Diana Lyman Email & Phone Number

San Francisco, Ca, Us

Traction Advisory accelerates growth for purpose-led organizations focused on serving the needs of women & families. I'm a fractional c-level leader with 20+ years of sales & marketing operating experience uniquely positioned to drive growth in an early-stage company. As a hybrid CRO/CMO, I create synergy between revenue generation and brand-building, which is especially valuable for early-stage companies where agility and efficient resource use are critical for success.I develop go-to-market strategies, build foundational sales & marketing teams & processes, and operationalize growth experiments to look around corners for opportunities. I'm a big believer in tactical sales and marketing alignment to avoid wasting time and money. Designing and executing strategic partnerships is an additional sweet spot.Core service areas include: go-to-market strategy, strategic partnerships, B2B/B2C/DTC sales, brand strategy, omni-channel marketing, demand generation, growth operations.

Co-lead of the San Francisco Bay Area team of volunteers supporting the first-ever, bipartisan political action committee for women's health in this country.WHPAC's goal is to unite our collective financial and bipartisan political power to advance women’s health as a priority in this country. It’s time we put our dollars behind our priorities. Through grassroots events, awareness marketing campaigns and financial support for key bipartisan candidates, we are uniting the political and financial power of women’s health in a way that cannot be ignored.Learn more at www.womenshealthpac.us

New York , Ny , Us

85% of Americans expect companies to help address inequality in this country. Only 10% of companies measure up. Gender Fair rates public, private and non-profit organizations on gender equality. Gender Fair publishes its data journalism via a mobile app to help inform consumers' buying decisions and has a SaaS, online assessment to help organizations know their benchmark to take faster, internal action. Based on the United Nation's Women Empowerment Principles, Gender Fair certification is an easy, first step towards making progress in DEI. www.genderfair.comGender Fair has also recently announced a new, global initiative within B2B procurement and has established the Coalition for Gender Fair Procurement which aims to leverage the trillions of dollars in procurement-related buying decisions as a way to advance gender fairness. www.genderfairprocurement.com

National 501(c)(3) nonprofit helping leaders create stronger cultures of care.By 2025, America will have 62+ million unpaid family caregivers in its working economy - currently invisible from all workforce data. This missing metric slows progress to close equity gaps for women and mothers, costing businesses billions. CareSprint guides mid-to-large orgs (100+ workers) how to identify and integrate the largest segment of invisible workers - caregivers - into HR data. Using simple proven solutions to gain a more accurate view of your talent trends, in turn meeting the urgency of our nation’s care crisis.https://www.caresprint.org/measure#CountInCare

New York, Ny, Us

Pavilion (previously Revenue Collective) is a private, invitation-only community of sales and marketing executives at growth-focused companies. www.joinpavilion.com

New York, Ny, Us

Chief's mission is to drive more women into positions of power and keep them there. Chief is a private network designed specifically for senior women leaders - rising VP level through CEO - to strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down.

San Francisco, California, Us

The Council is a consortium of women who are active Angel investors. We believe when women deploy capital they can meaningfully increase the inclusivity of products and workplaces, and ultimately our economy.www.thecouncil.co

Concord, Massachusetts, Us

Founded by renowned Harvard Business School Professor Frances Frei, best-selling author Anne Morriss, and me (technology executive Cara Shortsleeve), TLC helps best-in-class organizations create the conditions for more and varied leaders to accelerate and thrive.Since 2018, TLC has been delivering custom advisory work, executive coaching, and an innovative leadership accelerator program called the TLC Leaders Program. Leaders emerge from TLC programming better prepared to lead stronger teams and bring a broader strategic mindset to their businesses, markets, and communities.TLC has accelerated over 4,000 leaders from 80 companies spanning 50+ countries since 2018; by design, the majority of participants are from backgrounds that have been historically underrepresented in senior leadership roles. TLC is proud to partner with global Fortune 500 across industries, including Google, IBM, L’Oreal, HubSpot, Sonos, DataBricks, WPP, Ochsner Health and many more.

San Rafael, California, Us

Promoting and propelling women leaders. With 13,000 members, an investment fund and philanthropic giving program, How Women Lead is changing the face of women's leadership. Currently serving as a Global Advisor to the inaugural Women Leaders for the World fellowship on abortion and reproductive health, rights and justice. www.howwomenlead.com/women-leaders-for-the-world

San Francisco, California, Us

Established and led core growth functions for IDEO Products, the intrapreneur technology group within IDEO. Elevated the IDEO Products’ portfolio of software-as-a-solution tools from proof of concept to in-market readiness, primed for scale. Responsibility over B2B / B2C sales, client services, digital marketing, product marketing, martech / salestech operations. ABOUT IDEO:IDEO is a $175M global design firm committed to creating positive impact. From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. www.ideo.com

San Francisco, California, Us

Chief architect of the company’s first supply growth function for this two-sided online marketplace, powering over $100M in booked appointments. Maintained authority over all sales and operations facets, including lead generation, inside sales, local field sales, sales analytics, sales enablement, SDR training and customer support processes.ABOUT STYLESEATStyleSeat is the largest and fastest growing online marketplace in the $78 billion beauty and wellness industry. www.styleseat.com

San Francisco, Ca, Us

Key early contributor to the company’s full life cycle from startup to acquisition. Owned various business operations over the course of five years including business development, affiliate sales, digital distribution and partnership marketing. Successfully relaunched the network brand in 2011 and again in 2013 (upon acquisition). Managed $75M in ARR across our enterprise relationships. ABOUT CURRENT TVCurrent TV (acquired by Al Jazeera) was an Emmy award-winning, multi-platform media company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories. Current TV pioneered groundbreaking independent news programming concepts through user generated content, brand centric advertising, and live, multiple-platform interactive media.

Managed a $5M content licensing budget to drive video adoption across mobile devices served by this industry-first wireless provider. Negotiated pricing and other key terms of licensing agreements with over 50 content partners, some including Discovery, Sundance, MTV, NBCU, Disney, Warner Music Group, and Sony Music. Prior role as Manager, Programming & Promotions, leading partnership and channel marketing for our media services.ABOUT HELIOHelio (acquired by Virgin Mobile) was an MVNO offering wireless voice, messaging and data products & services to customers. Helio was one of the first wireless communications providers in the US to use social networking and advanced media-centric devices as a major innovation strategy.

Us

Executed consumer marketing & advertising efforts on behalf of all E! Entertainment and Style Network TV series. Focus on new media marketing efforts, including digital media buys, integrated ad sales, and online editorial content. Pioneered E's first entree into social media and mobile platforms. ABOUT E! ENTERTAINMENT TELEVISIONE! is a cable and satellite television network owned by NBCUniversal, featuring entertainment-related programming, reality television, and tv specials. E! reaches approximately 94,296,000 (81%) American households.

Executed online advertising efforts on behalf of various agency clients, including Sony (SCEA) and Nokia (NGage). ABOUT A.D.D. MARKETING & ADVERTISINGA.D.D. is an alternative marketing agency that splits its time between experiential marketing and online / social media marketing. They specialize in reaching consumers in both the digital and analog worlds.