Market research, sales and business strategy executive with over 18 years of corporate, consulting and management experience. Expert in delivering insights and developing and executing business strategy grounded in marketing research and strategic learnings derived from disparate data sources. Effective team builder and resource manager. Comprehensive understanding of various methodologies for consumer/shopper segmentation, assortment and pricing optimization, market structure and needstate analysis. Strong knowledge in quantitative and qualitative research methodologies and syndicated data sources, e.g. Nielsen, IRI, Mintel, Claritas. Experienced in a variety of industries: consumer packaged goods, financial services, and insurance. Specialties: advertising, budgeting, business strategy, consulting, customer relations, direct marketing, management, market research, marketing, materials management, publicity, reports, research, retail, sales, tops, writing, quantitative market research, secondary research, consumer research, shopper insights, research design, concept testing, category management
Listed skills include Market Research, Business Strategy, Sales, Direct Marketing, and 30 others.