Manage and create quality and timely content that drives brand awareness and strengthens competitive positioning for both B2B and B2C industries.Responsibilities include:- Write engaging copywriting for all digital marketing channels, including websites, ads, promotional campaigns, product descriptions, social media, landing pages, email campaigns, newsletters, blogs, magazine articles, and video scripts.- Develop and maintain social media marketing content plans and calendars that align with business objectives for Facebook, Instagram, and LinkedIn. Create client-branded graphics and social leads. Work with key stakeholders and partners to share content for greater organic exposure. Create paid campaigns to reach new audiences.- Manage end-to-end email marketing processes, including email content, campaign execution, analytics, and metrics reporting (deliverability, open rate, click-thru rate). Understand best practices for the overall health of email databases, including IP reputation and spam compliance.- Create, maintain, and update client websites, including pages, blog posts, landing pages, product descriptions, and event calendars.- Lead content management efforts for IT Chronicles, from the guest writer application and screening process to editing, optimizing, and publishing.- Optimize all pages and blog posts per current SEO best practices, including headings, META descriptions, image alt tags, and interlinking. - Review web analytics in Google Search Console and Google Analytics to review content performance.

Provided virtual admin and marketing support for a variety of businesses. Companies would subscribe to my services on a long-term basis.The work performed depended on the clients' needs but included:- Created event marketing deliverables for in-person and virtual conferences. Executed pre-event and post-event marketing plans, including direct mail, email, advertising, partnerships, and social media (paid and organic). Organized speaker guidelines for messaging, hashtags, and graphics. Developed know-before-you-go information for event attendees, follow-up surveys, and email marketing initiatives.- Social media planning, calendar management, and execution of marketing strategy. Maintained a strong brand and drove brand awareness across Twitter, Facebook, and Instagram platforms.- Managed the end-to-end email marketing strategy, including planning, email creatives and content, audience segmentation, testing, deployment, delivery, and metrics reporting.- Updated client websites, including pages, blog posts, landing pages, and product pages- Delivered technical customer service via chat, email, and phone for numerous organizations, including SaaS companies, nonprofits, and more. Delivered clear, helpful, and empathetic support. Directly managed day-to-day escalations and troubleshooting issues using Intercom, ZenDesk, JIRA, and Confluence.- Wrote user-friendly technical documentation and help-center guides for software users, including step-by-step how-to instructions and feature guides.

As a freelance digital marketer in Singapore, I collaborated with a diverse range of SMEs to help them improve their business marketing efforts. - Directed content and website management projects utilizing WordPress, Magento, and Express Engine to drive the success of e-commerce sites.- Created and facilitated social media marketing courses- Implemented clients’ social media marketing strategies, placing a focus on increasing user engagement.- Managed social platform content creation and online communities, delivering interesting, relevant updates to drive user interaction.- Spearheaded e-mail marketing campaigns, designing and authoring mailing content, managing recipient lists, and analyzing data to compile successful reporting.

As a Board Member of an established, 200-person member not-for-profit organization in Barcelona, Spain, I provided technical expertise and leadership.- Oversaw digital communications including newsletter, emails, and message boards- Directed projects for the organization's website redesign and continued maintenance, as well as social media, blog, and newsletter design and content creation.- Led educational development, developing training manuals and delivering computer and social networking classes.- Event planning and execution, driving awareness through effective promotional activities.

- Produced multimedia, educational software development projects across Social Studies, Math and Science subjects for Curriculum Pathway®.- Project managed America in Vietnam: Views and Voices multimedia, educational software, gaining recognition as Winner of 2001 Technology and Learning Magazine for Best Software.- Established project budgets, scope, product plans and schedules using Microsoft Project, monitoring each project phase and compiling regular progress reporting. - Managed photo shoots, produced videos, and hired talent, as well as sourced documentation, historical photographs, and footage for use in creating various multi-media elements. - Executed user experience and field testing, identifying areas of potential improvement and delivering relevant reporting.- Conceptualized and wrote video scripts, wrote user-friendly content and technical support materials.