- Craft and manage social media content, event pages, and live event coverage to drive engagement- Coordinate with faculty and staff, supporting diverse marketing and communication requests- Update SILC’s website and collaborate on marketing strategies with the communications team to enhance outreach- Implement ASU brand guidelines across digital and print materials for consistent brand presence- Utilize digital marketing tools for content creation, reporting, SEO, and email campaigns, contributing to optimized marketing efforts- Analyze marketing trends and opportunities, providing insights to support strategic growth

- Develop & schedule organic social content using Sprout Social and collaborate with influencers on TikTok and Instagram to enhance brand engagement- Design & launch an online store on Shopify, building around a brand guide, customer persona, and e-commerce strategy to maximize conversions- Create ad creatives, graphics, and logos across platforms like Instagram, Google Ads, and TikTok, using Canva to align with brand aesthetics and marketing goals- Manage paid social and search campaigns in Meta Ads Manager and Google Ads, utilizing A/B testing, SEO, and keyword research to drive growth and profitability- Analyze campaign data in Excel and Google Sheets, crafting objective-driven strategies based on insights for continuous performance optimization- Collaborate with brands like Charity: Water, Bombas, and Fresh Monster, as well as with the fictitious sunscreen brand Nöz, to develop data-driven, multi-channel content strategies focused on targeted growth

- Manage Instagram account including crafting event graphics, promoting fellow student orgs at ASU, responding to direct message inquiries, and maximizing account engagement- Maintain Linktree and SunDevilSync website features in accordance with executive board membership, new updates, club photo gallery, and interest forms- Craft monthly tabling merchandise and designs for W.P. Carey and AAPASC-coordinated events- Collaborate with fellow executive members for meeting/event execution and merchandise financing

- Shadowed up to 6 e-board members with duties according to officer position for hands-on experience of each board role- Cultivated team building and professional workshops for general club meetings of up to 35 members, organized with a committee of 5 ABLA interns

- Planned, filmed, edited, and cataloged 3 pieces of content daily to publish on Instagram reels, pioneering account reach and engagement by 80% after 2 months- Created, organized and implemented post features and accompanying visuals for every piece of content generated: scheduled uploads, thumbnail graphics, in-video and post captions, hashtags, and color-grading - Translated copy once per day for Korean social media captions for increased follower engagementAttended up to 5 professional events such as luxury brand pop-ups for footage acquisition and brand connection- Assessed brand audience analytics and performance metrics weekly to ideate and implement actionable, measurable cross-cultural strategies to meet the company’s growth and engagement development goals

- Directed weekly product photoshoots through use of lighting equipment, professional-brand cameras, and props- Managed & posted product, deal/discount, and festival-vending updates on Instagram, increasing follower engagement by 80%- Analyzed & assessed monthly social media follower analytics to determine brand reach and promote media exposure- Crafted up to 5 graphics and designs for social media promotion per week

- Maintained data entry and order processing in accordance to the closure of total transactions and preparation for the following shift.- Upheld role of People Ops with regards to the training and supervision of new employees to ensure local safety regulations and restaurant COVID-19 safety protocols are being followed at all times.- Executed and adhered to standard health and hygiene practices aligned with U.S. government regulations in the midst of the COVID-19 pandemic and post-pandemic.- Organized and cleaned common utilities such as tables, chairs, pens, and check books.-Managed complex orders, accomplished through knowledge of equipment and services.- Facilitated customer and restaurant communication.

- Collected & processed the orders of up to 8 tables at a time, with parties of up to 15 customers- Cleaned dirty tables during rush hours with high volume dining, increasing party turnover by 20%- Prepared 30% of customer dining tables prior to seating through retrieving side dishes/silverware for 350+ guests- Retained thorough knowledge of a menu of 30+ entrée options

- Facilitated business to customer communication through engagement and recommendations- Marketed new product flavors through extensive knowledge of the catalog and ingredients utilized- Assembled boxes and tools crucial for product and food distribution

- Maintained register and facilitated business to customer communication- Managed and memorized product information and delivered recommendations accordingly- Cultivated new beverage recipes to place on menu catalog- Made drinks for customers in an efficient, speedy manner in the midst of consistent rushes and a highly busy environment

- Maintained register and facilitated business to customer communication- Managed and memorized product information and delivered recommendations accordingly- Made detailed, complicated drinks for customers in an efficient, speedy manner- Led new trainees through consistent rush hours with a line of over 30 customers