Leading specialized payments platform.

In this senior leadership role, I spearheaded strategy development, planning, and execution of integrated marketing programs designed to capture, nurture, and qualify leads across multiple channels and verticals ensuring global alignment of marketing and sales. Overseeing multiple, senior-level cross-functional teams, I mentored, inspired, and developed top-performing digital and automation specialists that drove sales through digital channels. I established and optimized the customer journey throughout the marketing and sales funnel. I also analyzed aggregated data sets and campaign outcomes capturing results in compelling presentations that facilitated decision-making and defined next steps. Ensuring the martech stack was integrated, optimized, and compliant, I collaborated with IT, security, and legal teams.• Generating 125% increase in net-new qualified leads, I created awareness through the development of a content ecosystem and promotion to key personas.• I boosted net-new revenue by $18 million through the development and implementation of advanced marketing automation and demand generation functionalities.• I advised the executive leadership team on monthly/quarterly trends and performance by creating attribution and reporting methodologies for funnel-wide key demand metrics.• Through the development and continuously improving operational processes and reporting of demand generation and lead nurture programs, I was able to measure marketing spend effectiveness, performance, and ROI.• I established and refined systems and workflows across applications to implement marketing and sales processes.

In this senior leadership role, I spearheaded strategy development, planning, and execution of integrated marketing programs designed to capture, nurture, and qualify leads across multiple channels and verticals ensuring global alignment of marketing and sales. Overseeing multiple, senior-level cross-functional teams, I mentored, inspired, and developed top-performing digital and automation specialists that drove sales through digital channels. I established and optimized the customer journey throughout the marketing and sales funnel. I also analyzed aggregated data sets and campaign outcomes capturing results in compelling presentations that facilitated decision-making and defined next steps. Ensuring the martech stack was integrated, optimized, and compliant, I collaborated with IT, security, and legal teams.• Generating 125% increase in net-new qualified leads, I created awareness through the development of a content ecosystem and promotion to key personas.• I boosted net-new revenue by $18 million through the development and implementation of advanced marketing automation and demand generation functionalities.• I advised the executive leadership team on monthly/quarterly trends and performance by creating attribution and reporting methodologies for funnel-wide key demand metrics.• Through the development and continuously improving operational processes and reporting of demand generation and lead nurture programs, I was able to measure marketing spend effectiveness, performance, and ROI.• I established and refined systems and workflows across applications to implement marketing and sales processes.

In this capacity, I drove all aspects of key client account management including counselling on the development of strategic and tactical product and brand promotional programs. I ensured all projects were completed within the client-approved budget. I also led cross-functional teams in the development and execution of high-value programs and collaborated with the new business team to expand business opportunities to potential clients.• I was the primary point of contact between the agency and a high-priority client base, managing multiple programs and delivering new business for clients.

In this managerial role, I oversaw end-to-end project management of interactive marketing from site and campaign concept to planning, delivery, budget oversight, and ongoing maintenance. I produced integrated marketing strategies for ad placements, email campaigns, white papers, and print media. I also delivered website initiatives including functionality upgrades.• I identified, developed, and implemented continuous improvement programs.• I led team of marketing communication professionals.• In the planning and launching of a new website platform implementation and rebranding efforts, I also developed new and optimized existing landing pages in support of campaign strategies. • I launched an eCommerce site redesign resulting in increased direct sales. I also developed campaigns, measured success, and presented recommendation for long-term profit viability.