Diana Cheng Email & Phone Number

Mountain View, California

Google.org Fellow, in partnership with ReflexAI.com, led UXR for developing AI-powered platform for supporting veteran mental healthGoogle Core Experiences, People & Sharing - UX Research & Strategy lead for internal innovation program, driving multi-methods research programs focused on enabling meaningful social connections, supporting mental & emotional well-being, and responsible product design and developmentGoogle Assistant Foundations UXR Lead, focused on Trust, Personalization, Recommendations, and cross-device, cross-vertical user journeys

San Francisco, California

*acquired Redshift Digital*Oversaw User Research & Strategy team in San Francisco & San DiegoKey member of SF Studio and Blink Leadership team, responsible for process, hiring, quality oversight, establishing capabilities, culture and training, understanding local markets, and supporting overall agency growth.

San Francisco Bay Area

Head of user research and strategy department, overseeing all projects involving user research, innovation and product strategy. Built out new department, leading and mentoring a team of design/UX researchers and strategists. Key member of Redshift Leadership team, responsible for building new capabilities, training, overseeing day-to-day operations, recruiting, fostering collaborative and creative culture, supporting business development/sales, and contributing to long-term strategic trajectory of the studio. Provide managerial oversight and work hands-on leading engagements across all phases of innovation and product development, including early-stage discovery/generative research and ethnography, and evaluative research such as concept prototype and usability testing. Responsible for research planning, assessing appropriate qualitative and quantitative methods for project/client goals. Work closely with team members to develop research protocols/discussion guides, conduct analysis and synthesis to provide actionable insights and design recommendations, and create client and internal documentation. Provide guidance and training to cross-disciplinary teams of UX and visual designers, engineers, researchers and strategists on research, design thinking, strategy and innovation best practices. Spearheading Diversity & Inclusion initiatives.

Cupertino, Ca

As the Head of Design Strategy & User Experience for the New Business Development & Innovation group at Panasonic USA, I oversaw all design and user research activities for an internal innovation group, including ethnographic fieldwork, ideation, concept validation, feature refinement tests, business model assessments, quantitative surveys, longitudinal leave-behind prototype studies, and usability testing. Responsible for ensuring that research learnings are appropriately translated into the product design and strategy, and that the final user experience accurately reflects insights and design principles. Collaborated closely with product managers, engineers, business developers, researchers and designers, both internal and external, to define requirements, establish product MVP and roadmap, and advocate for the user across a product/business ecosystem, including software, hardware and service solutions. Advised teammates, business partners and executives on applying Design Thinking and the human-centered design process to their business challenges. Advocated an iterative, user-centered agile approach to the innovation and product development process from initial opportunity identification to all stages of research, ideation, concept refinement and prototyping through launch.

Led project teams in content development and planning activities for research, analysis and synthesis and delivery of final strategic recommendations. Managed the collaborative process and guide direction of content by applying design thinking, creative methods and social research to business contexts. Planned and facilitated workshops.

Worked in teams to identify user needs, developed ideas and strategies for new and existing businesses. Conducted primary and secondary research, use analytical frameworks and methods to articulate needs and actionable insights, and translate insights into business concepts and strategies. Planned and facilitated worksessions to encourage creative problem-solving and co-creation.

Worked as the brand and marketing strategist of account management team. Leveraged research on industry and user trends, conducted competitive analysis, and developed insights about end-users for customized marketing strategies. Consulted clients on Google products, budgets & integrated multi-channel marketing campaigns.

Provided account management support to advertising clients. Identified high potential accounts and developed strategies to acquire new business.

Ba, Political Science, Art Practice

Double-majored in Political Science and Practice of Art UC Berkeley Regents' and Chancellor's Scholar Golden Key Honors Society National.

Master Of Design, User-Centered Research, Design & Innovation Strategy

Studied a methodological and human-centered approach to design and innovation. Emphasis on strategy and planning, service design.

Executive Education - Corporate Entrepreneurship Program, Innovation And New Ventures