O Marketing Digital está no DNA da Twist. Nascida como uma Agência Digital quando ainda não era moda, já criamos centenas de campanhas usando a Internet no centro das nossas estratégias. Hoje atuamos no modelo full-service e atendemos a empresas de portes e segmentos diversos: da startup à multinacional. Depois de anos fazendo campanhas com foco em vendas e crescimento exponencial, vimos que o Marketing Digital é mais eficiente se aliado a uma boa estratégia de Branding. A gente olha além dos números e traz uma abordagem de performance com qualidade. Não somos exclusivamente estúdio de design criativo. Não somos exclusivamente engenheiros de performance. We do it with a twist!twist.com.br

Direct report to the Positivo Digital Business unit CEO (Group Head of Digital), being responsible for the product development, P&D, technology, digital media, commercial planning and content teams.In this business unit, we developed embedded media platforms on the brand's devices, bringing content to users and generating billions of impressions for advertising sales to large agencies, companies and government.

Responsible for development and management of digital products like Deskmedia (media platform displayed on computers desktop) and Positivo Ebooks (eBook Store). • Concept (functionalities, usability and user experience in multiple devices); • Product launching and communication strategy;• New business development to attract customers and increase revenue;• Data management to understand user behavior and the impact of new features to product performance;• Project management using Scrum methodology.

• One of the responsibles for Sonora commercial development in different channels: online, call center and partnerships. Part of the team who increased product revenue in 61% within one year. • Strategic planning designing and business models conception to gather new users, retain and increase loyalty and convert free content users into subscribers.• Responsible for online and offline campaigns and product promotions in Brazil • Partnership development with lead companies to increase subscribers and revenue, such as: Vivo, Telefonica, Ford, LG, Positivo Informática, Magazine Luiza, among others. • One of the responsibles to launch Sonora’s new business model: subscription plans with MP3 downloads, besides the streaming content.

Publicar is the lead company in direct media in Latin America, part of Carvajal Group - available in over 18 countries and revenues up to BRL$ 1,5 billion/year. In Brazil, the company controls the directory list brands Editel, Listel (acquirement from BellSouth Corp) and Guia Mais (acquirement from Telefonica Group). • InSite products development for the local search website GuiaMais.com. Products portfolio: directory ads, adwords, InSite VOIP, Street Guide (partnership with Webraska), price matching service, content management to websites, among others. • Relationship with online and offline advertising agencies to promote the website for the consumers and publishers, working with an annual BRL$ 14 million budget. • Responsible for training programs, motivational campaigns and support material for the sales team. • Active participation at GuiaMais.com merging process with ListaOnline.com, acting through all planning steps to build the new website: researches, competitors analysis, support and validation of the activities developed by the agencies, such as information architecture project, visual ID and interfaces. Communication project to the launching (40% audience increased) and products re-launch were also part of the project.

Marketing and product development for Guia Mais Online, the lead local search website in São Paulo.

Research Institute present in over 43 countries, skilled on Marketing and Brand Consulting. WPP Group. • Result analysis using different research methods, evaluating communication, brand health, brand strength and customer’s behavior - in their emotional relation with the brand and also their rational buying behavior. • Global brands studies with comparisons among consumer behavior in different countries, always considering social and cultural features in each region. • Tracking coordination to Unilever: Regional (Argentina, Brazil, Chile, Colombia, Venezuela and Mexico) and global (China, India, Thailand, USA, Indonesia and South Africa). • Local research studies to Sadia, Tim and Unilever. • Media tracking studies to Unilever, evaluating impact in actions as merchandising, magazines and outdoor campaigns. • Planning, development and analysis of advertising movies, pre-testing and post-testing.