Diana Leza Sheehan Email and Phone Number
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Market research, sales and business strategy executive with over 18 years of corporate, consulting and management experience. Expert in delivering insights and developing and executing business strategy grounded in marketing research and strategic learnings derived from disparate data sources. Effective team builder and resource manager. Comprehensive understanding of various methodologies for consumer/shopper segmentation, assortment and pricing optimization, market structure and needstate analysis. Strong knowledge in quantitative and qualitative research methodologies and syndicated data sources, e.g. Nielsen, IRI, Mintel, Claritas. Experienced in a variety of industries: consumer packaged goods, financial services, and insurance. Specialties: advertising, budgeting, business strategy, consulting, customer relations, direct marketing, management, market research, marketing, materials management, publicity, reports, research, retail, sales, tops, writing, quantitative market research, secondary research, consumer research, shopper insights, research design, concept testing, category management
Pdg Insights
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Principal And CeoPdg Insights Apr 2023 - PresentEvanston, Il, UsPDG Insights is a boutique full-service research and consulting firm with a social enterprise mindset. The focus is on emerging brands, start-ups, non-profits, and independent retailers desperate to break through, despite a limited budget. I am thrilled to help organizations that are just getting started or may need more one-on-one support then they'd get from larger firms.
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Lottery Control Board (Chair)Illinois Lottery Inc. Feb 2020 - Present
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Lead - Xr Consulting ServicesIncontext Solutions Jan 2023 - Apr 2024Chicago, Il, Us -
Gvp, Growth & StrategyIncontext Solutions Apr 2020 - Feb 2023Chicago, Il, Us
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Gvp, Client Services & InsightsIncontext Solutions Dec 2019 - Apr 2020Chicago, Il, Us
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Vp - Client LeadershipKantar Apr 2019 - Nov 2019London, GbSupport key clients with strategic brand and consumer insights needs, while working to identify opportunities for support across the Kantar portfolio and bridge the knowledge gap with the larger WPP organization. -
Vp - Retail & Shopper InsightsKantar Feb 2018 - Apr 2019London, Gb
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Director - Retail InsightsKantar May 2016 - Jul 2018London, Gb
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Vp Client DevelopmentKantar Aug 2015 - May 2016London, Gb
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Manager, Category StrategyConagra Foods Sep 2014 - Aug 2015Chicago, Illinois, Us -
Client Relationship DirectorKantar Retail Nov 2011 - Sep 2014London, GbSupport over 20 clients in across the CPG, Agency and Financial Services industries in better understanding the current Global Retail Landscape. Served as cross-functional advisory member to Kantar Retail Shopper Insights organization, providing client feedback and perspective, supporting client data needs when additional resource support necessary, and bridging gap between syndicated Shopper Insights solutions and primary research needs executed through sister companies. Named Kantar Retail Market Insights Client Director of the Year and Vendor of the Year for Critical Client (2013) -
Adjunct Professor - MarketingSaint Xavier University Jan 2011 - Nov 2011Chicago, Il, UsTaught Marketing 101 course to part-time SXU MBA students at Chicago Police Academy location. -
Account ManagerIpsos Apr 2010 - Nov 2011Paris, FrManaged multi-person team in execution of existing and new research initiatives for Fortune 500 global client while executing, analyzing, creating and presenting project implications and recommendations derived for the client.Sold and executed multiple over-the-transom projects for non-core Ipsos clients including strategic category A&U, new product development, and line/pricing optimization initiatives. -
Director Of ResearchMintel Oct 2008 - Feb 2010London, England, GbOversaw the one-off consulting sales function for research organization, partnering with account managers to sell over $1 million in custom reporting and consulting projects. Developed business strategy and syndicated products used to grow the research consulting department revenue and drive brand awareness at corporate clients.Developed, analyzed and reported on proprietary and custom primary research initiatives including multiple online survey studies. Managed team of seven analysts responsible for all ongoing syndicated and custom reporting. -
Senior AnalystMintel Apr 2007 - Oct 2008London, England, GbWorked with internal product managers and key stakeholders at IRI to promote and sell the IRIS product – a joint venture that paired global new product launches with IRI syndicated sales data. Sold and managed multiple consulting projects, valued at over $450,000 grounded in extensive market research – both syndicated data-based and primary research-based, e.g. focus groups, online surveys and consumer intercepts.
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Client ManagerAcnielsen Apr 2006 - Apr 2007New York, Ny, UsProvided all ACNielsen-provided qualitative and quantitative research for major Kraft Foods brand.Led cross-company team to standardize annual category analysis for Kraft sector team. Sold in several projects to client account team leading to over $90,000 in incremental team revenue. -
AssociateWillard Bishop Consulting Jun 2005 - Apr 2006Managed multiple projects in various consumer-packaged goods categories across retail channels.Presented best practices in retailing to Hispanic consumers at major manufacturer national sales meeting.Introduced on-line survey method that saved thousands of dollars in outsourcing fees. Conducted research used industry-wide - the Food Institute/Willard Bishop Future of Food Retailing report used in trade publications articles, the Wall Street Journal, and USA Today.
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Customer Account Manager IiGeneral Mills Mar 2005 - Jun 2005Minneapolis, Minnesota, UsOversaw $50 million in sales while managing three person team in Wisconsin and northern Illinois.Managed a $1 million promotional and trade spending budget to maximize sales in market. -
Customer Account ManagerGeneral Mills Oct 2003 - Feb 2005Minneapolis, Minnesota, UsManaged $25 million in sales at third largest grocery chain in Chicago market.Coordinated and created all National Retail Organization account communications and selling material.
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Territory ManagerGeneral Mills Sep 2002 - Sep 2003Minneapolis, Minnesota, UsPresented new items and promotions to category managers for SuperValu Midwest.Resolved logistical issues across all categories within region.
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Business Management AssociateGeneral Mills Jul 2001 - Aug 2002Minneapolis, Minnesota, UsDeveloped category management materials used in multiple General Mills categories at all Wal-Mart Supercenters and discount stores.Created first customized Box Tops for Education presentation for Wal*Mart Supercenters.
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Promotions And Public Relations CoordinatorUniversity Of Notre Dame Institute For Latino Studies Aug 2000 - Jun 2001Managed key public relations communications for Institute advertising, press releases, and interviews.Created, with Center for Social Concerns, an internship program for Latino communities in Chicago area.
Diana Leza Sheehan Skills
Diana Leza Sheehan Education Details
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The University Of Chicago Booth School Of BusinessGeneral -
University Of Notre Dame - Mendoza College Of BusinessMarketing
Frequently Asked Questions about Diana Leza Sheehan
What company does Diana Leza Sheehan work for?
Diana Leza Sheehan works for Pdg Insights
What is Diana Leza Sheehan's role at the current company?
Diana Leza Sheehan's current role is Helping companies tell better brands stories! Retail Strategy Expert, Consumer Insights Obsessed, and fairly confident virtual shopping is the evolution of eCommmerce. Proud WBE & MBE Certified Founder.
What is Diana Leza Sheehan's email address?
Diana Leza Sheehan's email address is di****@****ing.com
What is Diana Leza Sheehan's direct phone number?
Diana Leza Sheehan's direct phone number is +163085*****
What schools did Diana Leza Sheehan attend?
Diana Leza Sheehan attended The University Of Chicago Booth School Of Business, University Of Notre Dame - Mendoza College Of Business.
What are some of Diana Leza Sheehan's interests?
Diana Leza Sheehan has interest in Education.
What skills is Diana Leza Sheehan known for?
Diana Leza Sheehan has skills like Market Research, Business Strategy, Sales, Direct Marketing, Management, Research, Public Relations, Retail, Marketing, Consulting, Product Development, Analytics.
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