Diana Do Email & Phone Number

Washington D.C. Metro Area

• Strategize and present recommendations to improve existing messaging, communications, and website content for the National Park Service's recruitment and branding campaign.• Collaborate with graphic designers to develop content and create infographics for the Department of Energy's Office of Electricity in order to highlight the roles, contributions, and significance of each of the office's four divisions.• Serve as the lead writer and strategist for developing strategic plans on behalf of the Defense Counterintelligence and Security Agency's Office of Communications and Congressional Affairs to guide the agency's communications and branding strategy. Key deliverables include a strategic communications plan, an outreach and engagement plan, and a crisis communications plan.

Washington D.C. Metro Area

• Managed the planning, coordination, and execution of communications projects and integrated campaigns that collectively resulted in over 350 million impressions on behalf of federal and state government, nonprofit, and commercial clients. Clients included the U.S. Department of Veterans Affairs, the U.S. Department of Defense, the Centers for Disease Control and Prevention, the Virginia State Corporation Commission, the Northern Virginia Conservation Trust, and a leading pediatric cancer research hospital.• Oversaw the development of branding, messaging, and overall strategies for communications campaigns addressing topics such as veteran suicide prevention and mental health, hurricane safety and preparedness, historic preservation, and energy conservation. • Led and collaborated within cross-functional teams of up to 20 consulting, design, digital, and media associates at a time to successfully execute campaign deliverables, exceed performance benchmarks, and meet clients' deadlines. • Oversaw client relations and communications, tracked budgets, and managed the allocated spend for contracts collectively worth over $8 million, ensuring maximum results for clients' budgets ranging from $20,000 to $3.5 million. • Facilitated the development of hundreds of customized communications materials — including multilingual resources — such as press releases, toolkits, public service announcements, educational videos, digital ads, website content, and print collateral.• Directed quantitative and qualitative research initiatives including landscape analyses, consumer surveys, stakeholder interviews, and the development of user personas to inform campaign strategies and messaging.• Note: Job title encompasses internal promotions (Senior Communications Associate I from June 2019 – June 2020, Senior Communications Associate II from June 2020 – October 2023).

Washington D.C. Metro Area

• Managed client relations, oversaw planning and budgeting for outreach workstreams, and collaborated with team members across cross-functional departments to implement project activities. • Supported in the implementation and execution of a wide range of marketing and communications activities — including messaging development, video production, collateral creation, events planning, and partnership outreach — for national suicide prevention and mental health campaigns on behalf of the U.S. Department of Veterans Affairs (VA). • Assisted in the planning and execution of marketing activities and communications materials for VA’s annual Suicide Prevention Month and Mental Health Month campaigns. • Led the planning for and coordination of VA’s presence at more than 100 local and national outreach events, and managed the inventory of over 10 million promotional materials. • Developed communications materials including press releases, blog posts, social media content, print collateral, and presentations.• Oversaw the tracking of campaign KPIs, compiled client-facing campaign reports, and used metrics to inform program strategies to effectively reach target audiences.• Note: Job title encompasses internal promotions (Communications Associate I from May 2016 – June 2017, Communications Associate II from June 2017 – June 2018, Communications Associate III from June 2018 – June 2019).

Washington D.C. Metro Area

• Identified new outreach partners and over 100 event opportunities to raise awareness for the U.S. Department of Veterans Affairs (VA) Suicide Prevention Outreach program.• Coordinated over a dozen large-scale outreach events around the country on behalf of VA staff.• Supported the creation of outreach materials and media content including out-of-home messaging, website imagery, and a public service announcement.• Synthesized complex healthcare information and assisted in developing a messaging framework for a client in the federal healthcare space.• Compiled profit and loss reports measuring labor productivity.

New York, New York, United States

• Acquired new sellers for the brand’s jewelry line and identified over 100 stores and boutiques that represented strong candidates for stockists.• Designed lookbooks, media kits, and press releases highlighting the designer’s 2013 spring/summer collection.• Composed letters to the brand’s existing stockists and contacted retailers to promote new collections and upcoming trade shows.• Managed media relations and conducted outreach to buyers, retailers, and media contacts.

New York, New York, United States

• Compiled a list of over 200 high-end bridal retailers to identify potential stockists and researched international growth opportunities.• Analyzed competitors in the bridal market and developed counteractive strategies with regards to design elements and marketing tactics.• Increased sales and publicity for the brand’s bridal collection by designing and securing vendor listings, brand portfolios, and ad buys on high-traffic websites.

Certificate, Environmental Communication

Coursework: • Environmental Communications for Behavior Change • Environmental Communications Planning • Social Media for Environmental.

Bachelor’S Degree, Finance, Economics & Strategy