Diana Lymar Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Concord, On

• Developed, executed and implemented Discount Approval Policy that has contributed to 2% margin increase YOY.• Revamped standard discount strategy for customers that has led to additional $254K in annual revenue within the first year.• Conducted in-depth root cause analysis of margin erosion cases and identified critical areas for improvement.• Initiated, promoted and moderated 15 virtual training sessions that have contributed to $39K in annual profit revenue.• Organized, marketed and co-created 26 webinars in a single year with over 700 unique attendees.• Conducted marketing campaigns and developed workflows to identify Marketing Qualified Leads in HubSpot.• Managed initial implementation and administration of MS Dynamics CRM for the entire Canadian Operations.• Conducted initial and ongoing continuous reinforcement training for 50 internal users.• Documented data management processes to connect CRM with local ERP and CPQ.• Identified numerous business needs, designed, built and maintained a centralized Sales Dashboard in MS Power BI, leading to a better view of the business and decision making for VP of Sales and Inside Sales Manager.• Designed, developed and constructed a model for purchasing agents to analyze costs and quickly identify uninformed price increases from vendors. This has led to $31K in credits from vendors just in 2021.• Assisted the operations team by carrying out ad-hoc analyses for continuous improvements projects.• Administered both the business and technical sides of the E-commerce (Shopify) site accountable for $2MM in annual sales.• Contributed to 40% online sales growth YOY by implementing UI improvements, conducting internal training and running digital promotional campaigns.• Implemented an API integration between Shopify and local ERP system that has led to 30 hours of time savings per week for the inside sales team.

Toronto, Canada Area

Postgraduate Certificate, Strategic Marketing And Marketing Analytics

- Problem-solving and analytical skills obtained by analysis and strategy proposals for 17 marketing cases - Presentation of insights.

Postgraduate Certificate, Global Logistics And Supply Chain Management, 3.5

- Implementation of ERP system for efficient communication within different departments - Obtained SAP recognition certificate, MS Excel.

Bachelor’S Degree, Transportation Engineer, A

Activities and Societies: Active participation in university's conferences, where optimization of logistic decisions was addressed..