Diana Kirk

Diana Kirk Email and Phone Number

VP Brand Strategy and Communications @ Boston, MA, US
Boston, MA, US
Diana Kirk's Location
Boston, Massachusetts, United States, United States
About Diana Kirk

I’m a brand strategist, storyteller, content marketer and veteran creative leader with a passion for helping companies build successful brands, teams and culture. Highly effective at translating business vision into powerful omni-channel brand experiences and best-practice content that connects emotionally with customers to grow business. My experience includes:• Brand Consulting• Brand Strategy• Content Strategy• Creative Direction • Concepting & Ideation • Brand Voice Development• Brand Marketing• Email Marketing• Market Research• Information Architecture• Copywriting and Editing• Search Engine Optimization• Team Building and Mentoring• B2C and B2B communications• Process innovation

Diana Kirk's Current Company Details
Nested Bean, Inc.

Nested Bean, Inc.

VP Brand Strategy and Communications
Boston, MA, US
Diana Kirk Work Experience Details
  • Nested Bean, Inc.
    Vp Brand Strategy And Communications
    Nested Bean, Inc.
    Boston, Ma, Us
  • Nested Bean, Inc.
    Vp Brand Strategy & Communications
    Nested Bean, Inc. Aug 2021 - Present
    Hudson, Massachusetts, United States
    Oversee Brand Creative and Content Marketing efforts for Nested Bean, an innovative sleep wellness brand that creates sleepwear scientifically designed to improve infant sleep. Responsible for development of strategy, positioning and storytelling and its amplification across all organic, owned and paid media channels. Mentor Creative, Organic, Product Marketing and Voice of the Customer teams to create optimal customer experiences through the funnel and messaging coherence across touch points.
  • Self-Employed
    Freelance Brand Strategist & Creative Director
    Self-Employed Mar 2018 - Present
    Boston, Massachusetts, United States
    Provide strategic consultation, research, content road-mapping and creative development for startups, as well as brand refresh strategies for established companies. Help companies identify and articulate their vision, pillars and promise; create insight-driven customer personas, develop key brand messaging and leverage it into impactful creative.
  • Care.Com
    Sr. Creative Director, Brand
    Care.Com Mar 2012 - Jan 2018
    Waltham, Ma
    Led brand initiatives for the world’s largest online destination for family care, a $200M public company. Oversaw strategy, positioning, design and execution of insight-driven B2C and B2B communications across Pet Care, Child Care, Elder Care and Care@Work verticals, in mobile, social, TV, web, email and print. Built and managed a large team of talented writers, art directors, producers and web and mobile designers, in Boston, California and Berlin.
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  • Jack Morton Worldwide
    Freelance Creative Director
    Jack Morton Worldwide Jul 2010 - Feb 2012
    Boston, Ma
    Creative-directed omni-channel brand experience campaigns at Jack Morton Worldwide for Fidelity Investments, Scott & White Healthcare, Eaton Energy and other global brands. Oversaw creative teams on strategy, positioning, concepts, messaging and design across web, organic, email, TV and events.
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  • Valassis 1 To 1 Solutions/89 Degrees
    Creative Director
    Valassis 1 To 1 Solutions/89 Degrees Sep 2007 - May 2010
    Built and led a large copy team to create strategic messaging across mobile, web and print to deliver valuable customer engagement for agency clients across a wide a variety of verticals.
  • Fidelity Investments
    Copy Director
    Fidelity Investments Aug 2006 - Sep 2007
    Led a team of 10 to develop all strategy, copy and content for Fidelity Investments Institutional Services marketing initiatives. Worked closely with information architects, visual designers, legal and compliance, and development teams to deliver optimal user experiences.
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  • Prevision Marketing
    Associate Creative Director
    Prevision Marketing Mar 2000 - Aug 2006
    Created targeted B2C and B2B communications across print, web and broadcast channels to support acquisition, upgrade and retention programs for agency clients. Managed and mentored small copy team on content strategy and campaign development.
  • Fallon Healthcare System
    Senior Copywriter
    Fallon Healthcare System Aug 1997 - Mar 2000
    Led omni-channel rebranding effort for top-ranked, 230,000-member healthcare system.
  • Digitas (Bronner Slosberg Humphrey)
    Copywriter
    Digitas (Bronner Slosberg Humphrey) May 1996 - Aug 1997
    Lead writer on cross-channel communications for AT&T’s True Rewards program.

Diana Kirk Education Details

Frequently Asked Questions about Diana Kirk

What company does Diana Kirk work for?

Diana Kirk works for Nested Bean, Inc.

What is Diana Kirk's role at the current company?

Diana Kirk's current role is VP Brand Strategy and Communications.

What schools did Diana Kirk attend?

Diana Kirk attended Vassar College, Trinity College-Hartford.

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