Apple Gold Group is one of the first five Applebee's franchisees, founded in 1984 to develop and operate Applebee's restaurants in North Carolina. Since the first Neighborhood Grill and Bar opened in Cary, North Carolina in 1985, Apple Gold had grown to 134 restaurants across 7 states.Responsible for identifying and executing key business drivers. Accountable for all brand marketing, advertising, PR, communications, social media, and neighborhood marketing. Champion and strengthen the… Show more Apple Gold Group is one of the first five Applebee's franchisees, founded in 1984 to develop and operate Applebee's restaurants in North Carolina. Since the first Neighborhood Grill and Bar opened in Cary, North Carolina in 1985, Apple Gold had grown to 134 restaurants across 7 states.Responsible for identifying and executing key business drivers. Accountable for all brand marketing, advertising, PR, communications, social media, and neighborhood marketing. Champion and strengthen the Organization’s position as a great member of the communities in which Apple Gold operates. Show less

Responsible for development and execution of national promotions for the LongHorn Steakhouse brand including development and execution of national promotion pipeline encompassing ideation, development, qualification, implementation, tracking and post analysis. Responsible for national media and local marketing plans for the 315-unit LongHorn Steakhouse brand.

Supervised field marketing team with responsibility for strategic development of annual marketing and advertising plans, field communication, franchise relations, national and local programs, management of DMA sales and traffic trends for 85-unit casual eatery across 20 states.

Supervised Northeast field marketing team and managed multi-media marketing campaigns for 25 corporate franchisees, totaling more than 600 restaurants nationwide, utilizing television, radio, print, in-store collateral, and point-of-purchase materials, including setup, production, print, and creative direction.