Diana Damin Email & Phone Number

Petaling Jaya, Selangor, Malaysia

• Serve as the primary point of contact for multiple Astro key accounts (Astro Fibre, AstroBiz, Base Management, Brand, Astro Kids, Astro Originals), ensuring smooth communication and timely delivery of creative projects from ideation to execution.• Lead the development and implementation of marketing campaigns, including digital, print, and on ground activations, resulting in the increase of client engagement through successful campaigns.• Build and maintain strong relationships with clients by anticipating the clients needs, managing clients expectations, providing strategic recommendations, and delivering consistent value.• Collaborate closely with creative, strategy, and production teams to ensure client briefs are fully realized and deadlines are met.• Key Achievements :- Managed the Astro Fibre x CTS campaign that resulted in 277% increase in submissions leading to 180% increase in activations, earned media value worth RM650K+ (ATL radio and publishers) along with 2.4M impressions (digital and base marketing).- Spearheaded the launch of Astro Fibre’s 500Mbps for RM90 enhancement campaign, which generated 76% increase in submissions and 67% increase in sales within the first month.- Responsible for AstroBiz’s new BizOne package launch which resulted in 20% growth in customer base, 12% conversion of the existing base to the new pack, 12% increase in ARPU, 81% increase in total number of website traffic and 1.53M views across YouTube, Meta and TikTok.- Successfully reinforced AstroBiz’s value proposition through BizOne’s Watch Party on-ground activations, with 2.2x crowd attendance exceeding the set KPI (KPI=500 attendees) and 5.9M reach through 3 media coverages.

Subang Jaya, Selangor, Malaysia

• Develop and implement a social media framework that aligns with business objectives, provides value to the target audience, and ensures a cohesive social media presence. • Implemented content pillar strategy to create, repurpose and distribute 100+ video content pieces in one month across multiple social media accounts (YouTube, LinkedIn, Facebook, Instagram & Tiktok).• Develop lead generation strategies using email marketing, social media advertising, and content marketing to attract and convert prospects into clients.• Conduct market research to analyse industry trends, target audience behaviours, and competitive landscapes.

Puchong, Selangor, Malaysia

• Strategize, manage and monitor the performance of Digital Marketing platforms.• Responsible for end-to-end Content Marketing; idea generation (research & planning), content creation (image & video format), copywriting (English & Malay), scheduling, and running ad campaigns.• Key achievements :- Increased monthly website traffic by 162% on average through effective Facebook Ads targeting and quality Content Marketing- Optimised budget by minimising CPC (Cost-Per-Click) and CPM (Cost-Per-Mille) to RM0.22 and RM5.14 respectively throughout a total of 171 Ads Campaigns- Increased the number of Social Media Followers by 189%- Increased the number of Registered Users by 34%• Identify and execute improvements for processes, content, and lead generation by evaluating data from Google Analytics and other social media analytics tools.• Assist developers in enhancing User Experience (UX) by identifying and reporting existing bugs in the system, as well as providing constructive feedback.

Seremban, Negri Sembilan, Malaysia

• Responsible for servicing client accounts (i.e. BSN, PNB, Pos Malaysia, Bank Rakyat), coordinating with local authorities and suppliers, as well as preparations for tender submissions and negotiations.• Company representative for project briefings, site visits, project meetings and networking events.

Petaling Jaya, Selangor, Malaysia

A&S Cetak (Printing)• Pursued market opportunities through research, generating leads, networking with various government agencies and GLCs to secure appointments, close sales and generate referrals. • Handled existing clients and work to expand, renew, and up-sell current accounts (i.e. Prime Minister's Office, Dewan Bahasa dan Pustaka, FRIM).MyJuara (Children’s Sports Program)• Secured strategic collaborations with government organisations and corporate sponsors. • Successfully coordinated 3 major events within 3 months, most notably involving the participation of the Petaling Jaya City Mayor, Petaling Jaya City Council and 62 schools.DC Food & Beverage (F&B Distributor)• Maintained good relations with the manufacturer, FAL Food & Beverages. • Successfully supported new product placement into 7-Eleven and more than 100 stores within 3 months. • Assisted product distribution expansion into Cambodia, Vietnam, Indonesia and China.

Subang Jaya, Selangor, Malaysia