Diana Correa Ascencio Email & Phone Number

Mexico City, Cdmx, Mx

México

Reports to Trade Marketing Director. Head of a multifunctional team of 20 people. Leads and develops the promotional strategy for the 3 main Sales Channels (Modern, Traditional and Ecomm Channels). Focus in the creation and implementation of brand building and customize plans that maximize Cuervo´s growth in a profitable way.

Ciudad De México Y Alrededores, México

Reports to Sales Director. Accounts for VDM of the Traditional Sales Channel. Leads and develops the commercial strategy and connects it to the Trade Marketing plan, to deliver profitable growth for the clients, through an assertive portfolio strategy and brand building activities. Analyzes market trends (ISCAM) to define and implement action plans that deliver market share and business growth.

Ciudad De México, México

Reports to Sales Director with 6 direct reports. Launches the Mom and Pop Distribution channel in Casa Cuervo, with a new Go-to-market, supported by local distributors, defining the price-structure, terms and conditions, distribution model, and implementing the Sales and Trade Marketing plans for a successful Energetic beverages and Ready to drink (RTD) categories’ launch to the M&P channel (B:oost and Cuervo Paloma RTD brands).

Ciudad De México, México

Reports to the General Manager with 4 direct reports and 400 Merchandisers. Leads a comprehensive retail transformation that delivers point-of-sales excellence in execution and improves seasonal visibility, with ROI – oriented scope.

Ciudad De México, México

Reports to Trade Marketing Sr Group Manager with 2 direct reports. Defines and implements the Trade Marketing plans for the Traditional Channel. Leads the Integrated Business Plan (IBP) process launch, based on brands’ strategy and clients’ insights. Manages an annual budget of $150M MXP.

Ciudad De México, México

Reports to Trade Marketing Manager. Implements and executes the Trade Marketing plans for Saba and Tena brands in the Modern Channel. Creates and develops the Saba and Tena On-packs. Implements the visibility plans at POS. Coordinates the Modern Channel Expos. Manages an annual budget of $45M MXP.

Ciudad De México, México

Master’S Degree In Marketing And Commercial Strategies

Bilingual program (English/Spanish). Graduated with Honors.

Bachelor Of Business Administration, Business Administration

Activities and Societies: Comité de organización de Congreso de Padres de FamiliaGraduated with Honors

International Exchange Program, Marketing

Activities and Societies: Grupo de clases de Baile (salsa)