Spearheaded economic reactivation initiatives across multiple industry clusters, driving digital transformation and business growth.𝗞𝗲𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝙁𝙖𝙨𝙝𝙞𝙤𝙣 𝘾𝙡𝙪𝙨𝙩𝙚𝙧 (2021)• Designed and implemented a bespoke support program for 100 companies• Audited and optimized digital assets, including e-commerce websites, social media presence, user experience (UX), customer segmentation, and analytics.• Provided personalized consulting to enhance digital competitiveness𝘾𝙤𝙨𝙢𝙚𝙩𝙞𝙘𝙨 𝙖𝙣𝙙 𝙒𝙚𝙡𝙡𝙣𝙚𝙨𝙨 𝘾𝙡𝙪𝙨𝙩𝙚𝙧 (2021)• Led pilot program focusing on sector-wide digitalization in response to post-pandemic economic reactivation• Facilitated adoption of digital tools and strategies to boost market resilience𝙃𝙚𝙖𝙡𝙩𝙝 𝘾𝙡𝙪𝙨𝙩𝙚𝙧 (2022)• Directed Digital Transformation program for the health sector• Implemented comprehensive digital solutions to maximize online presence• Focus areas: Website optimization, social media strategy, UX enhancement, audience segmentation, and data analytics

Teacher of the Interface and Interaction Design modules of the specialization course.

Design Tools I & II - Course ProfesorLed foundational design academic courses introducing students to core design principles and industry-standard tools.Academic Course Highlights:• Curriculum Focus: Blended theoretical principles with practical application of technical and technological tools• Skill Development: Nurtured student talent, aesthetic sensibility, and holistic design approach• Market Alignment: Tailored content to meet current market demands and industry trends• Hands-on Learning: Facilitated interactive sessions to enhance proficiency in cutting-edge design software• Critical Thinking: Encouraged development of comprehensive design criteria to address complex client needs• Professional Preparation: Equipped students with skills and knowledge to excel in the competitive design industry

As a UX Researcher and Ads Strategy specialist at Claria Life & Health Insurance Company, I bridge the gap between user-centered design and effective advertising, driving innovation in the insurance industry.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Conduct in-depth user research to understand customer needs, behaviors, and pain points in the insurance journey• Translate research insights into actionable recommendations for product improvements and new features• Develop data-driven advertising strategies that align with user preferences and behaviors• Collaborate with cross-functional teams to implement user-centric design solutions and marketing campaigns• Analyze the effectiveness of digital advertising efforts and optimize for increased engagement and conversion• Design and conduct A/B tests to refine both user experience and ad performance• Stay current with emerging trends in UX design, digital advertising, and the insurance industry𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Implemented a user-centric redesign of the insurance application process, resulting in a 30% increase in completed applications• Developed a targeted ad strategy based on user research, leading to a 25% improvement in click-through rates and a 15% increase in policy sign-ups• Introduced user testing protocols that reduced time-to-market for new features by 20%• Spearheaded the creation of personalized user journeys, resulting in a 40% increase in customer satisfaction scores

www.coderina.com

En este diplomado el estudiante aprenderá las bases del Marketing Digital, su terminología y todas las herramientas para hacer crecer su negocio. Profundizará en las principales tendencias y herramientas vigentes en el mundo online para desarrollar estrategias integrales y 100% aplicables a sus campañas globales de Marketing. Está dirigido a profesionales y emprendedores en los campos de Marketing, Diseño, Comunicaciones, Relaciones publicas y afines que quieran entender y desarrollar estrategias de Marketing Digital y las redes sociales.Se busca una adecuada combinación entre los aspectos conceptuales y los talleres o ejercicios prácticos. Se le entrega a los estudiantes los conocimientos y herramientas actuales para realizar una estrategia digital utilizando plataformas de última generación en internet como YouTube, Twitter, Instagram, Facebook, Sistemas de envíos masivos, Google Analytics, AdWords entre otras.

𝗖𝗼𝘂𝗿𝘀𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄This comprehensive course covers User Experience (UX) and User Interface (UI) design for mobile applications. Students will learn to create intuitive, functional, and visually appealing mobile interfaces while understanding core principles of Human-Computer Interaction (HCI).𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀By the end of this course, students will be able to:• Develop user-centered mobile applications• Conduct user research and market analysis• Create information architecture and user flows• Design wireframes and high-fidelity prototypes• Apply visual design principles to mobile interfaces• Implement and optimize mobile applications𝗞𝗲𝘆 𝗧𝗼𝗽𝗶𝗰𝘀• Mobile app fundamentals and trends• User research techniques• UX principles and information architecture• UI design, color theory, and typography• Prototyping and usability testing• Online presence and optimization strategiesStudents completed a final project, designing a fully conceptualized mobile application from an initial idea to an interactive prototype.

Amplio conocimiento en creación de lenguajes e interfaces gráficas para medios digitales, desde páginas web, aplicaciones para redes sociales, e-commerce en general productos. Además, tengo experiencia en la dirección gráfica y arquitectura digital, basada en conceptos de navegabilidad y usabilidad; diagramación y diseño editorial, tipografías y normas de lecturabilidad.

Led digital strategy and team management for a prominent retail brand, driving growth across e-commerce and digital marketing channels.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Directed a cross-functional team of 3, overseeing e-commerce, digital marketing, and social media operations• Pioneered data-driven decision-making processes, implementing A/B testing protocols and advanced analytics for digital campaigns• Architected comprehensive customer journey roadmaps, optimizing conversion funnels to enhance user experience and drive sales• Developed and implemented internal workflows to streamline customer service operations and response times• Authored strategic communication guidelines and crisis management protocols to ensure brand consistency and mitigate risks• Forged strategic partnerships to optimize order fulfillment and elevate customer service standards• Established and monitored key performance indicators (KPIs) in collaboration with performance marketing teams• Spearheaded CRM initiatives, including loyalty program development and email campaign optimization• Conducted in-depth database segmentation analysis, generating actionable insights for targeted marketing strategies• Led website optimization efforts, enhancing user interface and functionality to drive conversions

@virtualblonde.ai

Locomotion Design Studio was a brand strategy and design agency, where you could find an inspiring team of design, strategy, and production specialists who were dedicated to providing solutions with unique concept & design.We provided our clients with a strategic team and specialists in all areas of graphic production, design, animation, websites, 3D rendering, and digital printing. We worked happily and created, restored, and developed iconic brands.