• Organize all spa communication; supervise social media content gathering; design social media posts and in salon signage; edit staff bios and images; answer phones and make appointments when needed

• Facilitate studio operations by initiating job requests for Studio Directors in New York and Chicago, along with project managers on the Prose on Pixels (POP) team.• Prepare and document detailed project bids in Agresso to generate formal estimates for clients.• Monitor projects to ensure adherence to budgets, promptly updating estimates as required.• Conduct financial reconciliations for each project and requested purchase orders for job closures.• Manage a comprehensive monthly Work In Progress (WIP) tracking sheet in SharePoint for all POP team projects.• Organize and maintain project folders on SharePoint drives for both the New York and Chicago teams.• Provided business support to team members as needed, contributing to efficient workflow execution.

• Spearheaded the development, implementation, and successful launch of theSkimm's Loyalty Program in collaboration with the Loyalty Program Manager.• Collaborated closely with the Product Design team to optimize project UX and ensure seamless user flow.• Managed project timelines, ensuring adherence to deadlines and milestones throughout the development lifecycle.• Effectively managed relationships with stakeholders across Engineering, Design, Marketing, and Sales teams to foster collaboration and drive project success.• Actively participated in daily scrum meetings to review tasks and mitigate risks in real-time, ensuring smooth project progression and timely resolution of challenges.

• Led strategic expansion and management of the Marvel Insider, a loyalty program with over 2 million members.• Achieved 5% increase in member engagement through data analytics-driven optimization of activities and rewards. • Fostered collaboration across The Walt Disney Company's loyalty program teams to drive cross-promotional initiatives.• Enhanced engagement within the loyalty program’s gaming portal by working closely with gaming partners to add incentives and rewards to game play.• Increased repeat visits by spotlighting latest content offerings to Insiders through collaboration with editorial team. • Ensured seamless user experience by promptly addressing feedback with Zendesk customer support.• Improved Insider enrollment 17% by organizing deployment calendars and creating a dedicated Insider process.

• Cultivated relationships with stakeholders, senior leaders, and the technology team while overseeing JIRA tasks and managing internal ticketing processes for website backlog, bugs, and improvements.• Actively participated in daily scrum meetings, collaborating with product, project, and technology teams to ensure task alignment across departments.• Partnered with product and project teams to strategize and update the project roadmap for Marvel.com.• Implemented a systematic approach to address a significant backlog of site issues, resulting in a streamlined ticket resolution process that effectively prioritized bugs and improvements, mitigating backlog challenges.

• Offered top-notch product management and digital consulting services for a myriad of projects serving digital entertainment and advertising industry leaders, including Sony Pictures Entertainment, Saatchi & Saatchi LA, Saban Brands, Disney Junior, NBCUniversal Television, and Publishers Clearing House.• Collaborated with in-house teams to develop social media strategy and create dynamic content.• Supervised web and app production for domestic and international audiences. • Launched promotional and advertising campaigns across all digital platforms, achieving unique client goals and objectives by developing creative solutions.

• Led all editorial production for AmericanIdol.com, serving a weekly user base exceeding 10 million users. • Directed a diverse team of 12 digital professionals, ensuring the creation of dynamic content.• Managed third-party photographers, social media teams, and digital producers during live finale red carpet events, overseeing real-time photo galleries and social media updates.• Cultivated strategic partnerships with the ad sales team, collaborating on key tactics to promote leading brands including Coca-Cola, Ford, AT&T, and Kraft.• Presented a comprehensive online strategy to Fox and Fremantle executives, driving social initiatives and cross-platform content. • Achieved remarkable social media growth, including a 49% year-over-year increase in Twitter followers, 350,000+ mentions, 1.9 billion+ total impressions, and 4.1 million+ replies. • Delivered significant results on Facebook, achieving a 27% increase in likes and weekly impressions exceeding 66.6 thousand. Reached a weekly audience of 2.5 million+ and accumulated over 1.2 billion total impressions.

• Drove a full re-brand of TLC.com, partnering with marketing and on-air teams, as well as the Discovery Central Group to align with the overall network re-brand.• Developed new content for sponsored sites and oversaw $500K+ in ad sales integrations for existing show sites.

• Spearheaded full lifecycle project management for new content areas of SOAPnet.com from initial idea spark and vision through creative development and launch. • Collaborated cross-functionally with original programming and on-air teams, cultivating an on-brand digital environment, lauded as an interactive extension of the on-air presence in both design and attitude.• Oversaw live remote coverage of special events including The Daytime Emmys and Super Soap Weekend.• Improved on-air content and ratings while increasing online traffic via targeted strategies in collaboration with programming, marketing, and on-air teams around stunt and creative promos.