Responsible for marketing strategy and execution for real estate and home inspection training provider. Worked closely with both product management and sales teams to ensure strategies were aligned to drive results. • Developed strategy to generate leads from new audience, tested variety of channels, analyzed results and optimized plan resulting in 400 new leads in one quarter and a positive ROI.• Led new product launch strategy incorporating multi-channel campaign and resulted in nearly 225,000 impressions and 9% engagement. • Optimized home inspection promotion strategy to increase number of touches and create more urgency increasing enrollments by 69% YOY and resulting in $112,000 in one month.• Implemented new promotional strategy for real estate segment resulting in 12-15% sales lift YOY. • Managed digital marketing agency relationship to drive lead generation innovation in paid social that lead to 36% increase MOM.• Right-sized tradeshow investment to lower cost per lead and increase ROI, saving over $20K in expense.

I served as administrator for marketing technologies including our marketing automation systems, Silverpop and Real Magnet. Within this position I led the implementation of new marketing automation software, Real Magnet, that integrated with our database and saved the organization $27,000 in annual fees. This included research of multiple providers, choosing new provider, set up of the system, and implementation throughout the organization. I also worked with developers to create new email templates to establish better brand management and developed new email guidelines and documentation to ensure consistency between all users and compliance with CAN-SPAM laws. I also created multiple lead generation campaigns, automatic emails, and special promotions for a variety of products including a member referral campaign that leveraged the software and resulted in over 7,000 referrals and over 3,000 trial members.

Contributed to annual business planning and marketing strategy development for training organization serving the quality community. Responsible for execution of innovative multi-channel marketing campaigns as well as copywriting, design direction, budgeting, project management, and reporting for a wide range of products. Served as administrator for marketing technologies including marketing automation system. • Led planning and execution of innovative automated member referral program resulted in over 1K trial members in one month. Program continued and showed YOY growth. • Developed marketing plan that led to 31% increase in conference attendance over two years, a marketing ROI of 7.57 and $2.2M revenue. • Implemented new marketing automation software including vetting providers, setting up system, implementation, staff training, and administrative duties saving the company over $30K in licensing fees each year. • Identified opportunity to develop a conference app to increase attendee engagement and satisfaction. Lead the development of the app for our three annual conferences that resulted in YOY increases in attendee satisfaction. • Developed and executed an engaging annual promotion for publishing product line, leveraging marketing automation tool that resulted in over $25K each year.

I was responsible for proofreading materials for company portfolio, gathering and distributing items for media drops, design edits for the Milwaukee Brewers, University of Wisconsin- Milwaukee, and international Foundation for Functional Gastrointestinal Disorders, and copywriting for 2007 Milwaukee Brewers suite holder materials.

As an intern I created flyers, brochures, and mailings for Venture Center and other local businesses, assisted in creation and design on business presentations and business plan, taught participants in the Pre-College Young Entrepreneurial Scholars Program in Microsoft Excel and basic HTML web design, and maintained website updates for UW-Oshkosh Registration Office and CCP.