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I'm a lifer. At a mere 8 years old, I decided advertising would be my career of choice after watching an episode of Who’s The Boss? and being riveted by the Bower Agency’s process of creating a campaign for a particularly foul-tasting soda. (Weird kid, I know.) Now, with over 20 years of experience under my belt, I'm just as passionate as ever to be a part of this industry. After graduating from Syracuse University, I began exercising my creative chops in consumer goods advertising as a writer on megabrands such as Visa, AOL, and Campbell’s. After 3 years, I was looking for a new challenge, and made the switch to healthcare advertising. My first assignment was a KOL script. And the rest is history.As a creative director, my conceptual and strategic prowess, paired with my aim-to-inspire leadership style, have led to the production of compelling, award-winning work for both HCP and consumer audiences across a wide variety of therapeutic categories including Women’s Health, Gastroenterology, Psychiatry, Cardiology, MS, Immunology, Oncology, Dermatology, and Pediatric Rare Disease. I have helped launch countless US and Global brands, always with a smile and a healthy dose of (cautious) optimism. My enthusiastic, envelope-pushing energy makes me someone colleagues have said they "thoroughly enjoy working with and for"—and that, right there, is the reason I remain so enamored with this business. IT HAS THE BEST PEOPLE EVER.I am thrilled to currently be a part of the Eversana Intouch team and I look forward to whatever comes next...
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Head Of CreativeKobase®Waldwick, Nj, Us -
Vp Creative DirectorEversana Intouch Sep 2021 - PresentOverland Park, Kansas, UsFocused on shaping great people and great (award-winning!) work across a vast range of therapeutic categories and important humanity causes (eg, health equity, reproductive rights)Over the past 3 years, I have helped the agency evolve its capabilities to a full-service creative AOR, topping the charts at No. 5 on the MM+M Agency 100 list; I have also helped the agency rank #2 Healthcare Agency in the world at the Cannes Lions International Festival of Creativity and win its first-ever Cannes Lions (Gold)Recent award-winning work:- The Chrysalis Initiative, “Erase the Line” and “Inequality You Can’t Ignore”- The Global Lyme Alliance, “The Ticking Lyme Bomb”- Kindness Over Muscular Dystrophy, “Fierce Against MD” -
Creative Director/Copy LeadThe No More Hippocrites Collective Aug 2022 - PresentNoMoreHippocrites.comA Broken Oath in Reproductive Health- Copy Lead and Co-Creative Director of this campaign, sponsored by Wisp, about the devastating impact the overturning of Roe v Wade has had on healthcare professionals- Co-Writer of campaign film, Hippocrites, directed by SWAN
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Freelance Creative Director/Executive ProducerContract Project For Kobase Apr 2024 - PresentStillnessIsAnIllness.comWhat Will You Do When Things Go Still?- Co-Creative Director of this powerful awareness campaign for the non-profit, PUSH for Empowered Pregnancy, which aims to end preventable stillbirths in the US by 2035- Co-Executive Producer of campaign film, PUSH, directed by Ingrid Haas
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Vp Associate Creative Director, CopyMccann Health New Jersey Jul 2016 - Sep 2021Parsippany, New Jersey, UsLaunching, launching, launching, and having a blast (off) ;)—5 launches in 5 years, spanning Immunology, Dermatology, Women's Health, Gastroenterology, MS, and Pediatric Rare DiseasePartnering closely with my CD to oversee/manage a sizable group of creatives and approx. $10 million worth of businessDirectly mentored 7 fantastically talented writers, nurturing their skills and helping prepare them for the next steps in their careers -
Vp Group Copy SupervisorH4B Chelsea Apr 2015 - Jul 2016New York, Ny, UsCopy lead: Overactive Bladder franchise and, interestingly enough, K-Y professional campaign (gotta lube it)Conceptual whiz: For whatever comes through the door -
FreelanceDkb Copywriter, Llc Sep 2011 - Apr 2015[1/2015 to 4/2015; 11/2013 to 1/2014; 9/2011 to 9/2013]Worked at H4B Chelsea, supporting the following accounts:- KRYSTEXXA for Refractory Chronic Gout from Savient Pharmaceuticals (HCP and Patient work)- RYVERNA (launch) for Pulmonary Arterial Hypertension from Novartis (HCP and Patient work)- bapineuzumab (launch) for Alzheimer's Disease from Pfizer/Janssen (Patient work)- FYCOMPA (launch) for Epilepsy (Partial-Onset Seizures) from Eisai (HCP and Patient work)- LEMTRADA (launch) for Multiple Sclerosis from Sanofi/Genzyme (Patient work)- Power of One for vision care/ocular health from Alcon (HCP work)- PRISTIQ for Major Depressive Disorder from Pfizer (Patient work)- IDegLira (launch) for Type 2 Diabetes from Novo Nordisk (HCP work)- LILETTA (hormonal intrauterine device for contraception) from Actavis (HCP and Patient work)[2/2014 to 12/2014]Worked at Digitas Health NYC, supporting the Pfizer Women's Health portfolio (HCP and Patient work), predominantly DUAVEE (www.duavee.com)[10/2013]Worked at BGB New York, supporting the lesinurad (from AstraZeneca) team (HCP and Patient work)
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Group Copy Supervisor / Ny Wave TeamGsw Worldwide Mar 2011 - Aug 2011Columbus, Oh, UsGenerated concepts for the global ezetimibe franchise—Merck’s family of cholesterol-lowering agents—as well as for a host of new business pitches (spanning several categories, including CNS and oncology)Managed day-to-day copy workload on the PENNSAID (a topical treatment for knee osteoarthritis from Covidien) account, overseeing the work of freelancers and junior writersWorked on the game-changing Mylan generics business (created corporate concepts, wrote messaging, brainstormed tactics) and the DTC business for Dey's EpiPen (an epinephrine auto-injector for anaphylaxis)Actively involved in creation of the agency's new "pirate" culture/identity and accompanying "Blarrg," www.nomercyallglory.com -
Copy Supervisor / Group Copy SupervisorFcb Health Jul 2008 - Mar 2011New York, Ny, UsCreated professional and consumer campaigns to increase awareness about the Shift Work Disorder indication for NUVIGIL (a non-amphetamine wake-promoting agent from Cephalon)Actively involved in new business: Helped to pitch—and win!—the NUVIGIL and QNEXA (an obesity therapy from Vivus) accountsDeveloped professional advertising and tactics for women’s health products, including: VIVELLE-DOT (a transdermal estrogen therapy from Novogyne) and flibanserin (a CNS drug for female Hypoactive Sexual Desire Disorder from Boehringer Ingelheim)Managed freelancers on various projects; spearheaded the agency’s internship program -
Senior CopywriterSaatchi & Saatchi Healthcare Jan 2007 - Jun 2008Created professional advertising for NEXIUM (a proton pump inhibitor from AstraZeneca), including printed sales pieces, dynamic direct mailers, and interactive tools
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CopywriterThe Knot Sep 2006 - Dec 2006New York, New York, UsCreated print and online advertising for the brand’s magazines, websites, and advertisers -
Junior CopywriterBbdo Jun 2003 - Apr 2006New York, Ny, UsCreated radio, print, TV, and outdoor advertising/campaigns for the following accounts: AOL, Netscape, Office Depot, Visa, Long John Silver’s, Bank of America, Aleve, and Campbell’s -
Creative InternTbwa\Chiat\Day Jun 2002 - Aug 2002Nyc , La, UsWorked with mentors (senior-level copywriters and art directors) to develop ads/campaigns for the following accounts: Absolut Vodka, A&E’s Biography, and Embassy Suites Hotels
Diana Krulik-Bentzen Skills
Diana Krulik-Bentzen Education Details
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Syracuse UniversityAdvertising (Creative Track) And Psychology -
Manalapan High School
Frequently Asked Questions about Diana Krulik-Bentzen
What company does Diana Krulik-Bentzen work for?
Diana Krulik-Bentzen works for Kobase®
What is Diana Krulik-Bentzen's role at the current company?
Diana Krulik-Bentzen's current role is Head of Creative.
What is Diana Krulik-Bentzen's email address?
Diana Krulik-Bentzen's email address is di****@****sol.com
What is Diana Krulik-Bentzen's direct phone number?
Diana Krulik-Bentzen's direct phone number is +173259*****
What schools did Diana Krulik-Bentzen attend?
Diana Krulik-Bentzen attended Syracuse University, Manalapan High School.
What are some of Diana Krulik-Bentzen's interests?
Diana Krulik-Bentzen has interest in Professional Makeup Artist, Give Me A Call, I Am Also A Certified, Proficiency In Word And Copyediting, Pharma Hcp, Com, Annotate, Interpret Studies/data, Dkbmakeup, Fun Fact.
What skills is Diana Krulik-Bentzen known for?
Diana Krulik-Bentzen has skills like Copywriting, Advertising, Interactive Advertising, Creative Strategy, Concept Development, Direct Mail, Online Advertising, Copy Editing, Content Strategy, Brand Development, Integrated Marketing, Television.
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