Diana Greenhalgh Email & Phone Number

London, Gb

London, England, United Kingdom

The Virgin Group is the home of Virgin. We support the Branson family and the growth of the Virgin brand by developing and nurturing valuable Virgin businesses. We aspire to change business for good.I was responsible for launching the brand new Virgin Family platform where employees across 40 companies, five business sectors and five continents can connect and communicate with each other, whether they work in the CEO's office, in the cockpit of a plane or in a restaurant or ship.This new platform is a digital first for the Virgin Group and a unique move to drive the brand forward by unlocking the vast potential between all Virgin companies, creating a wider sense of shared purpose between colleagues across the group and right across the world.I'm grateful to have led the team driving this extraordinary people experience.

London, United Kingdom

Award Winning Interior Design: The UK's No.1 Rated Online Interior Design professional.With just £18,000, I started MyBespokeRoom.com with a colleague after spotting a gap in the market. Our ambition was to offer professional interior design services conveniently online, and at a fraction of the cost of traditional services right across the UK.Mybespokeroom.com has grown to be the UK No.1 Interior Designer (out of 12,000+ interior designers) and is the most reviewed professional on the Houzz UK platform. We pioneered flat-fee room packages and employ over 50 interior designers across the UK (plus our head office team).I was responsible for building a brand, together with an engaging website and platform for clients and designers to have an exceptional experience and marketing our services all on a very tight budget. I built a robust business model, launched the company with legal advice, and sought and managed exceptional team players to help achieve our vision. During this time I have led the company strategy and raised over £2m in external investment to facilitate growth. As the company grew I was focussed on brand, marketing, comms and growth.MyBespokeRoom was acquired by Michael Bruce in June 2022 (Founder & Ex-CEO of Purple Bricks and Founder of Boomin). The next phase of growth for My Bespoke Room is very exciting, particularly with the opportunities that joining forces with Michael will bring. Both parties are aligned with the desire to deliver an exceptional customer experience and his background will help bring our award-winning services to many more homes across the UK.

London, United Kingdom

I was a key member of the operational marketing team responsible for a portfolio of Designer Fragrances including; Diesel, Viktor & Rolf, Ralph Lauren, Stella McCartney, Cacharel and Maison Martin Margiela in the UK and Ireland. I managed a team of five to drive the growth on these brands by maximising new product launches and pushing growth on pillar products through promotional and advertising excellence resulting in double digit growth.I have contributed to brand development through implementing a series of highly successful launches including Diesel Loverdose, Stella McCartney LILY, Viktor & Rolf Spicebomb and most recently Diesel Tattoo. This has involved building close relationships with other functions, in particular the international development teams to adapt creative material that is relevant for the UK market and fits with our customers, as well as presenting and building relationships with retailers for their support and hype.In addition to launches, I have created trade marketing plans and planned the brand strategies through analysing data and sales, consumer insights, competitor information and analysing media recommendations within budget constraints, to drive growth on my brands and manage the portfolio in the best possible way. This has resulted in my brands performing ahead of the market, in particular Diesel, Viktor & Rolf and Stella McCartney which are all in double digit growth.

I managed a team working across four luxury alternative brands; Kiehl's, Shu Uemura, Biotherm and Giorgio Armani Cosmetics.I was responsible for how these brands were represented in store through all merchandising initiatives. This included permanent and promotional activities as well as store design from free standing boutiques to department store concessions.I professionally managed all merchandising related communication with customers, retailers and our international brand teams to deliver the brands' luxury status which is consistently reinforced through quality execution, attention to detail, continual maintenance, innovation and roll out.I looked after a tight budget where I continually made informed decisions and choices on how to reduce spend whilst maintaining and improving our in store presence.

My brand portfolio consisted of various fragrance and cosmetic brands (including Giorgio Armani, Emporio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and Biotherm). Through implementing professional processes and ways of working combined with in store creativity, I built a successful merchandising model which contributed to the profitability of the department and saw point of sale costs decrease by 10% each year without compromising quality.The success of my work created an exemplary and best in class merchandising team. I was then asked to work with our international teams to share our UK model across L'Oreal Europe.One of my main challenges in this role was to continually meet changing business needs and creatively drive the brand image through counter execution, and cost efficient merchandising solutions.

Successful set up and building of a dedicated merchandising compliance team, looking after the top 550 stores nation-wide.Responsible for obtaining information from commercial, marketing and category management teams, to compile accurate monthly briefs for my field force team.Liaising with and managing my chosen agency, and developing and motivating agency staff. In addition, a large majority of my time is spent doing field accompaniments with the team and applying a hands on approach when needed.

Responsible for the overall running of a £6m turnover Department.Directly managing a team of 50 to deliver high customer service and create a unique shopping environment, achieving results of +15% to + 45% against targets each weekBeing commercial and reacting quickly in this prime retail location.Implementing retail operations to ensure smooth running of the department.

Responsible for implementing the highest visual standards and the latest brand thinking within this mega store.Consistently updating and developing the in store teams through one to one coaching and workshops.Managing the product and layout, and making quick commercial decisions to drive sales.Given the great turnaround of this store from when I took up this position, I was also given the extra responsibility of supporting other stores in the area.