Leading a lean, distributed team developing Joy Cafe, a self-funded mobile merge game with over 100K installs in its first three months of global soft launch.

Undertook a temporary 5-month contract role, collaborating closely with VPs and regularly reporting to C-level executives. Responsibilities included ownership of the Business Model, overseeing day-to-day marketing activities and collaborating internally and externally on evaluating promising growth partnerships.Proposed and implemented a novel approach to evaluate marketing performance through cohorted analysis, gaining approval from C-suite and coordinating with Product and Analytics teams for execution. Conducted comprehensive incrementality analysis to pinpoint channels with the highest and lowest impact on new client acquisition and revenue generation.

Led the UA team to scale spend, achieving a 2x revenue growth for Two Dots and playing a pivotal role in its acquisition by Take-Two Interactive in 2020.Developed annual business plans in collaboration with GM, identified growth opportunities and integrated them into monthly UA plans, reported results to CEO and senior stakeholders.Worked closely with Product, Data & Engineering teams. Proposed a feature and collaborated on implementation that led to 5x MoM installs increase.Set the vision and built the UA Creative team surpassing 200 ads/month - critical for UA profitability.Initiated and led UA Automation initiative, boosting efficiency by 25%, enabling team to focus on growth objectives.Designed and oversaw early market analysis and tests for the new games.

Directed marketing efforts, developed Go-To-Market strategies and tested innovative growth tactics.Leveraged industry connections to identify new business opportunities, engaged in strategic discussions with potential partners and investors, shaping the company's growth trajectory.Designed and conducted an initial product-market fit test for Goodville that yielded strong performance metrics and was crucial for securing further funding.

Gambino develops and produces successful social casino game. The company offers slots game to social networks and mobile platforms. Assumed leadership of a marketing team of 10 professionals with the objective of stabilizing product revenue and revitalizing operations.Managed the Product and LiveOps roadmap, successfully maintaining revenue levels.Initiated and orchestrated the launch of the game on Facebook’s Instant Games.Coordinated work with other Teams (Analytics, Support, Dev, QA, etc.)Oversaw Product & Marketing Analytics (Tableau, AppsFlyer, Facebook Analytics, close work with Analytics Team)

Coordinated the marketing strategy and product management efforts for My Cafe, a globally successful mobile game with over 100 million downloads. After the launch of the game in 2016, it quickly shot up the App Store rankings and won the hearts of players.Defined product differentiation and positioning. Guided marketing materials creation. Worked on the product at beta and early stage.Partnered with ASO and community managers reaching 100,000+ organic monthly installs in soft launch.

Established studio UA expertise: secured ROAS-positive marketing deals, developed initial LTV and ROAS forecasts, and proposed creative strategies that allowed for scaling spending on My Cafe.Negotiated and secured several contracts for the company bringing high-quality users with guaranteed positive ROAS terms.

Dinory - parents’ assistant in their children's financial education.- Product Vision Development- Business Model Design- MVP Prototyping- Customer Development- Attracting 500+ Early Adopters- Product PresentationSuccessfully participated in ​AlfaCamp 2014 accelerator​. Identified the problem via customer development and market research. Attracted early adopters and collected 750+ potential users’ contacts. Created high level pitch presentation.http://alfacamp.alfabank.ru/2014/DevGeneration 2014 finalists and ​DI hackaton 2014 finalists​. ​As a result, participated in a road-show to several Moscow investment funds.https://dev.by/news/konkursa-startapov-devgeneration-ostalsya-bez-pobeditelyahttps://42.tut.by/419664After a period of beta­testing and deep market analysis we decided to stop working on the project.

MetricsCat - analytics tool that helps to keep track of users' reviews in the App Store and Google Play.- Customer development. - Feedback collection.- Product differentiation. - Detailed product and marketing planning. Participated in Startup Wise Guys accelerator (https://startupwiseguys.com) with mentor sessions, trainings on customer development and business model canvas, investors’ feedback collection, product strategy and vision correction.

Co-founded a small business developing sketchbooks for UX prototyping on paper. - Analyzed market trends and identified the niche. - Defined product differentiation and positioning. - Developed Product Branding.Secured several major enterprise clients. As a result sketchbooks could be found in handouts at big local events and conferences like Mobile Optimized and Design Kitchen.