Diana Lagattuta Email and Phone Number
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Results-oriented Marketing and Branding leader with a background in driving transformative business growth through cross-channel strategies. As a seasoned professional, I bring experience and expertise in strategic communications, brand development, and team leadership.Key StrengthsBrand Development & Growth: Proven track record in defining and executing branding strategies that create positive impact and fuel business growth.Strategic Communications: Skilled in developing creative ways for brands to engage with target audiences through storytelling, positioning, messaging, and content.Cross-Functional Team Leadership: Experienced in leading diverse teams, fostering collaboration, and driving results in dynamic and uncertain environments.Digital Marketing: Proficient in mobile, digital, and social marketing.Resourceful: Experience driving awareness and lead generation on both a shoestring and big company budget.
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Director Of MarketingAzon Feb 2024 - PresentKalamazoo, Michigan, UsResponsible for brand, demand generation, communications, advertising, content development, product marketing, digital marketing, and creative.
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Cmo On DemandHalestorm Marketing Feb 2015 - Feb 2024San Francisco, Ca, UsI help startups and small companies put their best foot forward by providing short term strategic marketing services such as branding and positioning, marketing plan development, PR and content marketing. -
Head Of Brand MarketingThrive Financial Oct 2019 - May 2020I directed all brand, communications, and company marketing activities for this growing financial technology startup, developing actionable strategies and marketing collateral that facilitated 6x month-over-month business growth and drove $10M+ in loans via the company’s core product, ThriveCash.
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Head Of MarketingFetch Feb 2018 - Oct 2019London, GbFetch is a mobile-first digital agency and part of Dentsu Aegis Network. I managed the marketing for Fetch US. In my first year at Fetch, I increased press mentions by 25%, won several awards for the agency, launched a reskinned brand and new website, conceived of and executed a content marketing strategy to build awareness of Fetch as the agency for subscription services, including Hulu, Apple Music, and EPIX. -
Vice President Of MarketingNativex Oct 2012 - Dec 2014San Francisco, California, UsI joined W3i, a leader in in-app advertising, to build the Marketing team and relaunch the company. Within six months of joining, I rebranded the business to NativeX to capitalize on the rapidly shifting trend toward native advertising as a better way to monetize apps. A year later, this relatively unknown company was named to both VentureBeat's "Top 10 Companies for Monetization" and "Top 10 Companies for User Acquisition." Beyond corporate branding, my team of 12 included marketing communications, PR, events, product marketing, digital, user experience, and the creative team. NativeX was acquired by Chinese advertising company, Mobvista. Mobvista ultimately retained NativeX as its new brand identity. -
Global Marketing Director, Location & CommerceNokia Sep 2007 - Oct 2012Espoo, Southern Finland, FiI managed global marketing and PR for the mobile advertising business units for both Nokia and NAVTEQ. We launched a global mobile ad network, Nokia Interactive, in 2008. Following Nokia’s strategy to build differentiation around location, we were a pioneer in Location Advertising. I built and led the marketing team of 15, managed the marketing budget of $5M, created the marketing plan, created the positioning, informed the business strategy, managed PR agencies around the world, wrote articles, and spoke at events. -
Director Of MarketingEnpocket Sep 2005 - Oct 2007UsI was the first marketing person brought in by the CEO to re-invent and re-launch this unknown early entrant in the mobile marketing space. Within 9 months of joining, Enpocket was well known as the leading mobile advertising company in the US. I created our positioning around sophisticated targeting based on data science and created our tagline: Intelligent Mobile Marketing. I built and managed the marketing and creative services teams. Two years after I joined, we sold the company to Nokia in 2007 for $150M. -
Alliance Marketing ManagerComverse Dec 2000 - Aug 2005Tel Aviv, Il, IlI was part of the Marketing team tasked with helping our Mobile Operator customers launch enhanced services, such as voice mail, SMS, MMS, and voice-activated services to their customers. I worked with Sprint, Verizon Wireless, and T Mobile.
Diana Lagattuta Skills
Diana Lagattuta Education Details
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University Of MichiganEnglish
Frequently Asked Questions about Diana Lagattuta
What company does Diana Lagattuta work for?
Diana Lagattuta works for Azon
What is Diana Lagattuta's role at the current company?
Diana Lagattuta's current role is Brand Builder and Revenue Marketer. Previously Fetch/NativeX/Nokia.
What is Diana Lagattuta's email address?
Diana Lagattuta's email address is di****@****tch.com
What is Diana Lagattuta's direct phone number?
Diana Lagattuta's direct phone number is +44 20 3675*****
What schools did Diana Lagattuta attend?
Diana Lagattuta attended University Of Michigan.
What skills is Diana Lagattuta known for?
Diana Lagattuta has skills like Mobile Marketing, Digital Marketing, Mobile Devices, Mobile Advertising, Advertising, Start Ups, Mobile Applications, Marketing Strategy, Direct Marketing, Strategic Partnerships, Product Management, Marketing.
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