Diana Haussling Email and Phone Number
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WHO AM I:As a Values-driven, visionary leader, I inspire and influence change by strategically translating complex problems to bold opportunities for significant impact. Valued as a Catalyst for growth, I empower individuals and teams to reach their full potential and maximize results through: • Passion to unlock the potential in organizations and inspire individuals by connecting divergent thinkers and ideas to achieve a common purpose.• Boldness to shatter the status quo and unrelenting drive for excellence to amplify impact.WHAT I BRING:✔ Portfolio Volume: $6B✔ Budgets: $600M✔ Team Leadership: 200+ people✔ Agency Ownership: 20+ agencies✔ Retailers: 45✔ Channels: 19✔ eCommerce: 22+ years✔ Market Experience: 8 RelocationsHOW I WIN:TURNAROUND MANAGEMENT – Transformed struggling organizations throughout career by creating pivotal strategies, leading change management, sustainable capabilities, innovative processes, and coached teams to elevate performance and accountability.RAPID CAREER ACCELERATION – Capitalized on talents in leading change, identifying opportunities, igniting business results, and driving high performance organizations. Promoted to North America CMO in two years at Colgate, 6 times within Campbells in 7 years and promoted 4 times within Hershey’s in 6 years.INTEGRATED MARKETING PLATFORMS – Spearheaded media-to-shelf platform, creating a seamless shopper journey across channels, leveraging strategic partnerships and marketing levers spanning traditional and digital media, delivering 90% household reach, 54% Target innovation volume, and holiday growth of 11% Walmart and 20% Target.RESOURCE OPTIMIZATION – Championed transition to agency model for activations, improving efficiency by shifting 30% of lower priority work to focus internal teams on higher priority projects, resulting $54M in cost savings. INNOVATIVE CHANNEL STRATEGIES – Developed channel-specific core portfolio strategies and distribution growth targets, resulting in significant distribution and new item gains across focus retailers, Campbells +$35M, Colgate +$65M.ECOMMERCE STRATEGY – Developed eCommerce portfolio and consumer segmentation strategy, delivering $23% net sales growth and contributing to 40% overall division growth.INDUSTRY TRAILBLAZER – Leading voice in the industry shaping the future of media, omni-commerce landscape, technology, and the future of marketing. Featured in Forbes, Variety, and Ad Age. Delivered compelling keynotes at Amazon Unbox, YouTube Brandcast, ANA Master of Marketing, and AfroTech.
Hello Products Llc
View- Website:
- helloproducts.com
- Employees:
- 30
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Chief Executive OfficerHello Products LlcPhiladelphia, Pa, Us
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Senior Vice President - General Manager, Consumer Experience & Growth | Chief Marketing Officer NaColgate-Palmolive 2022 - PresentNew York, New York, UsLead the strategic direction and execution, driving growth, consumer experience, holistic marketing, and digital transformation for the largest division. Own full-funnel integrated marketing, national advertising, digital commerce, consumer insights, data & advanced analytics, revenue growth management, commerce marketing, DTC & loyalty (CRM / 1P), Enterprise Strategy, and M&A. Maximize total marketing media and commerce investment and deliver sales targets across a total eCommerce and DTC P&Ls including Omni retailers, 3rd party delivery, Amazon, and emerging channels.• Designed and implemented an innovative marketing operational model elevating the power of the specialist, centering data and insights, and establishing the marketing operation model of the future.• Crafted NA approach for full-funnel integrated marketing, launching national platforms with award-winning creative and connected cross-channel media plans. Delivered growth of +17% media contribution to sales across 12 business units.• Led overall agency transformation, implementing one holistic integrated briefing process and embedding performance marketing through rigorous weighted brand-specific KPI measurement scorecarding. +$55.3M media efficiencies. • Established media-to-shelf approach connecting campaigns across all consumer touch points, including retail media and elevated impact through strategic partnerships. New to Brand purchases (vs. 34% DSP NTB%)• Implemented a Digital Commerce Growth Accelerated initiatives leveraging strategic partnerships, AI integration, and distinctive innovation to deliver +23% NS; +250bps; Amazon +15%.• Develop and implement accelerated growth strategies for Hispanic and South Asian audiences, identifying a $380M growth opportunity improving HHP by 3 pts. • Built NA Data & Advanced Analytics team accelerating digital transformation initiatives, including AI modeling and governance, advanced data visualization dashboards, and agile performance mix modeling. -
Vice President - General Manager, Digital CommerceColgate-Palmolive 2021 - 2022New York, New York, UsLead North America eCommerce and Direct-To-Consumer strategies, overseeing and providing direction for digital commerce initiatives, eCommerce Marketing, Retail Media, DTC execution and dedicated cross-functional efforts. Deliver sales targets across a total eCommerce P&L including Omni retailers, 3rd party delivery, Amazon, and emerging channels.• Developed and implemented the digital commerce vision and strategic Roadmap to profitably win in the eCommerce ecosystem and deliver incremental growth. +18% NS - 40% contribution total NA growth.• Built the foundation of Analytical Engine: established a data and reporting governance to ensure one source of truth for eCommerce reporting and deliver key performance measures.• Spearheaded digital shelf strategic initiative, elevating PDP content, optimizing ratings & reviews, improving availability and driving search efficiencies. +41% digital shelf health scorecard.• Accelerated Amazon growth post covid +39% following a 217% growth in 2020. Grew share across all 6 categories.• Successfully launched the Optic White Pen gaining 45% share in less than 18 months and establishing the breakthrough whitening pen category. • Established an Amazon tentpole activation strategic approach, resulting in the most successful Prime Day (+75%) Turkey 5 (+64%) performance. • Developed and executed the eCommerce price pack architecture approach streamlining portfolio and supply chain efficiencies, resulting in Walmart +19%, Amazon +10%, Target +8%, and +$12M cost savings. • Elevated D2C performance improving the overall consumer experience, optimizing CTR and improving martech stack +36% net sales, 40+ 1P Audience Segment, and 100+ Customer Attributes.
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Vice President, Ecommerce & Omni MarketingCampbell Soup Company 2019 - 2021Camden, Nj, UsLed and implemented a strategic vision for the eCommerce ecosystem, Consumer Promotion, and Shopper Marketing across the Meals and Beverage division. Drove profitable growth for $60M budget. Led team of 6 and 25 agency partners.• Own strategic direction for shopper marketing activations, platforms, and media-to-shelf strategies with $6 ROI.• Integrated syndicated data and tools after two corporate acquisitions, delivering $2.3M cost savings.• Designed a matrix agency reporting model, achieving a 20% value capture.• Developed ownable and breakthrough brand initiatives, shopper marketing platforms, and a portfolio and customer segmentation-based funding model to maximize investments and deliver value capture targets +27% sales.• Develop a click-and-collect fulfillment model approach integrating channel strategies within media and shopper marketing campaigns, identifying priority items, and implementing a content action plan, +300% sales.• Design and execute the eCommerce strategy, structure, and operating model, including the approach to content, ratings & reviews, measurement, commercialization, and retailer search.• Own strategic direction and annual platforms for shopper marketing activations and media-to-shelf strategies with $6 average ROIs.• Pivoted investment as well as promotional and content strategies in response to the shift in consumer mindset and shopping behaviors as a result of COVID-19.• Act as a voice of the shopper and retailer to internal stakeholders, understand the retailer landscape with ongoing situation analysis and communication of crucial challenges and emerging opportunities to shape enterprise strategy. -
Director | Shopper Engagement & Activation | U.S. SalesCampbell Soup Company 2018 - 2019Camden, Nj, UsDrove customer insights, shopper marketing and retail activation across $4.6B enterprise. Liaison for the SVP of Sales, support four business unit Presidents and the VP of Digital and eCommerce to drive and execute enterprise-wide strategies. Coached and mentored 4 Sales Leads and 6 Shopper Managers as well as led three of largest agency relationships.• Pioneered data-driven marketing organization by implementing shopper marketing mix model, delivering measurable KPIs against brand and customer initiatives.• Transformed partnership with brand teams by implementing communication cadence and strategic framework across the 3 divisional CMOs and COO, driving alignment, action, and urgency against key platforms, initiatives, and big ideas.• Amplified partnership with sales by strengthening integration within teams with enhanced organization structure to inspire solutions, influence strategy, and execute with excellence. • Led design and activation of the “Winning the Buy” macro research study, resulting in Enterprise-wide platforms, customer-specific promotions, and Joint Business Planning (JBP) strategies across key retailers.• Leveraged power of tools, agency partners, and data to drive efficiency across sales to transform the approach to work and maximize resources. • Integrated syndicated data and tools after two corporate acquisitions, delivering $2.3MM cost savings.• Developed a matrix agency reporting model, achieving a 20% value capture.
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Director | Category Strategy & Retailer Insights | Diversified & Grocery ChannelsCampbell Soup Company 2015 - 2018Camden, Nj, UsProvided strategic insights and category direction for eCommerce, Club, Value, Drug, Natural, Target, national and regional grocery channel accounts $1.5B. Coached and led a team of 14. Delivered influential leadership to Sales VP on category management and insights. • Led development of channel-specific category strategies, channel and retailer-specific insights, and customer-specific JBP process, delivering volume growth, +35MM.Conceptualized and launched eCommerce CPG industry category management principles:Optimal grocery digital shelf, Keyword search priorities, and Menu taxonomy. • Drove category management and grocery integration design and execution, unifying 4 sales divisions across the portfolio. • Designed and implemented the Discovery process for JBP partnerships, shaping retailer strategies and resources.• Led channel and retailer-specific research plans to drive innovation commercialization, JBP strategies, and activations.• Designed value channel grocery assortment and flow optimization strategy, +5MM.• Partnered directly with Target’s corporate strategy, insights, and marketing leadership to design and execute wellness guest research, activation concepts, and in-store test and learn opportunities.• Leveraged Target data analysis and research to improve holiday activation, including full chain displays, +$800K.
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Senior Manager | Shopper Insights & Category SolutionsCampbell Soup Company 2014 - 2015Camden, Nj, UsLed strategic category management support for $430MM in channel account revenue, (Club, Value, Drug, and eCommerce). Coached and mentored 2 direct reports. • Generated compelling category, shopper, and consumer insights-based recommendations to fuel JBP and improve overall category performance, exceeding net sales performance, Drug 4%, Value +7.4%, and Amazon +84%.• Positioned Campbells as a leader in grocery across the top drug retailers: earning Category Captaincy at Walgreens +$500K, driving significant distribution gains +78K net points, and 10% total category growth.• Led critical Value shelving initiatives, delivering soup category growth +8%, Campbell’s soup +35% and share +6% and securing Campbell beverage distribution growth, +18 net items at Dollar General and improving productivity and distribution, +13 net items at Family Dollar.
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Senior Manager | Shopper MarketingCampbell Soup Company 2012 - 2014Camden, Nj, UsProvided strategic planning support for Walmart, deploying shopper marketing budget exceeding $11M. Developed digital, Hispanic, and custom platform activations. Led strategic development and activation of national consumer promotion plans for premium soup and innovation, successfully executing against $30MM budget. • Led Walmart NFL multi-manufacturer co-op, delivering 250MM impressions and 1.7K displays in Electronics: +113% sales.• Implemented meal solution activation strategy at Sam’s Club, resulting in +$11MM dollar volume and secured no-cost features on samsclub.com media outlets.• Launched V8+Energy at Sam’s Club, leading to 337% increased lift, 80% POS compliance, and +30% distribution.• Leveraged innovative digital and social media influencer programs, driving awareness for innovation launches: 9.3MM impressions, +194% Share of Voice (SOV).• Secured partnership with Walmart.com, delivering three big wins: Obtained optimal .com placement; accessed Walmart data, optimized activations, and tracked conversion; earned first right of refusal on grocery test and learn opportunities.
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Manager | Integrated MarketingGeneral Mills 2009 - 2012Minneapolis, Minnesota, UsProvided strategic promotion planning support for $130MM in national and regional grocery. Partnered with customers, agencies, and 3rd party vendors to develop innovative promotions, including direct-to-card, loyalty programs, digital, and social media platforms. Led a team of 6. • Profitability deployed shopper marketing budget, exceeding $10MM and leveraged General Mills and customer assets to reduce activation costs across all accounts, delivering $1.2MM in savings.• Boosted sales through development of promotions engaging shoppers across the path to purchase, such as Delhaize event: +51%, Ahold event: +35%, Meijer Back-to-School event: +6%, and Giant Eagle Pink event: +21%.• Partnered in-house as marketing liaison for the ShopRite Partners in Caring philanthropic initiative, increasing sales +10% and charitable funds +50%. • Developed Wakefern account-specific digital Box Tops for Education platform, boosting quality of merchandise +74%. -
Customer Sales Executive, St. LouisThe Hershey Company 2007 - 2009Hershey, Pennsylvania, UsLed $12MM in revenue of pricing, promotion, and category management strategies for Schnucks, Dierbergs, and SuperValu.• Leveraged innate data analytics skills to secured seasonal order captaincy, delivering first-year increase of $739K. • Drove significant business growth by optimizing planograms and identifying promotional opportunities: Schnucks’ Net Sales 17.5% and share SuperValu 4.6%. -
District Sales ManagerThe Hershey Company 2006 - 2007Hershey, Pennsylvania, UsDistrict Sales Manager (DSM) Dallas, TX (2006–2007)Managed a $64MM territory of Hershey volume with a team of 30. • Conceptualized and executed district influencer strategy. Exceeded targets: Walmart +14%; Kroger +12.6%.
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District Sales SupervisorThe Hershey Company 2005 - 2006Hershey, Pennsylvania, UsPromoted to District Sales Supervisor (DSM) to lead and coach 10 RSM focused on sales to C-stores and regional grocery.• Led go-to market strategy surpassing market share and selling targets by boosting team performance, consistently ranked in Top 3 in the region.• Crafted strong selling stories to influence owners and c-store buying groups to expand distribution and drive reorders, exceeding all new item distribution targets by +13%.
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Sales RepresentativeThe Hershey Company 2004 - 2005Hershey, Pennsylvania, UsPromoted into fulltime Sales Representative, given an option to select a territory, and relocated to Connecticut market.• Strategically planned career development by securing direct account opportunities, including Richlin Home and Auto.
Diana Haussling Skills
Diana Haussling Education Details
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Rutgers UniversityMarketing
Frequently Asked Questions about Diana Haussling
What company does Diana Haussling work for?
Diana Haussling works for Hello Products Llc
What is Diana Haussling's role at the current company?
Diana Haussling's current role is Chief Executive Officer.
What is Diana Haussling's email address?
Diana Haussling's email address is di****@****ail.com
What is Diana Haussling's direct phone number?
Diana Haussling's direct phone number is +185634*****
What schools did Diana Haussling attend?
Diana Haussling attended Rutgers University.
What skills is Diana Haussling known for?
Diana Haussling has skills like Integrated Marketing, Creative Direction, Cross Functional Team Leadership, Competitive Analysis, Key Account Management, National Accounts, Forecasting, Merchandising, Building Relationships, Consumer Marketing, Marketing Strategy, Digital Marketing.
Who are Diana Haussling's colleagues?
Diana Haussling's colleagues are Givenshingie Zvichauya, Thu Rain, Chineye Kingsley, Kunle Semiu, Lola Anor, Godwin Itoje, S. M. Jewel Rana.
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