Responsible for the vision and execution of the entire experience of our suite of tools. Partnered with product management, engineering, and marketing to transform insights into impactful initiatives like quality-of-life improvements and new features. As a manager of five fantastic designers, I was responsible for coaching, mentoring, hiring, and promoting talent, driving the average retention rate above four years.• Increased user satisfaction by 15% on a user base of 600K MAU by establishing a design vision focused on elevating the UX maturity and reducing engineering debt.• Achieved VPAT certification in just 6 months, showcasing a 45% improvement in product accessibility and compliance, leading to increased trust and partnership opportunities.• Established career growth with a new leveling matrix, resulting in a 4-year average talent retention, an increase in employee promotions and a more motivated team.• Led AI research and strategy discussions; directed prototypes that showcased how AI can speed up content creation and class management workflows.• Released WeVideo Next and integrated PlayPosit into our suite of tools.

I established a team of 5 designers and extended the design discipline responsibilities to UX research. I created a culture of inclusion, learning, and safety where design is an equal partner in the development cycle, working as a triad with engineering and product management.• Reduced development time by 15% and QA time by 40% by implementing a design system optimized for improving cohesion and consistency across the product suite.• Achieved a 15-point increase in NPS score from +45 to +60 by enhancing tool usability, leading to improved customer retention and higher user engagement.• Increased cross-functional team collaboration and efficiency by elevating the design process to include regular critiques, design demos, level-up sessions, and workshops.• Created vision and led execution of WeVideo for Education, a new expansion to the product suite focused on class management and assignment creation.

I was promoted to lead the design organization for web and mobile products. I designed and launched multiple projects over this period, including GDPR compliance workflows, pioneering editing in real-time on a web video editor, Jump Start, which speeds up users' workflows by allowing them to edit while content uploads in the background and extended our features to cater to the SMB market.

I designed many of WeVideo's editing primitives (transitions, editing modes, audio waveforms, slow-motion, color keying, etc.) I improved color and typography for accessibility and updated UX to follow best practices and patterns. I redesigned the mobile app, earning a Google Editor's Choice award and impacting app installs and revenue by 6X.

As the spokesperson and in-house producer of WeVideo's Academy, I created over 100+ videos that span from ads, quick tips, and master classes aimed to educate, promote, and showcase WeVideo services & products. Trained premium customer tiers to ensure seamless adoption of the tool. Including; Google, GE, Dell, CDW, Penn State University.

• Head of marketing, managing up to 5 people. • Produced content for blog & social media channels. • Responsible for event marketing logistics & networking. • Responsible for running the day-to-day communications between clients & partners. • Consultant in the development of a user-friendly interface for the company’s product websites.

Freelance engagement, wedding and portrait photography.

As a project manager I created a client database and was responsible for the development of a suited marketing and advertising approach for each of our customers (in web branding and print) as well as introducing them to Technology Services that were beneficial to the web development of their companies.About the company: e-Lab Mexico offered web solutions, software, graphic design and electronic communications.