Diana Coluccio Gonzalez Email & Phone Number

Greater New York City Area

New York City

Lead a cross functional team responsible for proprietary projects generating $80k yearly Engineered sales strategy based channel forecast.Manage all inventory & operations for channel as well as administrative tasksDesignated titles for seasonal promotions maximizing sales opportunities at Target, Wal-Mart, BJ’s & various grocery chainsResponsible for setting go to market strategy with senior management including pricing, packaging & positioning of titleTrack & analyze potential revenue shortfall and P&L analysisEvaluate promotions & coop allocations for mass channelAssist with training & development of all new inside and outside salespeople. Trained new employees on product knowledge & sales proceduresResearch & identify new business opportunities across channelsPrepare sales proposals & presentations for client meetings

New York City

Supported the efforts of 30 book reps throughout the U.S. & Canada; assisted in sales & account managementCollaborated with managers on seasonal promotions for trade & gift channel. Prepared & processed coop requests for retail accountsManaged account commissions for sales staff. Created commission worksheets, balance & checks procedure; initiated approval process & information allocation to rep groupsOversaw special events & promotional orders, coordinating with publicity and marketing departments on author events and conferencesLed marketing of individual titles resulting in sales of over $400kAssisted manager in the organization of sales conference (handled rep attendance list, hotel stays; assisted with bag creations, name tags, seating charts & any administrative duties)Managed sales coding for all accounts across all channelsCollaborated with finance, operations & sales executives to ensure proper coding was reassigned to provide accurate sales & financial reportingOrganized sample mailing to reps & special accounts

Greater New York City Area

Collaborated with executive team members on special projects & eventsIdentified inefficiencies & made recommendations for process improvements Arranged travel information & itinerary (visas, agendas, contacts...)Filled open positions in various departments as needed; trained new employeeCreated PowerPoint presentations for meetings with top-level executivesMaintained & coordinated executive management schedules

Greater New York City Area

Utilized advanced Excel functions & calculations to develop reports & listsCreated weekly and monthly reports and presentationsDrafted agendas, supplied advance materials and executed follow-up for meetings & team conferencesScheduled meetings and Itineraries for trade shows (4 per year)Planned travel arrangements for executives and staff (8-10 people per show)Maintained vendor contacts, financial records and contract filesProcessed all vendor orders & served as central point of contact for all outside vendorsHandled all customer service issues relating to department & product

Short Hills Mall, New Jersey

Managed the purchasing process for the departmentsMet and exceeded quarterly sales quotas by 20% Designed displays to make the store experience interactive and engagingCross merchandised areas of the store for optimal salesGenerated weekly schedules and individual sales plans for associatesImplemented price changes and sale dates

Menlo Park Mall, Edison, New Jersey

Analyzed business for operational & inventory purposesGenerated sales by creating an associate client programCreated and monitored associates sales goalsHired, trained, and supervised 20+ associatesAddressed customer inquiries and resolved complaintsDirected and supervised employees engaged in sales, inventory-taking and reconciling cash receiptsImplemented store layout and merchandising plan

Last Call Division, Jersey Gardens Mall, Elizabeth, New Jersey

Managed the purchasing process for the departmentsUpheld stock levels and proper pricing for multiple product linesDesigned displays to make the store experience interactive and engagingArranged items in favorable positions and areas of the store for optimal salesGenerated weekly schedules and individual sales plans for associatesMet and exceeded quarterly sales quotas by 20% Implemented price changes and sale dates

Education record

Certification