Vp Brand Strategy And Communications
Nested Bean, Inc.
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Diana Kirk Email & Phone Number
VP Brand Strategy and Communications
at
Nested Bean, Inc.
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Nested Bean, Inc.
Role
VP Brand Strategy and Communications
Location
Boston, Massachusetts, United States
Who is Diana Kirk? Overview
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Quick answer
Diana Kirk is listed as VP Brand Strategy and Communications at Nested Bean, Inc., based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Diana Kirk.
Diana Kirk previously worked as VP Brand Strategy & Communications at Nested Bean, Inc. and Freelance Brand Strategist & Creative Director at Self-Employed. Diana Kirk studied at Vassar College.
Profile bio
About Diana Kirk
I’m a brand strategist, storyteller, content marketer and veteran creative leader with a passion for helping companies build successful brands, teams and culture. Highly effective at translating business vision into powerful omni-channel brand experiences and best-practice content that connects emotionally with customers to grow business. My experience includes:• Brand Consulting• Brand Strategy• Content Strategy• Creative Direction • Concepting & Ideation • Brand Voice Development• Brand Marketing• Email Marketing• Market Research• Information Architecture• Copywriting and Editing• Search Engine Optimization• Team Building and Mentoring• B2C and B2B communications• Process innovation
Current workplace
Diana Kirk's current company
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Nested Bean, Inc.
10 roles
Diana Kirk work experience
A career timeline built from the work history available for this profile.
Vp Brand Strategy & Communications
Current
Nested Bean, Inc.
Oversee Brand Creative and Content Marketing efforts for Nested Bean, an innovative sleep wellness brand that creates sleepwear scientifically designed to improve infant sleep. Responsible for development of strategy, positioning and storytelling and its amplification across all organic, owned and paid media channels. Mentor Creative, Organic, Product Marketing and Voice of the Customer teams to create optimal customer experiences through the funnel and messaging coherence across touch points.
Aug 2021 - Present
Freelance Brand Strategist & Creative Director
Current
Self-Employed
Provide strategic consultation, research, content road-mapping and creative development for startups, as well as brand refresh strategies for established companies. Help companies identify and articulate their vision, pillars and promise; create insight-driven customer personas, develop key brand messaging and leverage it into impactful creative.
Mar 2018 - Present
Sr. Creative Director, Brand
Led brand initiatives for the world’s largest online destination for family care, a $200M public company. Oversaw strategy, positioning, design and execution of insight-driven B2C and B2B communications across Pet Care, Child Care, Elder Care and Care@Work verticals, in mobile, social, TV, web, email and print. Built and managed a large team of talented writers, art directors, producers and web and mobile designers, in Boston, California and Berlin.
Mar 2012 - Jan 2018
Freelance Creative Director
Creative-directed omni-channel brand experience campaigns at Jack Morton Worldwide for Fidelity Investments, Scott & White Healthcare, Eaton Energy and other global brands. Oversaw creative teams on strategy, positioning, concepts, messaging and design across web, organic, email, TV and events.
Jul 2010 - Feb 2012
Creative Director
Valassis 1 To 1 Solutions/89 Degrees
Built and led a large copy team to create strategic messaging across mobile, web and print to deliver valuable customer engagement for agency clients across a wide a variety of verticals.
Sep 2007 - May 2010
Copy Director
Led a team of 10 to develop all strategy, copy and content for Fidelity Investments Institutional Services marketing initiatives. Worked closely with information architects, visual designers, legal and compliance, and development teams to deliver optimal user experiences.
Aug 2006 - Sep 2007
Associate Creative Director
Prevision Marketing
Created targeted B2C and B2B communications across print, web and broadcast channels to support acquisition, upgrade and retention programs for agency clients. Managed and mentored small copy team on content strategy and campaign development.
Mar 2000 - Aug 2006
Senior Copywriter
Fallon Healthcare System
Led omni-channel rebranding effort for top-ranked, 230,000-member healthcare system.
Aug 1997 - Mar 2000
Copywriter
Digitas (Bronner Slosberg Humphrey)
Lead writer on cross-channel communications for AT&T’s True Rewards program.
May 1996 - Aug 1997
2 education records
Diana Kirk education
Education record
Vassar College
Ba, English And History
FAQ
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What company does Diana Kirk work for?
Diana Kirk works for Nested Bean, Inc..
What is Diana Kirk's role at Nested Bean, Inc.?
Diana Kirk is listed as VP Brand Strategy and Communications at Nested Bean, Inc..
Where is Diana Kirk based?
Diana Kirk is based in Boston, Massachusetts, United States while working with Nested Bean, Inc..
What companies has Diana Kirk worked for?
Diana Kirk has worked for Nested Bean, Inc., Self-Employed, Care.Com, Jack Morton Worldwide, and Valassis 1 To 1 Solutions/89 Degrees.
How can I contact Diana Kirk?
You can use AeroLeads to view verified contact signals for Diana Kirk at Nested Bean, Inc., including work email, phone, and LinkedIn data when available.
What schools did Diana Kirk attend?
Diana Kirk studied at Vassar College.
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