Responsible for teaching undergraduate and graduate courses in digital marketing, e-commerce, and related subjects. Contributing to the research agenda by conducting cutting-edge research in these areas and publishing in top-tier academic journals. Responsibilities:Teach undergraduate and graduate courses in digital marketing, e-commerce, and related subjectsDevelop course materials, including syllabi, lectures, and assignmentsConduct cutting-edge research in digital marketing, e-commerce, and related areasPublish research in top-tier academic journals and present findings at academic conferencesAdvise and mentor undergraduate and graduate studentsParticipate in service activities, such as serving on committees and contributing to the academic community

Leverage high-growth digital marketing strategies to create a powerful cross-channel presence across social media platforms. Tap into the opportunities of Google and Meta Ads, utilizing its reach with display, video, and mobile ads campaigns to generate conversions, leads, and affiliate networks. Enhance customer experience via webpages tailored for optimal user journey powered by WordPress and Shopify technology stacks.

-Develop and manage partner relationship for all the accounts in companies portfolio.-Meet with clients regularly to build strong commercial relationships.-Direct all Sales, Tech and Marketing activities-Ensure marketing, Tech, finance and sales excellence.-Ensure automatisation systems-Manage the administration and planning of agency contracts.-Lead contract renegotiations to establish a strong working partnership grounded on sustainable economics for both parties.-Prepare and manage the sales budget by volume, finance, as well as the expenses of the sales department including commissions and suppliers/contractors payments.-Verify compliance with goals and objectives established in the strategic planning of the organisation.-Supervise both internal and external public relations.-Select, train and supervise the personnel of the sales, technical service and marketing department.

Market intelligence-Marketing strategy-Analysis and monitoring of sales vs. Budget in the different product mix.-Identification and analysis for market development.-Profitability analysis by product line.-Price strategy.-Product innovation development.-Marketing Budget.-Development and implementation of mass consumption marketing campaign. -Supervision and control of advertising campaigns in the different product lines.-Negotiation with international licensees for the line of Apollo notebooks (Disney, Hasbro, Nickelodeon).-Supervise and ensure compliance with the graphic lines in the runs of the different product mixes.-Negotiation with external suppliers.

• Amazon SEO• Adwords SEO• Facebook Ads• Content Writer• Inbound Marketing• Web optimization and AB-testing.• Performance and Control

Inbound MarketingDigital Marketing Performance & ControlSocial Media Communication & Publicity StrategistInfluencer Marketing and PR

-Supervised and coordinating activities of Export Sales Team. -Prepared projections for export annual sales. -Prepared strategic export annual budget. -Prepared Letter of Credit compliance requirements to ensure payment was forthcoming. -Quarterly export sale rolling forecast. -Oversight of export compliance to ensure compliance with client specifications. -Negotiate rates with shipping lines.Coordinated and follow up the production of all export orders.

-Generated sale export statistics and monitoring competitive position of the company. -Scheduled delivery orders to comply with time commitments, organized weekly shipping plan and follow up until all orders were shipped. Responsible for collecting payments on a timely bases. -Prepared all documents regarding export orders.