 Brand building, business building, marketing and communication* Strategic thinking and planning, building of sustainable business models. Effective participation and contribution in/to various and complex business situations in advertising, FMCG, MEDIA, OIL&GAS  Company set-up, start-up and development I participated in setting up OFC International in 1992 – that was going to become DMB&B in 1993 and D'Arcy in 1999, no.1 advertising agency in Romania  I set-up D'Arcy Moldova, D'Arcy Bulgaria, and D'Arcy Macedonia – in 2001 I set-up and managed my own advertising agency, Odyssey Communication, by obtaining private financing for the start-up and first operational year (the company that provided the financing was also the majority shareholder with 60% of the shares). Odyssey became no. 6 best advertising agency in only 7 years, in terms of creativity and billings. Profit & Loss and budget management. I have been involved and developed Brands (Branding) and Products portfolio management, Trade Marketing planning, Brand profitability building  Traditional and New Media (digital) management and leveraging consumer communication. Internal and External Corporate Communication management  Communication in Crisis and Special Situations processes design and management  Research, analysis, developing consumer insight and strategic segmentation Training and Coaching to building teams, individuals and successors. I managed complex/multicultural teams