Diana Hsu Email & Phone Number

Data Infrastructure- Leading data analytics and visualization products to help the people make better decision with data at Facebook scale. Ads - Ads Manager. Converged Power Editor and Ads Manager into a single interface to streamline advertisers workflow- Business Manager. Led strategy to connect Facebook advertisers with their accounts across Facebook, Instagram and WhatsappSearch & Trending- Design Trending for the mobile experience from the ground up, growing it to millions of DAU (https://newsroom.fb.com/news/2014/12/updates-to-trending/)- Growing Post Search on Facebook to help people search for content and information within Facebook app (https://newsroom.fb.com/news/2015/10/search-fyi-find-what-the-world-is-saying-with-facebook-search/)

- Evaluate and lead product and business expansion plan into programmatic digital video advertising solution with real-time bidding- Lead in roadmap creation for programmatic buying solution by analyzing competitor landscape and identifying market differentiating features while balancing resource availability and time to market - Design new analytics dashboard powered by Hadoop for advertisers

Redmond, Washington, Us

Leverage social network data to improve user search experience. Bing Tags (www.bing.com/tags) - Integrate user personal curation and social relevance for web search - Envisioned and launched new version Bing Tags from conception to reality. - Increased user acquisition and retention through social network. Measured objective through conversion funnel. Tracked virality with industry standard metrics K-Factor. - Analyzed early adopter's product usage and user funnel to identify areas for improvements. - Managed and designed evaluations involving human judgment through mechanical turk - Improved social result relevance by understanding social intent for different query classificationOfficial bing blog post I wrote about the feature. http://www.bing.com/community/site_blogs/b/search/archive/2013/01/22/make-a-great-impression-with-bing-tags.aspx.

Redmond, Washington, Us

UX PM for Bing search result page - Served as scrum master for 12 person cross function team of developers, testers, and designers. - Managed project schedule by prioritizing feature request, triaging bugs, and tracking dependencies. - Designed A/B experiments and usability prototypes to influence decision makers and design direction.- Analyzed results of experiments reported to management and socialized changes in the org.- Authored feature functional specifications detailing technical requirements and design constraints for multiple features. - Coordinated across a dozen internal partner teams on scalable rendering frameworkSome of the features that I launched includes: Action button - Give user quick link on the most relevant action performed on a given site such as checking in, booking flights, and checking flight status for airline results. Result Preview - Display contextual label preview such as showing steps and reviews for recipe results to help users quickly identify the result that they are looking for. Bing Box http://techcrunch.com/2010/03/25/bing-box/ - Organized entity results (e.g. cities, companies, celebrities, sports, movies, musicians). Coordinate across internal partner teams for scalable rendering framework that delivered largest increase in key metrics for 2010 release. Bing instant answers - Instant answer is a structured content from different search indices such as news and weather. As the main UX owner for the feature, I was in charged of the coherent whole page look and feel by enforcing approval process and adoption of common controls.

Redmond, Washington, Us

Engineer CRM synchronization platform across multiple clients and servers for Microsoft Sharepoint with C#