Delivered $100M+ in value by developing and executing strategies leveraging AI, machine learning, and personalization to drive business objectives. Product leadership experience delivering technology products in B2C and B2B SaaS. Experience building, mentoring, and developing high-performing teams; while nurturing diverse skill sets across product, marketing, analytics, sales, finance, & customer success. Possessing a track record of turning data driven insights into strategies to launch innovative products & campaigns that drive revenue growth. Coupled with operational experience and P&L responsibility, generated over $350M to the bottom line throughout my career.Specialties: Product Management, Product Marketing, Product Strategies, Product Roadmap, Market Trends, Cross-functional Teams, Prioritization, User and Competitive Research, Change ManagementDomains: Generative AI, Conversational AI, Language AI, Machine Learning, Conversational Interfaces, Multimodal, LLMs, NLP, AI Transformation, Digital Transformation
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Smb MarketingAmazonNew York, Ny, Us -
Gen Ai StrategistAmbicion Group Jan 2024 - PresentEstablished a consultancy focused on AI enablement. My work falls within the following buckets:(1) shape go-to-market strategies and develop execution plans(2) evaluate and develop new AI powered capabilities across clients’ operations(3) Strategic advisory -
Career TransitionVerizon Mar 2023 - Dec 2023Basking Ridge, Nj, UsMy team was impacted by restructuring. I took a sabbatical to spend time with family, travel, plan our wedding, and strategize what is next for me in my career. -
Director: Product Management, AiVerizon Nov 2021 - Mar 2023Basking Ridge, Nj, Us• Developed a product strategy rooted in AI for the call center customer experience organization; the product roadmap delivered $74M value in savings & revenue across service, support operations, & inside sales.• Built a new team and led them to execute the product roadmap to digitally transform call center operations. Oversaw product lifecycle from insights to business case development, defining requirements, planning, delivery, adoption, and optimization post launch. • Established new Agile ceremonies to drive execution in close partnership with technology & multiple product owner teams; streamlined communication & prioritization delivered $6M quick win • Successfully aligned plan to drive platform scale of CCAI voicebot in the IVR; new automated voice flows delivered $20M in call deflection savings • Delivered $83M in retained revenue leveraging AI personalization platform intelligence, IVR, & marketing campaigns targeting high propensity to churn segments
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Commercial Integration Lead: Go To MarketVerizon Nov 2020 - Dec 2021Basking Ridge, Nj, Us• Tapped to serve in the special assignment leading due diligence for key acquisitions • As the lead for Go to Market, led strategic planning and served as an advisor to the Verizon & TracFone executive team. Built a vision for Verizon’s competitive positioning in the value market to deliver growth & meet revenue targets of the $6.9 billion deal across digital and retail. • Partnered with cross-functional team leaders to develop go-to-market plans, including positioning and cross-channel activation; successfully delivered plans to unlock $187M in revenue and product adoption goals
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Director: Product Management, Marketing Personalization StrategyVerizon May 2018 - Nov 2020Basking Ridge, Nj, Us• Promoted to build a new team of 7 & establish product-led growth within the CRM team• Launched a digital experiences product roadmap that addressed customer attrition and poor customer experiences by leveraging machine learning (ML) and large data models to deliver personalization; increased revenue by $20M • Hired and coached a team across product, marketing, and analytics functions; instilled a strong product culture, promoting agile best practices, and driving continuous improvement in team workflows
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Product Marketing Manager, GrowthVerizon Aug 2016 - May 2018Basking Ridge, Nj, Us• Increased email leads 30% through enhanced email collection and remarketing efforts; saved $1.5 M annually in list costs• Transformed all email communications to customers; managed and streamlined a centralized messaging strategy, partnered with creative & IT to ensure visual assets were connected to digital funnels, and aligned to our brand identity and tone. Delivered $200K incremental sales.• Worked with IT teams to implement APIs to support dynamic email creative and landing environments• Pioneered personalization tactics to steamline acquisition journeys online
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Product Manager, New ProductsVerizon Aug 2015 - Aug 2016Basking Ridge, Nj, Us• Leveraged customer journey frameworks during product ideation & roadmap planning to unlock 15% revenue opportunity• Partnered with engineering & design to develop prototypes to inform MVP testing for 5G and new advertising formats
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Product Management, Sales, & Marketing Industry CoachSeo (Sponsors For Educational Opportunity) Apr 2021 - Sep 2023New York, New York, UsCareer coach for a cohort of 15 to 25 undergraduate students navigating the summer internship process from recruitment to interviewing to performance on the job. -
Co-Founder & CmoAlas Travel Co Feb 2017 - Sep 2018 -
Mba Summer InternCoach Jun 2014 - Aug 2014New York, Ny, Us* Partnered with PR, design, & marketing teams to develop an integrated sample management solution; implemented & delivered $2 M cost savings & $1 M revenue -
Brand Management InternGeneva Watch Group Jan 2014 - May 2014New York, Ny, Us• Support brand management team for licensed brands: Kenneth Cole, Sperry Top-Sider, Ted Baker, Tommy Bahama, and Breil• Led brand repositioning for Sperry Top-Sider watches; focused on simplifying the product line, pricing strategy, & product design to define the brand's strategy & voice -
Senior Analyst: Global Call Center OperationsVistaprint Oct 2011 - Jul 2013Waltham, Ma, Us• Implemented new annual budget planning process for 1,600 agent North America call center based in Jamaica to align with workforce management, marketing and regional priorities• Promoted to global lead with dotted line reporting into the customer service VP; successfully rolled out the process globally across 3 additional call centers in Germany, Tunisia, and India with a workforce of 3,500 agents• Delivered cost savings of $8M to reinvest in customer experience initiatives & grew revenue +7% -
Global Analyst, New Product InnovationProcter & Gamble Jun 2007 - Oct 2011Cincinnati, Ohio, Us• Led financial analysis and cost forecast for new product development and innovation globally in the Shave Care category across the Gillette and Venus brands• Built strong relationships with third party manufacturers and initiated a cost savings effort to deliver operational efficiencies totaling $4M• Delivered operational efficiencies across the business totally an additional $16M -
Ib Analyst, Global Finance AnalyticsLehman Brothers Jul 2006 - Sep 2006Us
Diana C. Ruano Charlite Education Details
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Nyu Stern School Of BusinessMaster Of Business Administration (Mba) -
Cornell UniversityApplied Economics & Management
Frequently Asked Questions about Diana C. Ruano Charlite
What company does Diana C. Ruano Charlite work for?
Diana C. Ruano Charlite works for Amazon
What is Diana C. Ruano Charlite's role at the current company?
Diana C. Ruano Charlite's current role is SMB Marketing.
What schools did Diana C. Ruano Charlite attend?
Diana C. Ruano Charlite attended Nyu Stern School Of Business, Cornell University.
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