Diana Böttcher Email & Phone Number

Hamburg, HH, DE

Hamburg, Germany

• Directly manage the Automotive Sales Team, driving performance through coaching, mentorship, and providing clear strategic direction.
• Designed and implemented a standardised sales processes to scale the team’s operations and increase efficiency in the lead-to-sale conversion cycle.
• Spearheaded the adoption of MEDDPICC, improving sales pipeline visibility and forecast accuracy.
• Recruiting and Onboarding – Find, hire and enable A-player talent.
• Develop a relationship with the sales team that makes it easy to communicate their ideas and issues they are facing

• Oversee complex negotiations for new business and key accounts, managing multi-stakeholder relationships with C-suite and VP-level decision-makers.
• Collaborated closely with the product team to create tailored solutions for clients, improving product-market fit and customer satisfaction.
• Conducted value-driven presentations and product demos for executives and senior stakeholders.

• Spearhead the acquisition of new enterprise clients by developing and executing targeted strategies for SaaS solutions, resulting in year-over-year growth in new business revenue.
• Focus on identifying and qualifying leads, building strong pipelines, and initiating engagement with C-suite executives and senior decision-makers to understand their business challenges and proposetailored SaaS.
• Drive the entire sales process from lead generation to negotiation and closing, ensuring successful deal closures with key accounts across industries

• Played a key role in transitioning the company to a subscription-based model, increasing ARR
• Accountable for Customer Success, reducing churn, and winning back customers at risk
• Onboarding new colleagues and being the sales “go-to” person for all other departments
• Selling MQTT Solutions (IoT) as an on-premise and Cloud SaaS solution into AWS, Azure, and Google environments

• Started at the Sales team from scratch – first person at the sales team.
• Managed the entire sales lifecycle from prospecting and qualifying leads to closing, post-sales customer success and upsells

• Responsible for all Renewals of existing accounts globally
• Supporting Account Executives
• Took care of Purchase Orders and the service delivery
• Participated in tenders

• Organised business events and appointments
• Organised sales/marketing events with over 200 attendees
• Inside Sales (Creating quotes, participating in tenders, creating contracts)
• Created and gave presentations
• Created statistics for C-level