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Diana Leza Sheehan Email & Phone Number

Principal and CEO at PDG Insights
Location: Evanston, Illinois, United States 22 work roles 2 schools
1 work email found @kantarconsulting.com 3 phones found area 630, 617, and 717 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email d****@kantarconsulting.com
Direct phone (630) ***-****
LinkedIn Profile matched
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Current company
Role
Principal and CEO
Location
Evanston, Illinois, United States

Who is Diana Leza Sheehan? Overview

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Quick answer

Diana Leza Sheehan is listed as Principal and CEO at PDG Insights, based in Evanston, Illinois, United States. AeroLeads shows a work email signal at kantarconsulting.com, phone signal with area code 630, 617, 717, and a matched LinkedIn profile for Diana Leza Sheehan.

Diana Leza Sheehan previously worked as Lottery Control Board (Chair) at Illinois Lottery Inc. and Lead - XR Consulting Services at Incontext Solutions. Diana Leza Sheehan holds Mba, Marketing/Marketing Management, General from The University Of Chicago Booth School Of Business.

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Email format at PDG Insights

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*@kantarconsulting.com
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AeroLeads found 1 current-domain work email signal for Diana Leza Sheehan. Compare company email patterns before reaching out.

Profile bio

About Diana Leza Sheehan

Market research, sales and business strategy executive with over 18 years of corporate, consulting and management experience. Expert in delivering insights and developing and executing business strategy grounded in marketing research and strategic learnings derived from disparate data sources. Effective team builder and resource manager. Comprehensive understanding of various methodologies for consumer/shopper segmentation, assortment and pricing optimization, market structure and needstate analysis. Strong knowledge in quantitative and qualitative research methodologies and syndicated data sources, e.g. Nielsen, IRI, Mintel, Claritas. Experienced in a variety of industries: consumer packaged goods, financial services, and insurance. Specialties: advertising, budgeting, business strategy, consulting, customer relations, direct marketing, management, market research, marketing, materials management, publicity, reports, research, retail, sales, tops, writing, quantitative market research, secondary research, consumer research, shopper insights, research design, concept testing, category management

Listed skills include Market Research, Business Strategy, Sales, Direct Marketing, and 30 others.

Current workplace

Diana Leza Sheehan's current company

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PDG Insights
Pdg Insights
Principal and CEO
AeroLeads page
22 roles

Diana Leza Sheehan work experience

A career timeline built from the work history available for this profile.

Principal And Ceo

Current

Evanston, IL, US

PDG Insights is a boutique full-service research and consulting firm with a social enterprise mindset. The focus is on emerging brands, start-ups, non-profits, and independent retailers desperate to break through, despite a limited budget. I am thrilled to help organizations that are just getting started or may need more one-on-one support then they'd get.

Apr 2023 - Present

Lottery Control Board (Chair)

Illinois Lottery Inc.

Vp - Client Leadership

London, GB

Support key clients with strategic brand and consumer insights needs, while working to identify opportunities for support across the Kantar portfolio and bridge the knowledge gap with the larger WPP organization.

Apr 2019 - Nov 2019

Vp - Retail & Shopper Insights

London, GB

Feb 2018 - Apr 2019

Director - Retail Insights

London, GB

May 2016 - Jul 2018

Vp Client Development

London, GB

Aug 2015 - May 2016

Manager, Category Strategy

Chicago, Illinois, US

Sep 2014 - Aug 2015

Client Relationship Director

London, GB

Support over 20 clients in across the CPG, Agency and Financial Services industries in better understanding the current Global Retail Landscape. Served as cross-functional advisory member to Kantar Retail Shopper Insights organization, providing client feedback and perspective, supporting client data needs when additional resource support necessary, and.

Nov 2011 - Sep 2014

Adjunct Professor - Marketing

Chicago, IL, US

Taught Marketing 101 course to part-time SXU MBA students at Chicago Police Academy location.

Jan 2011 - Nov 2011

Account Manager

Paris, FR

Managed multi-person team in execution of existing and new research initiatives for Fortune 500 global client while executing, analyzing, creating and presenting project implications and recommendations derived for the client.Sold and executed multiple over-the-transom projects for non-core Ipsos clients including strategic category A&U, new product.

Apr 2010 - Nov 2011

Director Of Research

London, England, GB

Oversaw the one-off consulting sales function for research organization, partnering with account managers to sell over $1 million in custom reporting and consulting projects. Developed business strategy and syndicated products used to grow the research consulting department revenue and drive brand awareness at corporate clients.Developed, analyzed and.

Oct 2008 - Feb 2010

Senior Analyst

London, England, GB

Worked with internal product managers and key stakeholders at IRI to promote and sell the IRIS product – a joint venture that paired global new product launches with IRI syndicated sales data. Sold and managed multiple consulting projects, valued at over $450,000 grounded in extensive market research – both syndicated data-based and primary research-based.

Apr 2007 - Oct 2008

Client Manager

New York, NY, US

Provided all ACNielsen-provided qualitative and quantitative research for major Kraft Foods brand.Led cross-company team to standardize annual category analysis for Kraft sector team. Sold in several projects to client account team leading to over $90,000 in incremental team revenue.

Apr 2006 - Apr 2007

Associate

Willard Bishop Consulting

Managed multiple projects in various consumer-packaged goods categories across retail channels.Presented best practices in retailing to Hispanic consumers at major manufacturer national sales meeting.Introduced on-line survey method that saved thousands of dollars in outsourcing fees. Conducted research used industry-wide - the Food Institute/Willard.

Jun 2005 - Apr 2006

Customer Account Manager Ii

Minneapolis, Minnesota, US

Oversaw $50 million in sales while managing three person team in Wisconsin and northern Illinois.Managed a $1 million promotional and trade spending budget to maximize sales in market.

Mar 2005 - Jun 2005

Customer Account Manager

Minneapolis, Minnesota, US

Managed $25 million in sales at third largest grocery chain in Chicago market.Coordinated and created all National Retail Organization account communications and selling material.

Oct 2003 - Feb 2005

Territory Manager

Minneapolis, Minnesota, US

Presented new items and promotions to category managers for SuperValu Midwest.Resolved logistical issues across all categories within region.

Sep 2002 - Sep 2003

Business Management Associate

Minneapolis, Minnesota, US

Developed category management materials used in multiple General Mills categories at all Wal-Mart Supercenters and discount stores.Created first customized Box Tops for Education presentation for Wal*Mart Supercenters.

Jul 2001 - Aug 2002

Promotions And Public Relations Coordinator

University Of Notre Dame Institute For Latino Studies

Managed key public relations communications for Institute advertising, press releases, and interviews.Created, with Center for Social Concerns, an internship program for Latino communities in Chicago area.

Aug 2000 - Jun 2001
2 education records

Diana Leza Sheehan education

Mba, Marketing/Marketing Management, General

The University Of Chicago Booth School Of Business

Bachelor Of Business Administration (B.B.A.), Marketing

University Of Notre Dame - Mendoza College Of Business
FAQ

Frequently asked questions about Diana Leza Sheehan

Quick answers generated from the profile data available on this page.

What company does Diana Leza Sheehan work for?

Diana Leza Sheehan works for PDG Insights.

What is Diana Leza Sheehan's role at PDG Insights?

Diana Leza Sheehan is listed as Principal and CEO at PDG Insights.

What is Diana Leza Sheehan's email address?

AeroLeads has found 1 work email signal at @kantarconsulting.com for Diana Leza Sheehan at PDG Insights.

What is Diana Leza Sheehan's phone number?

AeroLeads has found 3 phone signal(s) with area code 630, 617, 717 for Diana Leza Sheehan at PDG Insights.

Where is Diana Leza Sheehan based?

Diana Leza Sheehan is based in Evanston, Illinois, United States while working with PDG Insights.

What companies has Diana Leza Sheehan worked for?

Diana Leza Sheehan has worked for Pdg Insights, Illinois Lottery Inc., Incontext Solutions, Kantar, and Conagra Foods.

How can I contact Diana Leza Sheehan?

You can use AeroLeads to view verified contact signals for Diana Leza Sheehan at PDG Insights, including work email, phone, and LinkedIn data when available.

What schools did Diana Leza Sheehan attend?

Diana Leza Sheehan holds Mba, Marketing/Marketing Management, General from The University Of Chicago Booth School Of Business.

What skills is Diana Leza Sheehan known for?

Diana Leza Sheehan is listed with skills including Market Research, Business Strategy, Sales, Direct Marketing, Management, Research, Public Relations, and Retail.

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