Diana Kramer

Diana Kramer Email and Phone Number

Order Fulfillment and Technical Solutions Manager and Amazon Order Operations @ Levata
Beaverton, OR, US
Diana Kramer's Location
Beaverton, Oregon, United States, United States
Diana Kramer's Contact Details
About Diana Kramer

Collaborative, energetic and adaptable marketing / e-commerce leader with 10+ years of experience driving engagement and revenue growth through strategic marketing, meticulous project management and a laser-like focus on customer needs. Specific expertise within the apparel, retail, and hard goods sectors.A strong bridge builder and problem solver. Can rally people with varying priorities, communication styles and levels of understanding around a project, gain consensus, and keep them marching forward to success.A meticulous project leader who readily sees the “big picture” then can assemble all the necessary resources and contributors to execute on complex, mission-critical initiatives, on time and to budget.Highly skilled in both technical and creative aspects of marketing. A former computer programmer who readily understands complex technical details, while also having a firm grasp on end user experience.A lifelong learner with a thirst for knowledge and education. Motivated to discover, progress and stay at the forefront of the digital / mobile / social evolution – key qualities for a successful marketing professional.AREAS OF EXPERTISE Digital Marketing Strategy Website Operations Web Design & Launch A/B Multivariate Testing Web Analytics SEO Best Practices Website Conversion Project Management Mobile / Social Marketing E-Commerce / Retail Merchandise Hierarchy B2C Marketing Production Management Content Marketing Cross-Functional Teams CRM Conversions Strategic Planning Data Analysis Coaching & Mentoring Customer Engagement Budgeting / Cost Controls

Diana Kramer's Current Company Details
Levata

Levata

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Order Fulfillment and Technical Solutions Manager and Amazon Order Operations
Beaverton, OR, US
Website:
levata.com
Employees:
495
Diana Kramer Work Experience Details
  • Levata
    Order Fulfillment And Technical Solutions Manager And Amazon Order Operations
    Levata
    Beaverton, Or, Us
    View
  • Levata
    Order Fulfillment And Technical Solutions Manager / Amazon Order Operations
    Levata Jun 2024 - Present
    Chicago, Il, Us
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  • Alphacard
    Ecommerce / Amazon Order Operations Manager
    Alphacard Dec 2018 - Present
    Portland, Or, Us
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  • Alphacard
    Ecommerce Operations Specialist
    Alphacard Jun 2016 - Dec 2018
    Portland, Or, Us
    Manage product lifecycle; identify new products for launch, retire discontinued productsCreate and maintain Amazon and Google product datafeedsOptimize each website for optimal performanceDay to day maintenance of websitesPerform competitive pricing analysis and make recommendations for pricing & merchandising changesCoordinate with website technology vendorsEnsure accurate product data and pricing across all systems
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  • Vermont Country Store
    Ecommerce Project Leader / Seo Manager / Social Media Manager
    Vermont Country Store Sep 2014 - Aug 2015
    Manchester Center, Vermont, Us
    Ecommerce Project Leader / SEO Manager / Social Media ManagerInvited by former colleague to serve in a newly created project leadership role as the company began to more aggressively focus on SEO / SEM optimization and roll out new search and mobile marketing strategies. Directed team through the successful implementation of Adobe Search & Promote then earned expanded leadership over social media strategy, process optimization, content marketing and online merchandising. Select Highlights:•Supercharged the company’s social media presence and engagement. Set up processes and campaigns that more aggressively utilized social media platforms. Within three months, increased followers by 90%+ across all platforms, while increasing post shares and comments by 1000%+, on a consistent basis.•Drove 30% YOY gains in conversion through the successful implementation of Adobe Search. Oversaw internal search enhancement, SEO audit and SEO/SEM optimizations and data feed administration management, and an enhancement of the Mshopper mobile site. •More than doubled mobile conversion rates – taking them from 0.5% to 1.2% -- by optimizing a mobile store, which improved customer experience by better showcasing merchandise on the mobile platform.•Created an SEO roadmap then led team in producing on-brand/SEO rich content for the first time in company history. Implemented impactful, on-page tactics (keywords, internal linking and semantic HTML) utilizing SEO best practices.•Emerged as the “go-to” resource in all topics related to end-user experience, e-commerce and complex technical problem solving.
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  • Norm Thompson Outfitters
    Senior Ecommerce Producer
    Norm Thompson Outfitters Jul 2013 - Sep 2014
    Transitioned into e-commerce / website merchandising, first as an associate e-commerce producer and then earned double promotions into producer (2010) and senior producer (2013). Strategized and executed on numerous e-commerce and digital / channel marketing initiatives that engaged audiences and drove significant gains in sales revenue. Maintained specific leadership over web content development, product positioning, email and social media marketing, SEO strategies, and A/B / multivariate testing for online direct marketing campaigns. Select Highlights:•Drove brand awareness and sales revenue by pushing NTO forward with social media. Gained buy-in to expand the company’s social media and web marketing investment then set up and managed multiple social media platforms for two large apparel brands. •Nearly doubled online sales by implementing multiple new e-commerce features and functionality that capitalized on consumer / media trends and enhanced user experience. Efforts drove online sales from 25% of NTO’s total business to 47%, and improved conversion rates by 11% YOY.•Dramatically improved the shopping experience for clients by launching Adobe Scene 7 image handling, which enhanced online product presentation and up-leveled the company’s core brands. Also conducted several e-commerce website overhauls through tenure to ensure each platform was modern, engaging and easy-to-use.•Directed content strategy, supervising a team to ensure that content across all marketing channels presented fresh, consistent branding and aligned with overall corporate goals. •Led a major product liquidation effort that far surpassed corporate goals. Through targeted email marketing and online promotions, successfully liquidated product amongst five NTO brands, exceeding the online liquidation goal of $1.6M (COGS) by 15%.
  • Norm Thompson Outfittters
    Product Data Manager & Returns Analyst
    Norm Thompson Outfittters Sep 2001 - Sep 2007
    Us
    Following early career roles in product quality testing, data management, customer service and computer programming, was tapped to lead a team in migrating all five Norm Thompson (NTO) brands to a new e-commerce platform. Directed the complex technical project then created and delivered training curriculum to educate employees on system use.
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Diana Kramer Skills

E Commerce Online Marketing Retail Email Marketing Web Analytics A/b Testing Social Media Marketing Conversion Optimization Ppc Web Marketing Digital Marketing Content Management Management Marketing Marketing Copy Merchandising Online Retail Online Advertising Marketing Strategy Multivariate Testing Web Strategy Direct Marketing Strategy Integrated Marketing Leadership Basecamp Graphic Design E Commerce Optimization Project Management Brand Development Competitive Analysis Customer Service Sem User Experience Analytics Social Media Crm Pay Per Click Datafeed Management Wireframes Wire Framing Database Administration Web Site Production E Commerce Seo Atg Commerce Micros Magento Ecommerce Operations

Diana Kramer Education Details

  • Portland State University
    Portland State University
    Digital Marketing Strategies
  • Western Wyoming Community College
    Western Wyoming Community College
    Computer Programming

Frequently Asked Questions about Diana Kramer

What company does Diana Kramer work for?

Diana Kramer works for Levata

What is Diana Kramer's role at the current company?

Diana Kramer's current role is Order Fulfillment and Technical Solutions Manager and Amazon Order Operations.

What is Diana Kramer's email address?

Diana Kramer's email address is di****@****ress.be

What is Diana Kramer's direct phone number?

Diana Kramer's direct phone number is +150374*****

What schools did Diana Kramer attend?

Diana Kramer attended Portland State University, Western Wyoming Community College.

What are some of Diana Kramer's interests?

Diana Kramer has interest in Children, Civil Rights And Social Action, Politics, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Diana Kramer known for?

Diana Kramer has skills like E Commerce, Online Marketing, Retail, Email Marketing, Web Analytics, A/b Testing, Social Media Marketing, Conversion Optimization, Ppc, Web Marketing, Digital Marketing, Content Management.

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