behalf of Bow & Arrow consulting), I led the Go To Market strategy for Capilano Honey to enter the US market and worked collaboratively with the export division to strengthen the market position with retailers in the UK. I also led the development of tailored channel enablement tools and managed the team that launched the innovative single serve honey product "Snap N Squeeze" for both domestic and international markets.

The Clarius Group (now Ignite) is an ASX listed recruitment firm that operates through eight brands, with over 370 staff and a network of 31 offices through out Australia and New Zealand. As group marketing manager, I reported directly to the CEO and led the transformation of the marketing function through introducing and successfully deploying a wide array of tailored B2B and B2C marketing strategies via developing a “marketing menu” solution for all 31 business units to leverage. The Candle Australia marketing menu was instrumental in winning the 2006 FEMA (Fairfax Employment Marketing Awards) and provided a step-change in how marketing was perceived in the group. I was responsible for leading a team of seven and directed all group advertising, marketing budgets, market research, public relations, investor relations communications, loyalty programmes and direct marketing campaigns to increase brand visibility (both internally and externally) in Australia and New Zealand. During my time at Candle Australia, I had the pleasure of overseeing the ‘Innovation & Value’ cross functional project team which positioned the eight brands as one homogenous solution which resulted in winning multi-million contracts with leading banking and financial institutes in Australia.

Parker Bridge Australia (acquired by The Clarius Group in 2005) was the specialist brand focusing on accounting & finance, banking and IT recruitment. It operated out of three offices in NSW and seven offices internationally. As national marketing manager for Parker Bridge, l was responsible for building and growing the Parker Bridge brand in key markets and introduced and implemented a new strategic selling and B2B lead generation approach coined CAT (Client Activity Targeting) including specific sector selection processes to identify sectors with highest profitable growth and volume for Parker Bridge. I also developed and managed all national B2C (candidate acquisition) activities through direct marketing, advertising, public relations, promotional and loyalty campaigns.From mid 2004 to early 2005, I led the implementation and adoption of an internet based advertising software (Ad Logic) that streamlined job ad posting activities resulting in administration time savings per consultant of 30% per week and drove the in-depth cost analysis and negotiation of new printing and consumable’s that resulted in 45% cost savings with increased delivery and service levels.