Diana Pearson Email & Phone Number

London, London, GB

Leading specialized payments platform.

Eagan, MN, US

• In this senior leadership role, I spearheaded strategy development, planning, and execution of integrated marketing programs designed to capture, nurture, and qualify leads across multiple channels and verticals.
• Generating 125% increase in net-new qualified leads, I created awareness through the development of a content ecosystem and promotion to key personas.
• I boosted net-new revenue by $18 million through the development and implementation of advanced marketing automation and demand generation functionalities.
• I advised the executive leadership team on monthly/quarterly trends and performance by creating attribution and reporting methodologies for funnel-wide key demand metrics.
• Through the development and continuously improving operational processes and reporting of demand generation and lead nurture programs, I was able to measure marketing spend effectiveness, performance, and ROI.
• I established and refined systems and workflows across applications to implement marketing and sales processes.

Minneapolis, MN, US

• In this senior leadership role, I spearheaded strategy development, planning, and execution of integrated marketing programs designed to capture, nurture, and qualify leads across multiple channels and verticals.
• Generating 125% increase in net-new qualified leads, I created awareness through the development of a content ecosystem and promotion to key personas.
• I boosted net-new revenue by $18 million through the development and implementation of advanced marketing automation and demand generation functionalities.
• I advised the executive leadership team on monthly/quarterly trends and performance by creating attribution and reporting methodologies for funnel-wide key demand metrics.
• Through the development and continuously improving operational processes and reporting of demand generation and lead nurture programs, I was able to measure marketing spend effectiveness, performance, and ROI.
• I established and refined systems and workflows across applications to implement marketing and sales processes.

Minneapolis, MN, US

• In this capacity, I drove all aspects of key client account management including counselling on the development of strategic and tactical product and brand promotional programs. I ensured all projects were completed.
• I was the primary point of contact between the agency and a high-priority client base, managing multiple programs and delivering new business for clients.

London, GB

• In this managerial role, I oversaw end-to-end project management of interactive marketing from site and campaign concept to planning, delivery, budget oversight, and ongoing maintenance. I produced integrated marketing.
• I identified, developed, and implemented continuous improvement programs.
• I led team of marketing communication professionals.
• In the planning and launching of a new website platform implementation and rebranding efforts, I also developed new and optimized existing landing pages in support of campaign strategies.
• I launched an eCommerce site redesign resulting in increased direct sales. I also developed campaigns, measured success, and presented recommendation for long-term profit viability.

Maple Plain, MN, US

Richfield, Minnesota, US