Led the development of creative campaigns for brand purpose, collaborating with NGOs to support DNA purpose.• Managed end-to-end campaign fulfilment process, leveraging extensive manufacturing experience.• Developed fully enabled supply chain for B2B and retail manufacturing requirements.

Goodworks 'Make The Difference' offers creative solutions for CSR requirements. Both corporately and for the community. Founded in 2018, our first project 'Lion's Pride' will launch in 2019 and will focus on supporting Singapore's less fortunate through the language of art, in support of President's Challenge. Art therapy plays an important role in supporting mental health in the community, our campaign will deliver this message to the public through art workshops and retailable… Show more Goodworks 'Make The Difference' offers creative solutions for CSR requirements. Both corporately and for the community. Founded in 2018, our first project 'Lion's Pride' will launch in 2019 and will focus on supporting Singapore's less fortunate through the language of art, in support of President's Challenge. Art therapy plays an important role in supporting mental health in the community, our campaign will deliver this message to the public through art workshops and retailable merchandise applied to the Singapore mascot; the Merlion. Show less

Fatcat Designs Pte Ltd is a fine art and design company, offering the following services and products:• Fine Art. Original oil paintings on canvas. Giclee limited edition artworks also retailed.• Private & corporate fine art commissions. Clients include:- SATS lounge, Changi Airports (terminal 1, 2, 3)- Grand Park City Hall Hotel - TANGs Department Store- Picotin Restaurant & Bar• Branding and Corporate Identity• Creative Direction, Illustration• Product… Show more Fatcat Designs Pte Ltd is a fine art and design company, offering the following services and products:• Fine Art. Original oil paintings on canvas. Giclee limited edition artworks also retailed.• Private & corporate fine art commissions. Clients include:- SATS lounge, Changi Airports (terminal 1, 2, 3)- Grand Park City Hall Hotel - TANGs Department Store- Picotin Restaurant & Bar• Branding and Corporate Identity• Creative Direction, Illustration• Product development (creatives) for bespoke retail and redemption merchandise • Through-The-Line marketing - POS and onlineRetail product design and procurement:• Consulting with global brands in developing bespoke product development for retail. Achieving client targets whilst maintaining quality control and time-line requirements. Key skill sets:Attuned to the unique cultural norms of Asia, understanding requirements of global brands to bridge and integrate into the Asian market to support with brand building.Product development• Design, sourcing, product development, merchandising, compliance and quality. Key objectives; faster, cheaper, better.Specialties: CSR / Tourism retail / Textile design / Gift ware / Product Development / Strategic product Sourcing / Vendor Selection / Competitive Pricing / Quality Control / Social Compliance / Procurement / Strategic Growth / Brand Continuity.Clientele includes:• Marina Bay Sands - Singapore• National Heritage Board - Singapore• Elephant Parade Global - Holland• Vivocity (Mapletree holdings) Singapore• CK TANGs - Singapore• Galaxy Hotel - Macau• Venetian Hotel - Macau• WRSCF - Wildlife Reserves Conservation Fund (Singapore Zoos) - Singapore• Animal Merchandise Pte Ltd - Singapore• Art Science Museum - Singapore• Titanic Museum - Belfast UK• Grand Plaza Hotel - Singapore• Swire Properties Limited - Hong Kong• Emirate Airlines - Dubai• Shangri-La Hotels - CSR• Diana Francis Designs - Singaporewww.dianafrancis.com Show less

Elephant Parade Creative Licensee Project ManagerI'm proud to be one of the best selling designers for Elephant Parade (Globally). I support the Elephant Parade brand by offering insight and integration for Licensees and retailers. Working with buyers and retailers marketing calendars to develop cohesive design collections which support our best selling replica sales. I also oversee Elephant Parade branding through to packaging, POS and VM along with applying consumer insights… Show more Elephant Parade Creative Licensee Project ManagerI'm proud to be one of the best selling designers for Elephant Parade (Globally). I support the Elephant Parade brand by offering insight and integration for Licensees and retailers. Working with buyers and retailers marketing calendars to develop cohesive design collections which support our best selling replica sales. I also oversee Elephant Parade branding through to packaging, POS and VM along with applying consumer insights to evolve new product conception and development for Elephant Parade and partners.Although based in UK to work closer with Elephant Parade licensees, I also oversee production and support marketing for our global retailers.• Alignment of Elephant Parade licensees for product development to develop cohesive collections co-ordination for our Elephant Parade buyers/ retailers• Design / development of artwork for manufacturing requirements to support licensee partners• Working with retailers marketing calendars to scale and maximise the Elephant Parade product development into relevant retail collections• POS and VM support for Elephant Parade retailers both generic and thematic • Elephant Parade packaging and brand guardianship across to align licensee product• Design of Elephant Parade replicas and product for bespoke requirements for B2B customers or thematic collections for buyers• Event management and co-ordination for Elephant Parade expos; working with sponsors and partners in organizing public events to support retail and marketing• Outreach to new licensees for brand growth opportunities• Management and co-ordination for painting workshops both corporately and for community projects for Elephant Parade. Show less

Bespoke Product DevelopmentWorking with brands in the Hotel, Resort, Retail or Events sector (such as Elephant Parade) to develop bespoke ranges of product, for either redemption sales or retail opportunities. Also to explore marketing opportunities with respective marcom clients, for Online to Offline (O2O).Brand development: Understanding the clients brand to integrate their values into product development.Strategic Consulting with the client, business planning & strategic… Show more Bespoke Product DevelopmentWorking with brands in the Hotel, Resort, Retail or Events sector (such as Elephant Parade) to develop bespoke ranges of product, for either redemption sales or retail opportunities. Also to explore marketing opportunities with respective marcom clients, for Online to Offline (O2O).Brand development: Understanding the clients brand to integrate their values into product development.Strategic Consulting with the client, business planning & strategic sales development for their respective product brands, products and marketing programs.• Design Concept & Illustration to Finished Artwork• Scale and adaptation of artwork to respective product range• Advising businesses of local market trends in product development• Generating cross marketing and outreach for product development and retail scope (where applicable).• Quality control from Design Concept, through to finished artwork, CAD, sampling through to bulk delivery• Working with client's 12 month marketing plan, to explore future retail development and market opportunity. Show less

Original fine art and commissions. Oil paintings on canvas.

Chief Creative Officer - Elephant Parade Hong Kong 2014. Elephant Parade Hong Kong, was the largest public display of art pieces whose sole objective was to create awareness and fund raising for Asian elephant conservation. Presenting partner Swire Properties Limited: Citygate Outlets, Cityplaza and Pacific Place.Key Objectives & Achievements:• Initiating & organising a high profile public event attracting 2 million + visitors over a 5 week period in August – September 2014 in… Show more Chief Creative Officer - Elephant Parade Hong Kong 2014. Elephant Parade Hong Kong, was the largest public display of art pieces whose sole objective was to create awareness and fund raising for Asian elephant conservation. Presenting partner Swire Properties Limited: Citygate Outlets, Cityplaza and Pacific Place.Key Objectives & Achievements:• Initiating & organising a high profile public event attracting 2 million + visitors over a 5 week period in August – September 2014 in Hong Kong• Managed creative direction to implement an effective PR & social media campaign and through-the-line advertising campaign with presenting partner Swire Properties Limited:- Logo design, Key Visual ID, Key elephant designs for Swire Properties Limited for Citygate Outlets, Cityplaza and Pacific Place• Designing and creating the key Hong Kong elephant; Pearl Of The Orient (HK map)• Negotiated Headline Sponsorships of Swire Properties Ltd and Shangri-La Hotels & Resorts• Responsible for developing partnerships with NGO’s including WWF and Heep Hong Society• Working with fine artists, engaging their time through local and global art galleries.• Working with local and international celebrities to integrate local NGOs: - Donnie Yen (actor) - Ambassador: Heep Hong Society http://www.heephong.org - Sharon Kwok (actress/ humanitarian) - Founder Aqua Meridian http://aqua-meridian.com• Working with Sotheby's auctioneer, organising the end of parade auction• Working with Island Shangri-La Hotel Group, for event press launch activities Show less

Creative direction for branding and retail-able Merchandise: Homeware, giftware through to lifeware, Animal Merchandise is a feel good brand, as with each purchase made, you're caring and supporting awareness and financing for local animal shelters in the market where the products are sold.• Development of key logo and brand identity• Brand Values and brand positioning in the Singapore market• Illustration for 'Little Hugo' Pilot range of product for Animal Merchandise•… Show more Creative direction for branding and retail-able Merchandise: Homeware, giftware through to lifeware, Animal Merchandise is a feel good brand, as with each purchase made, you're caring and supporting awareness and financing for local animal shelters in the market where the products are sold.• Development of key logo and brand identity• Brand Values and brand positioning in the Singapore market• Illustration for 'Little Hugo' Pilot range of product for Animal Merchandise• Liasing with CK TANGs as key initial retailer for Animal MerchandiseAnimal Merchandise is proud to donate 20% of our net profit to animal welfare shelters and wildife sancturaries locally and globally.Within Singapore we are retailed at TANGS, Lemon Zest Pte Ltd and Diana Francis Studio. Our Singapore supported animal shelters and charities are:Animal Concerns Research and Education Society (ACRES) www.acres.org.sgAction for Singapore Dogs (ASD) www.asdsingapore.comCat Welfare Society (CWS) www.catwelfare.orgHouse Rabbit Society Singapore (HRSS) www.hrss.netNoah’s Ark Cares (NAC) www.noahsarkcares.comOasis Second Chance Animal Shelter (OSCAS) http://oasis2ndchance.blogspot.sgSociety for the Prevention of Cruelty To Animals (SPCA) www.spca.org.sgVoices for Animals (VFA) www.facebook.com/VFASIN2014 we will be expanding into Shanghai and Malaysia. Show less

Creative direction and brand identity for Elephant Parade Global.Elephant Parade, is the largest public display of art pieces whose sole objective is to create awareness and fund raising for Asian elephant conservation. Product development for Elephant Parade retail. Brand ID and guidelines for global application.Bespoke art elephant design for corporate sponsorship. Bespoke art elephant design for global parades. Through the line marketing and advertising / brand… Show more Creative direction and brand identity for Elephant Parade Global.Elephant Parade, is the largest public display of art pieces whose sole objective is to create awareness and fund raising for Asian elephant conservation. Product development for Elephant Parade retail. Brand ID and guidelines for global application.Bespoke art elephant design for corporate sponsorship. Bespoke art elephant design for global parades. Through the line marketing and advertising / brand development.• Development of key logo and brand identity• Development of global tagline for Elephant Parade 'Be part of it..'• Brand Values and brand positioning globally• Management of the marketing calendar and application• Social Media• Development of city specific parade brand identity• Liasing with global retailers on CI Show less

Group Art Director in corporate identity for such clients as Starhub, Singapore.Creating corporate look and feel for brand and running both above and below the line.• Development of key logo and brand identities• Implementation of brand values in visual communications• Direct Marketing development• Brand Values and brand positioning globally• Working with photographers and producers for TVC and Print

Group Art Director in corporate identity for such clients as American Express, IBM Brand guardianship, Singapore.Creating corporate look and feel for brand and running both above and below the line.• Development of key logo and brand identities• Implementation of brand values in visual communications• Direct Marketing development• Brand Values and brand positioning globally• Working with photographers and producers for TVC and Print

Regional Creative Manager for such clients as Coca-Cola, Levi Strauss, San Miguel Beer, Anchor, Maxis Brand Guardianship, Creative Direction. Working throughout ASEAN brand control.Creating corporate look and feel for brand and running both above and below the line.• Development of key logo and brand identities• Implementation of brand values in visual communications regionally• Direct Marketing development• Brand Values and brand positioning globally• Working… Show more Regional Creative Manager for such clients as Coca-Cola, Levi Strauss, San Miguel Beer, Anchor, Maxis Brand Guardianship, Creative Direction. Working throughout ASEAN brand control.Creating corporate look and feel for brand and running both above and below the line.• Development of key logo and brand identities• Implementation of brand values in visual communications regionally• Direct Marketing development• Brand Values and brand positioning globally• Working with photographers and producers for TVC and Print and market adaptation Show less

Levis Strauss, Coca Cola, Cathay Pacific. Brand guardianship, creative direction.

Graphic Design, illustration, Direct Marketing