Diana Abeleven's Location
Sydney, New South Wales, Australia, Australia
Diana Abeleven's Contact Details
Diana Abeleven work email
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Diana Abeleven personal email
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Diana Abeleven phone numbers
About Diana Abeleven
Diana Abeleven is a Global Partnerships Lead at Canva. She possess expertise in marketing communications, copywriting, digital strategy, social media marketing, marketing strategy and 45 more skills.
Diana Abeleven Work Experience Details
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Global Partnerships LeadCanvaSydney, Nsw, Au -
Global Strategic Partnerships - Journalism And Media LeadCanvaSydney, Nsw, Au
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Global Strategic Partnerships - Journalism & Media LeadCanva May 2023 - PresentSurry Hills, New South Wales, AuAs the leader of the newsroom and journalism initiative at Canva, my passion lies in spearheading progress and fostering innovation within the journalism industry. Dedicated to shaping the future of journalism, advocating for underrepresented communities, and championing media freedom worldwide, I am committed to empowering journalists on a global scale.At Canva, our mission is clear: to establish ourselves as the ultimate newsroom tool, a universal platform that amplifies voices and nurtures journalism in its most authentic form. Through this endeavor, we aim to uphold credibility, drive a meaningful impact, and support the vital work of journalists across the globe.My professional journey has been rooted in strategic communications and public relations, crafts that I've honed over many years. However, over the past three years, immersing myself within the journalism community, building relationships with remarkable individuals and organizations, and understanding the challenges they face has been an enriching experience, and one I continue to foster and support.
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Strategic Partnerships Development ManagerCanva Mar 2022 - Jun 2023Surry Hills, New South Wales, Au
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Activations Lead | Strategic PartnershipsCanva Jan 2021 - Mar 2022Surry Hills, New South Wales, Au
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Public Relations SpecialistCanva Oct 2019 - Jan 2021Surry Hills, New South Wales, AuProviding senior PR counsel across Canva’s global remit, I bring many years of experience and strategic insight to the team, having worked at well-known agencies, as well as in-house with a number of global organisations.As a Publicist at Canva, it’s our mission to create and execute media campaigns to ensure engagement with our target audience across a wide range of industries, such as teachers and students, small to medium businesses, social media managers, entrepreneurs, Fortune 500 companies and nonprofits.
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Director Of Marketing CommunicationsSlam Solutions Jan 2018 - PresentSydney, New South Wales, Au"Opportunities are problems in search of solutions"SLAM Solutions are your partners in maximising every opportunity. Specialists in strategic marketing communications and technical solutions, we consider ourselves a part of your team. With experience across a variety of industries and disciplines, our team are focused on offering integrated solutions that are personalised to your business. We work to understand the core of your business; your goals and the opportunities inherent in your day to day operations with a key focus on achieving long-term sustainability. Rather than simply an agency, we are your partner in business success. -
Communications SpecialistNsw Treasury Aug 2018 - Jun 2023Sydney, Nsw, AuAs the dedicated Diversity, Inclusion and Belonging Communications Manager, I facilitate and drive impactful communication strategies that promote a culture of diversity, inclusion and belonging within NSW Treasury; working closely with stakeholders across different departments to develop and implement communication initiatives that raise awareness, educate and foster understanding of these important values.Through various channels, such as internal newsletters, company-wide announcements, and targeted campaigns, I ensure that our workforce is well-informed about diversity and inclusion initiatives, training opportunities, and important events. I also collaborate with teams to develop inclusive messaging and materials that reflect our commitment to diversity in external communications. -
Communications SpecialistNsw Department Of Education Jan 2017 - Aug 2017Sydney, AuFrom providing expertise in developing public facing communications, including website and digital content, media responses and MP monthly briefings, I was also responsible for creating and sharing positive information to significant and influential audiences including elected representatives, government departments and agencies, school communities and the media. Working across the directorate to help devise and implement the overarching objectives of the School Infrastructure NSW (SINS) communications strategy, I was responsible for ensuring the community remained informed of the department’s program of works.Working with limited supervision and guidance to achieve significant outcomes, I was the catalyst that determined the requirement for SINS to have a broader communications team, to ensure the projects’ overarching success from a public facing perspective. -
Senior Account ManagerZadro Agency Sep 2014 - Feb 2017Sydney , New South Wales, AuLeading a team of up to three personnel at any given time, it was my role to initiate, inform and execute integrated strategic communications, media relations, copywriting and design management, marketing, digital strategy, public relations and administration for a raft of clientele. This role also focused on the business development of the firm; all activities supported the growth and development of the company as a supplier of excellence in personalised communication management. -
Account Manager/Team LeaderZadro Agency Aug 2011 - Sep 2014Sydney , New South Wales, AuAs Account Manager/Team Leader, I was responsible for the planning, development and implementation of strategic marketing and communications direction for a varied client base.Overseeing the entire marketing communication process, I ensured key messages were consistent, strategies cost-effective and all marketing communications activities leveraged to their full potential. This was successfully done through targeted and measurable strategies including strategic communications planning, public relations, website development, online marketing, digital strategies, collateral design and culture management.Key deliverables included:-Copywriting-Graphic Design-Website and Online Development-Strategic Communications Planning-Complete Digital Strategy-Marketing Communications-Public Relations-Social Media Strategy-Internal Communications-Communications Management-Media Planning and Buying
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Marketing ManagerSolarswitch Jan 2011 - Aug 2011Caringbah, Nsw, Au●Deliver profitable marketing strategies on a national basis - ATL, TTL and BTL.●Deep and thorough analysis of all advertising and marketing strategies●Updating the corporate website (across NSW, QLD, VIC, ACT and SA), directory listings, andmaintaining all social media● Proofing and organising the printing of marketing materials and advertisements● Researching and writing press releases, presentations, newsletters, client letters and advertisingcampaigns● Organising events and exhibitions● Keeping up to date with industry news● Brainstorming and implementing new marketing ideas to meet company targets -
Account ExecutiveSouthern Cross Austereo Oct 2008 - Nov 2010Sydney, Nsw, AuDeveloped media campaigns (utilising radio, television and digital) for a portfolio of over 100 clients. Services provided include strategic planning, idea generation, creative composition, media placement, pitching, experiential marketing, reporting and analysis and evaluation. -
Marketing Officer/Administration MgrQut Languages Centre May 2007 - Jun 2008Brisbane, Queensland, Au● My initial role involved the management of all administrative functions for the centre, howeverafter a merger within the Queensland University of Technology, I was also asked to take on themarketing for the Languages department, to build awareness of the new faculty to both localstudents as well as potential international students● Management of all enquiry for students both domestically and internationally● Management of all administrative duties for the centre● Following the merger, set up all the marketing for the department, including print, direct, web andsocial media● Event management - of school open days, international language days, 'come and try days'● Restructuring and detailing the new class allocation systems for all language subjects● Liaison with other financial and marketing officers within QUT, to oversee the new policies andstrategies for the Languages Centre. -
Innovations Manager (Intern) At Golden CircleThe Kraft Heinz Company Dec 2006 - Feb 2007Chicago, Il, UsWithin the Innovations department, we 'created' new products from concept to delivery. This involved project management and negotiation in conjunction with the followingdepartments:○ R&D○ Accounts○ Marketing○ Operations○ Manufacturing○ SalesThe development of each product involved the project management of an extensive researchphase, followed by production, market testing, product point of sale development and take tomarket phase, dealing at the end stages with major distributors such as Woolworths and Coles.Key achievements included the successful development, delivery and launch of time specific products for the competitive juice market; and the successful negotiation to sell and distribute products to all Woolworths and Coles outlets as a branded product.
Diana Abeleven Skills
Marketing Communications
Copywriting
Digital Strategy
Social Media Marketing
Marketing Strategy
Public Relations
Strategic Communications
Advertising
Press Releases
Online Marketing
Integrated Marketing
Internal Communications
Media Planning
Social Media
Marketing
Strategic Planning
Digital Marketing
Strategy
Brand Management
Email Marketing
Direct Marketing
Online Advertising
Trade Shows
Corporate Branding
Publicity
B2b
Creative Direction
Event Planning
Media Relations
Corporate Communications
Event Management
Leadership
Website Development
Sponsorship
Digital Media
Brand Awareness
Marketing Management
Sales
Direct Mail
Social Networking
Media Buying
Brand Developement
Event Marketing Strategy
Digital Communication Strategy
Relationship Marketing
Content Strategy
B2b Marketing
Product Marketing
Lead Generation
Interactive Media Planning
Diana Abeleven Education Details
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Qut (Queensland University Of Technology)Marketing And International Business -
Qut (Queensland University Of Technology)International Relations And Sociology
Frequently Asked Questions about Diana Abeleven
What company does Diana Abeleven work for?
Diana Abeleven works for Canva
What is Diana Abeleven's role at the current company?
Diana Abeleven's current role is Global Partnerships Lead.
What is Diana Abeleven's email address?
Diana Abeleven's email address is di****@****.com.au
What is Diana Abeleven's direct phone number?
Diana Abeleven's direct phone number is +614095*****
What schools did Diana Abeleven attend?
Diana Abeleven attended Qut (Queensland University Of Technology), Qut (Queensland University Of Technology).
What are some of Diana Abeleven's interests?
Diana Abeleven has interest in Skiing, Soccer, Marketing Strategy, Advertising, Fmcg Industry, Tennis, Media, Animal Welfare, Health.
What skills is Diana Abeleven known for?
Diana Abeleven has skills like Marketing Communications, Copywriting, Digital Strategy, Social Media Marketing, Marketing Strategy, Public Relations, Strategic Communications, Advertising, Press Releases, Online Marketing, Integrated Marketing, Internal Communications.
Who are Diana Abeleven's colleagues?
Diana Abeleven's colleagues are Alisa Demin, Karen Tieu, Kelly Steckelberg, Akinola Akinjide, Icel Vargas, Eun Jeong (E.j) Youk, Tobias Schmidt.
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