Diana Yoon Email & Phone Number

Dublin, CA, US

San Francisco Bay Area

GoFundMe is the world’s largest fundraising platform. Our mission is to help people help each other. Through GoFundMe people have raised over $25 Billion to help each other.

San Francisco Bay Area

❖ Spearheaded global lifecycle marketing campaigns across 9 countries that successfully drove high-value actions across fundraising organizers, resulting in an incremental $59M annual increase in Gross Donation Volume (GDV).❖ Implemented a transformative messaging strategy that significantly enhanced fundraiser engagement through personalized coaching.

San Francisco Bay Area

• Grew CRM-attributed revenue for the mental health category by 425.7% (Q4 ‘21 vs. Q3 ‘22).
• Q1 ‘22 - Increased CRM-attributed revenue for the mental health category by 211.8% QoQ. Earned 34.8% more revenue in Q1 ‘22 than in all of 2021 combined. Increased CRM-attributed revenue for skincare Rx by 26.2% and.
• Q2 ‘22 - Outperformed Q1 ‘22 for the mental health category with a… Show more
• Q2 ‘22 - Outperformed Q1 ‘22 for the mental health category with a 50% increase in orders, and for the skincare Rx category with a 32.7% increase in orders. Implemented a cross-sell strategy (based on insights) that.
• Q3 ‘22 - Pioneered the mental health category’s early tenure insights research and new user strategy that kicked off the org-wide focus on early active retention. Show less

San Francisco Bay Area

San Francisco Bay Area

• Founded and ran a sustainable apparel brand with a mission to empower conscious, petite women 5’4” and under to look good and do good.
• Launched the brand via Kickstarter in October 2020 with the campaign funded in 43 minutes.
• Nurtured a highly engaged community 6+ months prior to launching the crowdfunding campaign, which contributed to a high 4% total backer rate and a success of 360% over the set funding goal.

San Francisco Bay Area

• Led the LCM winbacks team and strategy in 2021. Responsible for and exceeded company topline reactivation goals in Q1 - Q2 '21 at 138% and 139%, respectively.
• Built and refined H1/H2 roadmaps and testing plans to prioritize campaigns, understand cross-functional dependencies, and allocate resources efficiently.
• Partnered with Product, Customer Insights, and Data to uncover insights that help define strategy. Partnered with Brand and Merchandising teams to build collaborative… Show more
• Partnered with Product, Customer Insights, and Data to uncover insights that help define strategy. Partnered with Brand and Merchandising teams to build collaborative processes around content creation and utilization.
• Developed an e-RFM model and scoring system as part of a larger customer segmentation strategy, to focus efforts on high-value customers and the most effective channels, and to better personalize messaging and creative.
• Led strategy and optimization of transactional, automated, and promotional campaigns for various customer segments and stages of the customer lifecycle journey. Customer segments and goals include new customer.

San Francisco Bay Area

• Built and optimized (via A/B and multivariate testing) multiple automated comms including: an abandoned cart series (which generated $1.2M in incremental revenue in one year alone), a welcome and new customer.
• Newsletter optimizations: Automated newsletter content deployment, which reduced setup and execution time by 63%. Analyzed newsletter content performance quarterly to… Show more
• Newsletter optimizations: Automated newsletter content deployment, which reduced setup and execution time by 63%. Analyzed newsletter content performance quarterly to aggregate and implement learnings, which led to.
• Conceptualized, executed, and optimized multiple prospecting and win-back promotional campaigns, consistently hitting or exceeding quarterly acquisition, reactivation, and email engagement goals.
• Managed an entire ESP and data migration during the first month on the job. Show less

San Francisco Bay Area

• Supported the planning and development of Yelp’s first consumer marketing email lifecycle strategy with the objective of driving online food orders and reservations. Investigated current user email journeys for new and.
• Conceptualized, built, QA, and executed complex acquisition and retention-based A/B tests in marketing automation platforms (Iterable and Braze) to educate, engage, and convert Yelp… Show more
• Conceptualized, built, QA, and executed complex acquisition and retention-based A/B tests in marketing automation platforms (Iterable and Braze) to educate, engage, and convert Yelp users.
• Managed the email and push calendar, tracked key metrics and KPIs to uncover actionable insights, and built out testing roadmaps to continuously A/B test and enhance our lifecycle strategy.
• Worked cross-functionally across Creative, Product, Analytics, and Infrastructure teams to develop email and push creative, optimize population segments for testing, and proactively identify and troubleshoot issues..

San Francisco Bay Area

• Fully developed and spearheaded Eat24’s Restaurant Marketing program, and executed initiatives as part of broader integrated campaigns and market takeovers.
• Set up multiple tests in top markets to evaluate the impact of branded collateral. Ideated, developed, and executed a unique A/B test involving restaurants to drive diner acquisition and lift in orders.
• Created a cost-effective strategy to focus efforts on high-value partners, resulting in annual cost savings of $81K.
• … Show more
• Conducted market research (quantitative surveys and offline data crowdsourcing) to understand collateral usage, preferences, and the drivers/barriers of restaurant marketing participation. Then optimized our offerings.
• Streamlined operations for inventory buying, management, and fulfillment processes for our restaurant partner onboarding packages, saving $27K/year. Removed layers of inefficiencies and reduced backlog of branded.

Sausalito, CA

• Worked alongside the Founder/CEO in a two-person e-commerce start-up, contributing to various aspects of the business in addition to marketing and PR - including retailer management, creative direction, retailer.
• Designed and executed marketing campaigns (i.e. product and retailer launches, promotions, giveaways, etc.) for email and social channels. Programmed and managed all email campaigns.
• Developed and executed the social… Show more
• Developed and executed the social media strategy, with the objectives of building the audience and driving sales to the e-commerce site. Increased social banter with proactive activity, taking on the voice of the brand.
• Researched and developed relationships with target bloggers and influencers to grow our social fan base and to increase exposure for the brand.
• Collaborated with PR agency on all promotional events, including retailer launches and brand collaborations. Other PR duties included managing all press mentions and editor/influencer giftings.

San Francisco Bay Area

• Managed all communications with Cosmetic Executive Women (CEW) as the main sponsor contact for the 2014 CEW West Coast Beauty Insider Series events. Produced all sponsor marketing material for 3 events in 2014.
• Designed over 85 custom sampling program "mock-up"​ compositions to be used in prospect pitches and client meetings, with many of them turning into purchase orders (combined total of over $860K).
• Conducted market research on prospective beauty brands and managed a database of… Show more
• Conducted market research on prospective beauty brands and managed a database of over 750 prospect/active accounts. Show less

Data Analytics

Minor, Business, Management, Marketing, And Related Support Services

B.S., Management Science

Activities and Societies: Phi Beta Kappa Society, Future Business Leaders of America - Phi Beta Lambda, Undergraduate Communications.