• Personally secured media placements in high-profile and trade media outlets such as Fox Business, CoinDesk, Modern Retail, and Accounting Today. Demonstrated expertise in positioning executive thought leadership and product news for maximum media impact.• Led the development and implementation of strategic messaging documents, including quarterly PR plans, communication guidelines, and tailored event strategies for client brands like Exodus, Cardless, and Argo Group.• Created impactful content, including press releases, LinkedIn posts, and bylines, that aligned with clients' business objectives, resulting in consistent positive media coverage and increased brand awareness.• Established influential partnerships and sponsored content opportunities with notable platforms like CryptoSlate, The Defiant, and TechRepublic, further enhancing clients' brand profiles and credibility in the tech space.• Drove cross-functional client initiatives, including quarterly content strategies, strategic media outreach, and storytelling narratives to amplify the launch of innovative products such as credit card solutions for SMBs and blockchain initiatives.

• Secured a tier-1 media host for 43North’s 9th annual Finals competition, resulting in four standalone pieces of media coverage across Bloomberg. • Led Lunch & Learn session for Left Lane Capital’s staff on “Building Your Personal Investor Brand & Media Presence.”• Personally secured media coverage on behalf on client portfolio across Bloomberg TV’s The Close, Bloomberg.com, Bloomberg Law, the Venture Daily Podcast, Pulse2.0, NBC 2 (WGRZ-TV), CBS 4 (WIVB-TV), Healthcare Business Today, CEOWorld, SiliconAngle, FinSMEs, and SecurityWeek.

• Shortlisted for a 2023 Innovation SABRE Award in the Startup Marketing Campaign category.• Awarded MWW Rookie of the Year 2021, an award that recognizes a 2021 hire that exemplifies outstanding achievement and a “hit the ground running” attitude from the start.• Played a key role in the new business pitch process for numerous enterprise technology brands, with most recent wins driving $120k+ of the division’s monthly recurring revenue.• As the PR lead of an enterprise cybersecurity account team, I oversaw media strategy that resulted in 650+ pieces of earned media between July 2021 and June 2022, numerous industry award wins including Forbes AI 50 2022, and supported the minting of the brand as cyber’s latest unicorn.• Managed the tech division’s 2022 Summer Associate program from start to finish, including hiring efforts, staff allocation, individual mentorship, timesheet & budget management, and identifying candidates for full-time offers post-program.

• Secured media placements in top-tier business and vertical-specific news outlets, including coverage in Forbes, Fortune Term Sheet, Business Insider, NBC News, Reuters, Nasdaq, US News & World Report, WWD, Glossy, Business of Fashion, Digiday, Adweek, the New York Business Journal, Crunchbase News, Observer, Healthline, Healthcare Business Today, and MedCity News, among others. • Acted as communications and strategic adviser to Medallia’s $247M Initial Public Offering on the NYSE. Specific activities included developing a detailed IPO communications strategy, which involved working closely with the NYSE communications exchange, designing and distributing a consistent stream of press releases, prepping key personnel for interviews, and securing day-of coverage from top-tier outlets such as Forbes, TechCrunch, Inc. and the Wall Street Journal.• Worked in tandem with internal marketing teams to craft the 2019-2020 rebrand strategy of Unqork, ultimately including media relations efforts around its $80M series B alongside CapitalG (Google’s parent company Alphabet’s growth investment arm.)• Awarded "N6A Chairman’s Pick” in Q3 of 2019 an award that highlights an outstanding demonstration of work ethic.• Led multiple account teams to be recognized as, “N6A’s Team of the Month” (November 2019, June 2019 and April 2020) – an honor that is awarded to teams that demonstrates impressive results, service, and collaboration for an N6A client throughout the month.• Brokered an exclusive, long-term thought leadership partnership on behalf of a client and media outlet, Forbes.

• Developed tailored PR strategy plans for startup clients, based on individual needs within the tech, jewelry, fashion, business services and hospitality verticals including Best Kept Jewelry Concierge, ForJ AI Dating App, Genuine Foods, Ginko Mobile App and Tom Foolery.• Provided proactive media relations, content and strategy development counsel to clients and existing internal teams. Efforts included guidance on drafting of press releases, press kits, executive biographies, fact sheets, contributed articles, blog posts, backgrounders and web copy.• Generated press coverage in national outlets, such as Bustle, Forbes, Town & County Magazine, W Magazine and Yahoo.

• Serviced on average 12+ clients daily, daily activities included planning campaign launches, events, crisis management, and drafting of press materials such as bylines, press releases, pitches and media alerts.• Provided communications counsel within the corporate and consumer practice divisions to help clients achieve their organizational objectives and drive market growth.• Generated coverage in top-tier international, national and local news outlets including print, broadcast and online news sites including, but not limited to; Adweek, Allure, Bloomberg, BuzzFeed CBS, Forbes, Fox, GQ, Healthline, MarketWatch, Mashable, Men’s Fitness, MSN, NBC, New York Daily News, Newsweek, Ok!, PBS MetroFocus, Quartz, Real Simple, Refinery29, Reuters, The Associated Press, The Boston Globe, The Huffington Post, The Hill, The Street, The Washington Post, and U.S. News & World Report.

• Awarded promotion after consistently placing national features on behalf of 20+ clients in a variety of industries including tech, b2b, non-profit, healthcare, and education.• Assisted and managed appropriate division communications activity in collaboration with communications colleagues and practice operations.

• Built and maintained strategic relationships with editors, reporters, influencers and celebrity representation.• Secured proactive publicity for clients by pitching online, social, print, broadcast and regional media, drafted brand copy including fact sheets, press releases, pitches and quarterly strategy plans.• Worked in conjunction with internal team members to develop and executive launch of Walmart-exclusive national skincare brand from the ground up. Launch consisted of naming products; recruiting a panel of experts which included a media personality, top dermatologist and beauty influencer and planning of a media launch event. Event attendance included 30+ top-tier beauty editors and 20+ top beauty influencers.

• Awarded promotion three months into joining the agency after successfully building and presenting an effective social media marketing strategy for a global wellness brand.

• Performed data collection, data analysis, and reporting of key measurements• Provided industry trends and current affairs through extensive research on behalf of the client• Authored news releases, website/social media copy, fact sheets, blog posts and other materials• Participated in creating and developing ideas in brainstorming sessions

• Researched quarterly strategies and status reports on various campaigns executed.• Proofread case studies and presentations, and assisted in drafting reports and developing presentations for clients.• Played a support role on assigned accounts by locating media placements, and preparing clips for client distribution.• Coordinated and distributed press materials, press kits and mailings for account teams.

• Assisted teams in planning and conducting primary research.• Monitored media coverage and organized clips for product/news announcements.• Developed detailed presentations in order to communicate results of campaigns to clients.• Provided regular reporting of key business trend information by compiling and developing new methodologies.