Diana Lyman

Diana Lyman Email and Phone Number

Fractional CRO/CMO | Accelerating growth for mission-led orgs | GTM Strategist, Brand Builder, Revenue Driver | @ Traction Advisory
Diana Lyman's Location
San Francisco Bay Area, United States, United States
Diana Lyman's Contact Details

Diana Lyman phone numbers

About Diana Lyman

Fractional CRO / CMO accelerating growth for mission-led organizations. I support emerging brands and daring founders building the innovative solutions women & families need. With 20 years' experience leading global sales and marketing teams, I excel at being the connective tissue between driving top-line revenue and generating robust brand demand. I'm a performance-driven leader who cuts to the chase with proven operational systems and processes that free up executives' time and avoid costly mistakes. I act as an extension of your team, nesting in the fabric of your organization to provide integrated go-to-market value.My background: I’ve spent my career at the intersection of media and tech, building brands from the ground up and bringing new products, services & programs to market. In 2020, I pivoted my career to better pair my ability to drive meaningful growth for companies with my passion for mission-led work.Today, I focus on serving organizations solving for: women's health & wellness, caregiving, reproductive rights, equitable workplaces and women's wealth creation. I like to say: "If it has a stigma, I want to help."My work as a Fractional CRO/CMO is ideal for: - orgs with a leadership gap who need seasoned interim support to design and deploy GTM strategies- orgs with growth hypotheses that they can't get to without distracting their core teams- orgs with a specific GTM challenge area who need a set of 'been there, done that' operational hands- orgs with a high profile, cross-functional initiative that needs a dedicated quarterback to bring it homeIf you're curious in learning more, reach out to diana@needtraction.com

Diana Lyman's Current Company Details
Traction Advisory

Traction Advisory

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Fractional CRO/CMO | Accelerating growth for mission-led orgs | GTM Strategist, Brand Builder, Revenue Driver |
Diana Lyman Work Experience Details
  • Traction Advisory
    Fractional Cro/Cmo
    Traction Advisory Jan 2020 - Present
    San Francisco, Ca, Us
    Traction Advisory accelerates growth for purpose-led organizations focused on serving the needs of women & families. I'm a fractional c-level leader with 20+ years of sales & marketing operating experience uniquely positioned to drive growth in an early-stage company. As a hybrid CRO/CMO, I create synergy between revenue generation and brand-building, which is especially valuable for early-stage companies where agility and efficient resource use are critical for success.I develop go-to-market strategies, build foundational sales & marketing teams & processes, and operationalize growth experiments to look around corners for opportunities. I'm a big believer in tactical sales and marketing alignment to avoid wasting time and money. Designing and executing strategic partnerships is an additional sweet spot.Core service areas include: go-to-market strategy, strategic partnerships, B2B/B2C/DTC sales, brand strategy, omni-channel marketing, demand generation, growth operations.
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  • Women'S Health Pac
    Bay Area Co-Lead
    Women'S Health Pac Jun 2024 - Present
    Co-lead of the San Francisco Bay Area team of volunteers supporting the first-ever, bipartisan political action committee for women's health in this country.WHPAC's goal is to unite our collective financial and bipartisan political power to advance women’s health as a priority in this country. It’s time we put our dollars behind our priorities. Through grassroots events, awareness marketing campaigns and financial support for key bipartisan candidates, we are uniting the political and financial power of women’s health in a way that cannot be ignored.Learn more at www.womenshealthpac.us
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  • Gender Fair: A Public Benefit Corporation
    Chief Revenue Officer (Fractional)
    Gender Fair: A Public Benefit Corporation Jul 2021 - Present
    New York , Ny , Us
    85% of Americans expect companies to help address inequality in this country. Only 10% of companies measure up. Gender Fair rates public, private and non-profit organizations on gender equality. Gender Fair publishes its data journalism via a mobile app to help inform consumers' buying decisions and has a SaaS, online assessment to help organizations know their benchmark to take faster, internal action. Based on the United Nation's Women Empowerment Principles, Gender Fair certification is an easy, first step towards making progress in DEI. www.genderfair.comGender Fair has also recently announced a new, global initiative within B2B procurement and has established the Coalition for Gender Fair Procurement which aims to leverage the trillions of dollars in procurement-related buying decisions as a way to advance gender fairness. www.genderfairprocurement.com
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  • Caresprint
    Advisory Board Member
    Caresprint Jan 2024 - Present
    National 501(c)(3) nonprofit helping leaders create stronger cultures of care.By 2025, America will have 62+ million unpaid family caregivers in its working economy - currently invisible from all workforce data. This missing metric slows progress to close equity gaps for women and mothers, costing businesses billions. CareSprint guides mid-to-large orgs (100+ workers) how to identify and integrate the largest segment of invisible workers - caregivers - into HR data. Using simple proven solutions to gain a more accurate view of your talent trends, in turn meeting the urgency of our nation’s care crisis.https://www.caresprint.org/measure#CountInCare
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  • Pavilion
    Executive Member
    Pavilion Aug 2021 - Present
    New York, Ny, Us
    Pavilion (previously Revenue Collective) is a private, invitation-only community of sales and marketing executives at growth-focused companies. www.joinpavilion.com
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  • Chief
    Founding Member
    Chief Oct 2020 - Present
    New York, Ny, Us
    Chief's mission is to drive more women into positions of power and keep them there. Chief is a private network designed specifically for senior women leaders - rising VP level through CEO - to strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down.
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  • The Council
    Angel Investor
    The Council Sep 2021 - Present
    San Francisco, California, Us
    The Council is a consortium of women who are active Angel investors. We believe when women deploy capital they can meaningfully increase the inclusivity of products and workplaces, and ultimately our economy.www.thecouncil.co
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  • The Leadership Consortium (Tlc)
    Head Of Strategic Initiatives (Fractional)
    The Leadership Consortium (Tlc) Jan 2023 - Dec 2024
    Concord, Massachusetts, Us
    Founded by renowned Harvard Business School Professor Frances Frei, best-selling author Anne Morriss, and me (technology executive Cara Shortsleeve), TLC helps best-in-class organizations create the conditions for more and varied leaders to accelerate and thrive.Since 2018, TLC has been delivering custom advisory work, executive coaching, and an innovative leadership accelerator program called the TLC Leaders Program. Leaders emerge from TLC programming better prepared to lead stronger teams and bring a broader strategic mindset to their businesses, markets, and communities.TLC has accelerated over 4,000 leaders from 80 companies spanning 50+ countries since 2018; by design, the majority of participants are from backgrounds that have been historically underrepresented in senior leadership roles. TLC is proud to partner with global Fortune 500 across industries, including Google, IBM, L’Oreal, HubSpot, Sonos, DataBricks, WPP, Ochsner Health and many more.
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  • How Women Lead
    Global Advisor: Reproductive Health, Rights & Justice Fellowship
    How Women Lead Apr 2022 - Apr 2023
    San Rafael, California, Us
    Promoting and propelling women leaders. With 13,000 members, an investment fund and philanthropic giving program, How Women Lead is changing the face of women's leadership. Currently serving as a Global Advisor to the inaugural Women Leaders for the World fellowship on abortion and reproductive health, rights and justice. www.howwomenlead.com/women-leaders-for-the-world
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  • Ideo
    Head Of Sales & Marketing - Ideo Products
    Ideo Feb 2018 - Oct 2019
    San Francisco, California, Us
    Established and led core growth functions for IDEO Products, the intrapreneur technology group within IDEO. Elevated the IDEO Products’ portfolio of software-as-a-solution tools from proof of concept to in-market readiness, primed for scale. Responsibility over B2B / B2C sales, client services, digital marketing, product marketing, martech / salestech operations. ABOUT IDEO:IDEO is a $175M global design firm committed to creating positive impact. From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. www.ideo.com
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  • Styleseat
    Senior Director Of Growth Operations
    Styleseat 2015 - 2016
    San Francisco, California, Us
    Chief architect of the company’s first supply growth function for this two-sided online marketplace, powering over $100M in booked appointments. Maintained authority over all sales and operations facets, including lead generation, inside sales, local field sales, sales analytics, sales enablement, SDR training and customer support processes.ABOUT STYLESEATStyleSeat is the largest and fastest growing online marketplace in the $78 billion beauty and wellness industry. www.styleseat.com
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  • Current Tv
    Senior Vice President, Distribution
    Current Tv 2008 - 2013
    San Francisco, Ca, Us
    Key early contributor to the company’s full life cycle from startup to acquisition. Owned various business operations over the course of five years including business development, affiliate sales, digital distribution and partnership marketing. Successfully relaunched the network brand in 2011 and again in 2013 (upon acquisition). Managed $75M in ARR across our enterprise relationships. ABOUT CURRENT TVCurrent TV (acquired by Al Jazeera) was an Emmy award-winning, multi-platform media company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories. Current TV pioneered groundbreaking independent news programming concepts through user generated content, brand centric advertising, and live, multiple-platform interactive media.
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  • Helio (Acquired By Virgin Mobile)
    Director, Digital Media
    Helio (Acquired By Virgin Mobile) 2006 - 2008
    Managed a $5M content licensing budget to drive video adoption across mobile devices served by this industry-first wireless provider. Negotiated pricing and other key terms of licensing agreements with over 50 content partners, some including Discovery, Sundance, MTV, NBCU, Disney, Warner Music Group, and Sony Music. Prior role as Manager, Programming & Promotions, leading partnership and channel marketing for our media services.ABOUT HELIOHelio (acquired by Virgin Mobile) was an MVNO offering wireless voice, messaging and data products & services to customers. Helio was one of the first wireless communications providers in the US to use social networking and advanced media-centric devices as a major innovation strategy.
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  • E! Entertainment Television
    Coordinator, Marketing & Advertising
    E! Entertainment Television 2005 - 2006
    Us
    Executed consumer marketing & advertising efforts on behalf of all E! Entertainment and Style Network TV series. Focus on new media marketing efforts, including digital media buys, integrated ad sales, and online editorial content. Pioneered E's first entree into social media and mobile platforms. ABOUT E! ENTERTAINMENT TELEVISIONE! is a cable and satellite television network owned by NBCUniversal, featuring entertainment-related programming, reality television, and tv specials. E! reaches approximately 94,296,000 (81%) American households.
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  • A.D.D. Marketing & Advertising
    Manager, Online Marketing
    A.D.D. Marketing & Advertising 2003 - 2004
    Executed online advertising efforts on behalf of various agency clients, including Sony (SCEA) and Nokia (NGage). ABOUT A.D.D. MARKETING & ADVERTISINGA.D.D. is an alternative marketing agency that splits its time between experiential marketing and online / social media marketing. They specialize in reaching consumers in both the digital and analog worlds.

Diana Lyman Skills

Strategic Partnerships Digital Media Digital Marketing Digital Distribution New Media Television Video Advertising Start Ups Social Media Strategy Management Account Management New Business Development Affiliate Relations Software As A Service Leadership Business Development Sales Operations Sales And Marketing Business Operations

Diana Lyman Education Details

  • Trinity College-Hartford
    Trinity College-Hartford
    Political Science And French

Frequently Asked Questions about Diana Lyman

What company does Diana Lyman work for?

Diana Lyman works for Traction Advisory

What is Diana Lyman's role at the current company?

Diana Lyman's current role is Fractional CRO/CMO | Accelerating growth for mission-led orgs | GTM Strategist, Brand Builder, Revenue Driver |.

What is Diana Lyman's direct phone number?

Diana Lyman's direct phone number is +131029*****

What schools did Diana Lyman attend?

Diana Lyman attended Trinity College-Hartford.

What skills is Diana Lyman known for?

Diana Lyman has skills like Strategic Partnerships, Digital Media, Digital Marketing, Digital Distribution, New Media, Television, Video, Advertising, Start Ups, Social Media, Strategy, Management.

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