Diana Izabella Masterson Email & Phone Number

Chicago, Illinois, Us

Managing the roadmap and full product development life cycle for the core shopping experience on the Conversions Team. Working cross functionally with analytics, design and engineering teams to ideate, design and build products that bring user value and drive business growth. KEY ACHIEVEMENTSIncreased leads by 10%Ideated, tested, and launched a new Listing Landing Page which improved discoverability of listings, reduced bounce rate by 50% and resulted in +12K additional leads/month.Improved engineering velocity by 20%Through leadership, prioritization and scope management, I was able to clarify product requirements and improve cross-functional communication leading to a significant improvement in engineering efficiency.Launched AI on Cars.comLed the design, development and launch of AI Dealer Reviews and AI Editorial Summaries. This was the first AI product on the Cars marketplace driving both dealer and shopper value.

Chicago, Illinois, Us

Managing product requirements and implementations of digital projects for enterprise clients T-Mobile, WOWZA and MDRT. Leading cross-functional UX, Design and Engineering Teams in building and launching feature sets on-time and within budget resulting in a 15% YoY increase in client spend.Partnering with clients to define scope and build complex feature sets on-time and within budget. Launching Chat/SMS leveraging Twilio Conversations API and Video on Demand CMS for streaming in over 170 countries.

Chicago, Il, Us

SpotMe is a digital agency bringing engagement to corporate meetings, sales launches, user conferences and incentives.As Program Manager, I led the development and delivery of over 40 digital engagement solutions for Fortune 500 companies including PwC, Bank of America, CVS, Eli Lilly and Sanofi. Collaborating with stakeholders, creative, strategy, technical teams and third-party vendors to ensure on time and within budget delivery of solutions according to client objectives. Working remotely with teams located in Switzerland, Costa Rica, Bulgaria and Singapore and travelling both domestically and internationally to lead teams in delivery of projects. I identified opportunities for growth; driving discovery calls, participating in pitches, defining scope, developing SOWs and leading negotiations with C-suite stakeholders resulting in over $600K in closed business for 2017.In addition, I managed a team of 5 Event Project Managers and onsite event teams overseeing hiring, project assignments and reviews.As Project Manager, I developed project plans, set milestones, tracked delivery timelines, consulted on best practices and managed client expectations to ensure on time and within budget implementation of solutions using Agile methodologyPromoted from Project Manager to Program Manager.

Lyon Communications is a marketing agency specializing in branding, digital marketing, social media and association management.Developing integrated marketing strategies, communication plans and print/digital collateral for our clients. From copy writing and art direction for multi-channel distribution to coordinating promotional programs and festivals that build visibility in the community, I followed projects from conception to execution ensuring each campaign met client goals and achieved a positive ROI.

Created and produced Ravenswood Festival celebrating local artists and vendors whose wares are crafted from recycled and repurposed materials. Including over 50 local artist vendors, kid friendly crafting, food trucks and live music, this unique event drew over 1,500 attendees in its first year.I managed artist booking, site planning, sponsorships, vendor relationships and marketing. Leveraging many relationships and with sponsor support.

The Buccaneer Commission is a non-profit organization that hosts the Buc Days Festival which draws over 200,000 people to it's Illuminated Night Parade every year, making it the largest fest south of San Antonio. Buc Days is held over a two week period and raises over $100,000 for youth scholarships every year.I was able to cut entertainment spending by 30 percent while maintaining ticket sales at over 30,000 attendees per weekend. My role involved managing all operations, RFPs, site plan, permitting, staging, electrical, load-in, safety, vendors, communication plans, promotions and booking Rob Base, Sponge, Girl in a Coma and over a dozen additional regional acts,.

As Event Coordinator, I executed event operations in a newly built 12,000 person arena, attached convention center, banquet rooms and theatre.Arena events included President Barack Obama, Willie Nelson, Carrie Underwood, Allen Jackson, Disney on Ice, Cirque du Soleil, George Lopez, Texas A&M Basketball and IceRays Hockey. In addition on the convention center side, we hosted the Texas Boat Show, Home & Garden Show and the National Teachers of America ConventionAs Assistant Event Manager, I was hiring, staffing and managing over 200 front of house, security and parking staff. In addition, my role included managing Guest Services, maintaining traffic flow inside and outside the facility and compiling labor reports used for analysis of company spending.

New York, New York, Us

• Increasing product awareness through experiential marketing and promotional events• Supervising on/off premise promotions, premiums, POS displays and onsite staff• Managing trade show booths at CES (Consumer Electronic Convention), E3 (Electronic Entertainment Expo) and The Nightclub & Bar Show in Las Vegas• Representing brands as Pepsi, Nike, Samsung, Chrysler, Chivas Regal and Powerbar

Ba, Communications And Mass Media

Ba, Communications