Diana Eckert Email & Phone Number

Blackwood, New Jersey

•Oversaw and partnered with JCPenney to facilitate all brand marketing for JCPenney Optical.•Managed a marketing budget of over $5,000,0000 inclusive of print, digital, and social media marketing.•Strategically planned marketing initiatives based on profitability against last year.•Partnered with the U.S. Vision Creative department to develop marketing pieces for print, digital, and social media.•Planned social strategies with an outside agency to promote current in-store sales… Show more •Oversaw and partnered with JCPenney to facilitate all brand marketing for JCPenney Optical.•Managed a marketing budget of over $5,000,0000 inclusive of print, digital, and social media marketing.•Strategically planned marketing initiatives based on profitability against last year.•Partnered with the U.S. Vision Creative department to develop marketing pieces for print, digital, and social media.•Planned social strategies with an outside agency to promote current in-store sales and initiatives.•Strategized email marketing to create compelling messages for different promotional strategies. •Oversaw updates to content on landing pages and social platforms.•Partnered with outside agency to develop and analyze SEO strategy.•Developed influencer marketing campaigns around peak business to raise brand awareness and gain customer acquisition. Show less

Greater Philadelphia Area

•Direct liaison between the Corporate Headquarters and Field Regional Directors, District Managers, and store teams.•Partner with Store Communications, Merchant, and Marketing departments to facilitate information to over 500 stores.•Created a Field Promotions Committee of over 15 people to ensure proper execution of the weekly promotional and marketing information for the Field.•Lead weekly Field Promotions Committee meetings to ensure promotion process is accurate.•Direct the… Show more •Direct liaison between the Corporate Headquarters and Field Regional Directors, District Managers, and store teams.•Partner with Store Communications, Merchant, and Marketing departments to facilitate information to over 500 stores.•Created a Field Promotions Committee of over 15 people to ensure proper execution of the weekly promotional and marketing information for the Field.•Lead weekly Field Promotions Committee meetings to ensure promotion process is accurate.•Direct the marketing sign verbiage for the promotions to ensure accurate descriptions on marketing materials for our client. •Actively test promotions and coupons using the Point of Sales system for stores.•Initiated a company-wide Monopoly theme to motivate the Home Office and our Field.•Manage a budget of $60,000 to plan an annual incentive vacation for Field Management partners.•Plan quarterly Regional Meetings by arranging the agenda and planning the food and beverages for each day.•Partner with Customer Service on client situations and ensure our client returns for another store visit.•Manage the Operations Hotline, as well as solving the issues that arise daily. Show less

Lyndhurst, Nj

•Supervise the flow and distribution of communications to the stores to ensure delivery of clear, concise, and prioritized communications.•Attend weekly merchandise cadence meetings to ensure Regional Managers are informed of upcoming promotional marketing.•Coordinate and communicate all merchandise and visual campaign directives to stores.•Main point of contact for all communication to stores.•Design daily contests and use Excel to calculate results for store sales… Show more •Supervise the flow and distribution of communications to the stores to ensure delivery of clear, concise, and prioritized communications.•Attend weekly merchandise cadence meetings to ensure Regional Managers are informed of upcoming promotional marketing.•Coordinate and communicate all merchandise and visual campaign directives to stores.•Main point of contact for all communication to stores.•Design daily contests and use Excel to calculate results for store sales contests.•Partner with the Marketing and Social Media department to ensure campaigns are effectively communicated to the public.•Facilitate surveys to store associates on various topics that help the Merchandising team develop products.•Work with different departments to draft and distribute email communications to ensure messages to stores are clear, concise, and manageable.•Collaborate with the Information Technology and Loss Prevention departments to write training materials for store operations.•Work with various departments to develop meeting materials for quarterly training meetings.•Manage daily functions of Store Communications including follow up to ensure proper execution of daily work. Show less

Southern New Jersey Council

•Responsible to oversee operations for an assigned area of over 2,000 youth and 300 volunteers•Budget plan and execute fundraising events, awards banquets, and educational activities for youth in Camden County•Using Adobe and Publisher develop a monthly E-newsletter for 6,000 registered adults within the organization•Developed and maintain first ever Facebook campaign to promote Boy Scout enrollment and publicity in Camden County•Build and maintain both family fundraising… Show more •Responsible to oversee operations for an assigned area of over 2,000 youth and 300 volunteers•Budget plan and execute fundraising events, awards banquets, and educational activities for youth in Camden County•Using Adobe and Publisher develop a monthly E-newsletter for 6,000 registered adults within the organization•Developed and maintain first ever Facebook campaign to promote Boy Scout enrollment and publicity in Camden County•Build and maintain both family fundraising campaign and popcorn fundraising campaign with a profit of $90,000•Work with organizations in the area through relationship building to provide programming to their youth•Coordinate and follow up on monthly progress plans for volunteer-led meetings•Worked with multiple vendors to execute the first 5k Fun Run in service area with a net of $3,000 and 50 participants Show less

B.A, Communication Studies

Activities and Societies: Theta Tau Omega, President 2009-2010 National Panhellenic Council Representative

Education record