Diana K.

Diana K. Email and Phone Number

Head of Marketing and Engagement @ Metropolitan Memorial Parks
Sydney, NSW, AU
Diana K.'s Location
Greater Sydney Area, Australia
Diana K.'s Contact Details

Diana K. work email

Diana K. personal email

n/a
About Diana K.

A senior strategic and transformational marketing, digital and communications thought-leader with extensive local and international experience in tourism, hospitality, major events and not-for-profit sectors. I specialise in brand stewardship and growth; customer-centric and results-driven campaign development and execution; a clear translator of organisational strategies into action plans and omni-channel marketing and advertising expertise (digital and traditional).

Diana K.'s Current Company Details
Metropolitan Memorial Parks

Metropolitan Memorial Parks

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Head of Marketing and Engagement
Sydney, NSW, AU
Employees:
86
Diana K. Work Experience Details
  • Metropolitan Memorial Parks
    Head Of Marketing And Engagement
    Metropolitan Memorial Parks
    Sydney, Nsw, Au
  • Humpty Dumpty Foundation
    Director - Marketing, Partnerships & Fundraising
    Humpty Dumpty Foundation Mar 2023 - Nov 2024
    Crows Nest, New South Wales, Australia
    The Humpty Dumpty Foundation is a not-for-profit that, for more than 30 years, has been providing essential and often lifesaving medical equipment for sick children for around 500 hospitals across Australia.Reporting directly to the CEO, and tasked with delivering successful marketing, partnerships and fundraising initiatives to drive donor and partner growth. This includes profitable campaigns, thriving peer-to-peer and third-party fundraising activities, long-standing partner relationships and the full donor communications and servicing journey. Responsibilities:* Philanthropic & fundraising budget and revenue responsibility.* Cause-related marketing and campaign development with incremental revenue and ROI outcomes.* Omni-channel marketing to drive brand awareness and fundraising revenue.* Major fundraising events marketing and delivering including signature outdoor participation events, gala fundraisers and multiple third-party and peer-to-peer fundraising events.* Donor stewardship & fundraising journeys including donor retention and attraction.* Corporate partnership and sponsorship stewardship and engagement.* Data & systems platform development (CRM, websites, digital stores) using best-practice digital to turbo-charge digital fundraising.
  • Event Hospitality & Entertainment Limited
    Gm - Marketing, Digital & Loyalty - Hotels
    Event Hospitality & Entertainment Limited Sep 2017 - Dec 2022
    Sydney, New South Wales, Australia
    Event Hospitality & Entertainment Ltd is an Australian listed (ASX:EVT) company which operates cinemas, hotels and resorts in Australia, New Zealand and Germany. EVT owns the largest cinema circuits in AU & NZ and operates the QT, Rydges, Atura, Independent Collection and LyLo hotel brands as well as Thredbo Alpine Resort. The Hotel Division operates 75+ hotels and 150+ hospitality venues across AU & NZ.Reported directly to the Divisional Head of Hotels, led a cross-functional marketing, digital & communications team with a multi-million dollar budget and successfully delivered against a range of eCommerce growth, digital transformation projects, top-line revenue, market share, sales conversion and member subscription targets. Responsibilities:* Budget ownership with revenue, profit and market share accountability.* Brand strategy & development of 6 group level brands and multiple individual independent hotel brands.* Centralised marketing shared services to drive results-driven campaigns to support 75+ hotels and 100+ food & beverage venues across AU & NZ.* Book Direct marketing strategy delivering incremental increases in revenue, profit and market share ahead of market.* Hotel Owner communications framework reporting on hotel revenue performance, group sales, marketing & digital initiatives and key industry trends.* Full eCommerce website & social media channel management (6 large hotel websites, 50 venue websites, 12 branded social media channels) supporting hotels across AU & NZ.* Priority Guest Rewards loyalty program strategy, marketing and delivery, with the largest hotel member database in Australasia.* Digital customer journey and experience mapping.* B2B sales platforms driving a pipeline of meetings and events leads into centralised sales hubs.* First-party data aggregation and CRM marketing including NPS sentiment tracking.* High-performing, results-driven team leadership & management.
  • Destination Nsw
    Director, Marketing & Digital
    Destination Nsw Aug 2012 - Aug 2017
    Sydney, Australia
    Destination NSW (DNSW) is the lead government agency for the New South Wales (NSW) tourism and major events sectors with an overarching mission to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030. Report directly to the General Manager, Marketing, led a cross-functional team with responsibility for 60% of the agency’s multi-million advertising budget. Successfully delivered against a range of affiliate revenue, brand awareness, market share, tourism industry engagement and lead generation targets as well as co-operative and partnership marketing programs for major events and visitor growth to the State.Responsibilities:* Budget ownership with revenue, market share and visitor growth accountability.* Digital marketing and channel strategy & execution including large digital demand driving campaigns.* Consumer-facing website development for 3 flagship destination websites and 13 international local language websites.* Social media strategy & execution for 28 destinations and major events branded social media channels.* Digital content distribution programs and website traffic driving programs.* Major event marketing & co-operative marketing for over 140 annual events across Sydney & Regional NSW with event owners, airlines, tourism industry & regional tourism organisations.* Affiliate eCommerce platform management.* Demand-side platform implementation.* Tourism Industry B2B liaison, communications and partnerships.* Multiple media, creative and production agency management.* Government Advertising Submissions & Budget Approvals.* High-performing, results-driven team leadership & management.
  • Destination Nsw
    Director - Marketing & Communications
    Destination Nsw Jun 2011 - Aug 2012
    Sydney, Australia
    Tourism NSW was the lead government agency for tourism within the NSW Department of Industry & Investment whose goal was to increase NSW domestic and international visitor nights and expenditure and to drive economic growth for tourism businesses in NSW. Reported directly to the CEO, led a team of 15 with a multi-million omni-channel media budget and successfully delivered against brand awareness, market share, industry engagement and media reach targets as well as visitor growth to NSW. * Budget ownership with reach, market share and visitor growth accountability.* Sydney & NSW Destination brand ownership, strategy, creative development, research & optimisation* National & international marketing campaigns & visitor acquisition* National communications, PR, publicity and tourism industry liaison* Digital demand driving & advertising campaigns, media planning & buying* Digital channel management & roadmap ownership * Digital content production & distribution * Wholesale, retail & airline partnerships and negotiations* Social media channel management & content production* High-performing, results-driven team leadership & management
  • Tourism Nsw
    Executive Manager, Digital Marketing
    Tourism Nsw Aug 2009 - Jun 2011
    Sydney, Australia
    Reported to the Director, Marketing & Communications, led a team of 5 and successfully delivered against website traffic growth, tourism industry engagement and lead generation targets and visitor growth to the State.Responsibilities:* Youth & Working Holiday Maker program, campaigns & activations.* Digital demand driving campaigns and media planning & buying* Social media community management & content production* Tourism industry liaison & partnerships* Results-driven team management
  • The 3Rd Space
    Founder & Principal Consultant
    The 3Rd Space Jan 2006 - Dec 2008
    Sydney, New South Wales, Australia
    The 3rd Space was established as a private consultancy practice specialising in digital strategy, digital transformation and change management.Responsibilities * Digital and eBusiness strategy development* Digital transformation and change management consulting services* Strategic partnership negotiation and management
  • Monster
    Director - Product & Marketing
    Monster Jan 2000 - Dec 2004
    Sydney, New South Wales, Australia
    Monster.com is a global online recruitment website owned and operated by Monster Worldwide, Inc. It was created in 1999 through the merger of The Monster Board, Online Career Centre and TMP Worldwide. Responsibilities * Strategic leadership* Marketing strategy & execution* National & international advertising campaigns* Product development & marketing* SaaS Applicant Tracking Systems and online career portal build & delivery* Partnership negotiation & management

Diana K. Skills

Digital Marketing Online Marketing E Commerce Social Media Marketing Online Advertising Digital Strategy Strategy Digital Media Seo Marketing Communications Social Media Marketing Strategy Web Analytics Business Strategy Management Marketing Email Marketing Advertising Integrated Marketing Cms Strategic Planning Product Marketing Sem Google Adwords

Diana K. Education Details

Frequently Asked Questions about Diana K.

What company does Diana K. work for?

Diana K. works for Metropolitan Memorial Parks

What is Diana K.'s role at the current company?

Diana K.'s current role is Head of Marketing and Engagement.

What is Diana K.'s email address?

Diana K.'s email address is di****@****.com.au

What is Diana K.'s direct phone number?

Diana K.'s direct phone number is +131069*****

What schools did Diana K. attend?

Diana K. attended The University Of Auckland, Tmp Worldwide.

What skills is Diana K. known for?

Diana K. has skills like Digital Marketing, Online Marketing, E Commerce, Social Media Marketing, Online Advertising, Digital Strategy, Strategy, Digital Media, Seo, Marketing Communications, Social Media, Marketing Strategy.

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